Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Impact of Medium blog hosted on my subdomain
-
I am using the Medium blogging platform to blog, but it is pointed to my site and appears at blog.mysite.com.
Since the content is hosted on Medium and pointed to my subdomain via an A Record / CNAME / etc...
1. Will my domain get credit for backlinks to the blog content?
2. If Medium changes in the future and no longer points to my subdomain, will I lose all of the backlinks I've built up?
-
Thanks John,
The right decision is clear to me now.
-Dave
-
David,
Everything John just said in Point 2 is exactly what was running through my mind as I read your question. As the person responsible for the SEO strength of your website, you should have full control over as much of your SEO activity as possible. If your blogging platform is concerning as described, you really need to reevaluate whether that's the best thing for your site.
-
David -
Thanks for your question, and it's one I see often. I would say this is a much bigger question than "subdomain v subfolder", but really the ability to affect your own SEO.
In direct answer to your questions:
- Since it's on your subdomain, yes. Make sure you have that subdomain verified in Search Console and sitemaps submitted, parameters controlled, etc as well. Also link between your main domain and your subdomain to pass link equity back and forth.
- If they change in the future and no longer point to your subdomain with no way for you to reclaim your content and republish it on a blog you host yourself, then yes. However, I don't really see this happening anytime soon.
Point 2 brings up the bigger question of if you should host your blog on Medium. While it is indeed a beautiful platform and writing on it is a joy (I actually do a lot of blog drafting in their editor), you don't have control over a lot of things such as:
- Internal linking within sidebars/top navs to other important places on your own website
- Full branding. I do recognize that you can add a top banner and branding at the top of blogs hosted on Medium, but it still overall looks like a Medium blog (their typeface, their styles, etc) not like your own brand
If you are concerned about the SEO implications (as you seem to be and should be), I'd definitely recommend investigating a self-hosted blog platform like WordPress instead of Medium.
Good luck!
-
1. Yes your domain gets credit for the backlinks.
2. If they change in the future and just have everything on Medium and not your subdomain you would lose the backlinks. I don't see that happening though.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Exclude local host traffic from google analytics
I'm getting a lot of local host referral traffic from an unknown source.I want to get rid of this from my google analytics reports. I've tried this filter - but the traffic still appears. Filtername = local host Filtertype= custom Exclude = filter field referral Filter pattern (.?localhost.?) Any ideas ? thanks in advance.
Technical SEO | | ThomasErb0 -
Is there any benefit in using a subdomain redirected to a single page?
For example if we have a domain www.bobshardware.com.au and we setup a subdomain sydneysupplies.bobshardware.com.au and then brisbanescrewdrivers.bobshardware.com.au and used those in ad campaigns. Each subdomain being redirected back to a single page such as bobshardware.com.au/brisbane-screw-drivers etc. Is there a benefit ? Cheers
Technical SEO | | techdesign0 -
Removed Subdomain Sites Still in Google Index
Hey guys, I've got kind of a strange situation going on and I can't seem to find it addressed anywhere. I have a site that at one point had several development sites set up at subdomains. Those sites have since launched on their own domains, but the subdomain sites are still showing up in the Google index. However, if you look at the cached version of pages on these non-existent subdomains, it lists the NEW url, not the dev one in the little blurb that says "This is Google's cached version of www.correcturl.com." Clearly Google recognizes that the content resides at the new location, so how come the old pages are still in the index? Attempting to visit one of them gives a "Server Not Found" error, so they are definitely gone. This is happening to a couple of sites, one that was launched over a year ago so it doesn't appear to be a "wait and see" solution. Any suggestions would be a huge help. Thanks!!
Technical SEO | | SarahLK0 -
SEO impact of the anatomy of URL subdirectory structure?
I've been pushing hard to get our Americas site (DA 34) integrated with our higher domain authority (DA 51) international website. Currently our international website is setup in the following format... website.com/us-en/ website.com/fr-fr/ etc... The problem that I am facing is that I need my development framework installed in it's own directory. It cannot be at the root of the website (website.com) since that is where the other websites (us-en, fr-fr, etc.) are being generated from. Though we will have control of /us-en/ after the integration I cannot use that as the website main directory since the americas website is going to be designed for scalability (eventually adopting all regions and languages) so it cannot be region specific. What we're looking at is website.com/[base]/us-en. I'm afraid that if base has any length to it in terms of characters it is going to dilute the SEO value of whatever comes after it in the URL (website.com/[base]/us-en/store/product-name.html). Any recommendations?
Technical SEO | | bearpaw0 -
Changing menus regularly - will this impact SEO
We are working on an internal project, where the website owner is thinking of making regular changes to one or two items on the top level menu. Assuming they redirect the original pages or navigate to them in other ways, is there any other impact on SEO to changing the menu structure? I assume they'd submit new sitemaps after each change. Many thanks Fiona
Technical SEO | | fionah0 -
"Fourth-level" subdomains. Any negative impact compared with regular "third-level" subdomains?
Hey moz New client has a site that uses: subdomains ("third-level" stuff like location.business.com) and; "fourth-level" subdomains (location.parent.business.com) Are these fourth-level addresses at risk of being treated differently than the other subdomains? Screaming Frog, for example, doesn't return these fourth-level addresses when doing a crawl for business.com except in the External tab. But maybe I'm just configuring the crawls incorrectly. These addresses rank, but I'm worried that we're losing some link juice along the way. Any thoughts would be appreciated!
Technical SEO | | jamesm5i0 -
Host sitemaps on S3?
Hey guys, I run a dynamic web service and I will start building static sitemaps for it pretty soon. The fact that my app lives in a multitude of servers doesn't make it easy to distribute frequently updated static files throughout the servers. My idea was to host the files in AWS S3 and point my robots.txt sitemap directive there. I'll use a sitemap index so, every other sitemap will be hosted on S3 as well. I could dynamically mirror the content from the files in S3 through my app, but that would be a little more resource intensive than just serving the static files from a common place. Any ideas? Thanks!
Technical SEO | | tanlup0 -
What's the SEO impact of url suffixes?
Is there an advantage/disadvantage to adding an .html suffix to urls in a CMS like WordPress. Plugins exist to do it, but it seems better for the user to leave it off. What do search engines prefer?
Technical SEO | | Cornucopia0