Sudden drop in trust flow

[Alexanders]

Hi there, we've noticed a sudden drop in both trust and citation flow scores for many of our clients' websites. We haven't done any black hat activities nor done anything differently the last few months that we can think have contributed to this. We have however noticed a backlink from a website: http://www.wordsmith.org/awad/archives.html that has appeared across all the websites which have dropped in rankings. Could this link be the contributing factor & would that mean someone has linked it to our clients' websites?

[Alexanders]

We contacted Majestic but no change from them. The backlink actually got removed from the offending site.  Good to see our trust flow has gone up again.  We had a client who was getting pitches from another seo company so I suspect they might have added this link temporarily and then removed it - crazy ethics!

[Paddy_Moogan]

Hi Rachel,

Given that Trust Flow and Citation Flow are metrics calculated by Majestic SEO, it could be worth sending this to their team to see if a link like that could have affected them.

If you've seen a drop in rankings as well, it is definitely worth investigating further to see what factors could have contributed to this. I'd be surprised if a single link like this would lead to a drop in rankings across many of your clients. If you think this is the case though, it's worth trying to get the links removed to see if that helps. If you can't get it removed and you're sure that this is the cause, then it's worth disavowing the link.

I hope that helps!

Paddy