Pinterest Link Value
-
Hello,
First of all I know that all the links which come from Pinterest are no follow.
However about 4 years ago we made a campaign to pinterest for one of the websites we are managing. Although the thing was going well we had to stop it for various reasons.
Right now, 4 years later, this thing has grown big without any move for us! All these years our pins, which were great in many aspects, were continuously reppined. This has lead to the point where the Google Search Console is reporting that about 500.000 links are linking to our website from Pinterest.
We know how this has helped us or not concerning the actual refferring traffic from Pinterest but our main question, and this where we want the Moz's community help, is how is this helping from a SEO aspect.
Thank you!
-
Lol. Sherlock to the rescue!
-
You're right. We checked the thing in detail and in fact there are a lot of collateral follow links created from certain viral pins.
No mystery after all!
-
I'd say that it's due to collateral links and, as Ria is saying below, Pinterest might still have dofollow links from the past. Another thing to consider is on-page engagement. Basically, if there are a lot of links and people loving the content, they would be clicking to the website, and, if the content on the website is equally good or better, engagement metrics (time on page, bounce rate etc), will be good as well. And we do know that engagement is one of the ranking factors.
-
Hello Dmitrii,
I will agree with you but the case with this website is raising to us a couple of more serious questions which I did not mention. This website was severely hit by penguin 1. It lost many positions, many #1 positions and throw it to ranking to page #2 or #3. However due to the mid to low importance for the certain website by the owner no actions were taken toward regaining the positions or refreshing the link profile.
So the only difference between the 2012 link profile which led to the penguin punishment and the 2017 link profile which led to recovery, not a full one though, is those 500K+ pinterest links. To be honest we haven't made any thorough research on the case of collateral link gaining caused by pinterest but in general terms no further links were added.
This is what is making us having second thoughts about the actual value of the social media links.
-
Oh, come on.
Does Google use the # of shares or something - of course not. But there is definite correlation between rankings and popularity. Surely not causation, but correlation. The idea is that the more popular content is the more likes, shares etc it will have, which, in turn, will cause getting more links. More links = better rankings.
Maybe I simply formulated it wrong
-
Pinterest links weren't always nofollow, and the links that were created at that time remain to be followed even now. Doesn't really answer your question, but thought it would be worth sharing since description links only went nofollow about 4 years ago.
Unfortunately, editing the followed links results in the link no longer being followed. Tried that. If the image gets repinned, the repin won't be followed either.
-
Google does not use social signals as a ranking signal. It would be far too easy to manipulate rankings, and there's no guarantee of quality.
However, studies have shown a correlation between content that is shared many times and links garnered. You've likely gained quality backlinks thanks to all the repinning on Pinterest, and that has impacted your SEO efforts in a positive manner. And of course, quality referral traffic is always appreciated
-
Howdy.
So, links from social media are not that effective, because search engines know it's social media, anybody can post anything in any amounts. Therefore Google doesn't pay pretty much any attention to such links.
However, social signals do have a lot of value. We have seen a lot of positive changes after good social media campaigns. It's not a secret that Google looks at social media popularity in their rankings. So, yeah, that's how social affects SEO
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linkedin "company website" link - any value?
Hi So, on Linkedin, I can put my company website. I've been trying to figure out if this is a nofollow, or do follow - or, not even really a link. Here's how it appears in my profile's source code Websites <a target="_blank" <strong="">href="/redir/redirect?url=http%3A%2F%2Fmaxvape%2Ecom&urlhash=MtlQ&trk=ppro_website">Company Website</a> Is this even a "link"? I'm guessing the way it is built, no it's not even a nofollow link. Secondly, does anyone know any good link-juice you can get form Linkedin. Thanks!
Social Media | | Ted_Cullen0 -
Ranking without links but through Social Media popularity
Does anyone have an example of a web page that is ranking soley through social media popularity and does not have any inbound (website to website) links? I am creating a presentation on SEO and Social Media and it would be great to have an example. Thanks Carla
Social Media | | Carla_Dawson1 -
Do having social sharing icons such as Twitter and Pinterest slow down site speed?
We are debating a redesign of a travel site and wondering whether having social sharing buttons including Pinterest and Facebook above each image would slow down site speed and therefore have a negative impact on our rankings. We are deciding between having the icons above each image or just in the side bar of all pages. Many thanks, Penny
Social Media | | Pday0 -
Can Hootsuite Really Monitor Competition Activity Across the Facebook, Linked & Twitter?
I'm going round and round in circles with this one as everytime I ask Hootsuite they tell me the same thing and it does not work so here we go... I want to monitor another competitors social media activity. Specifically i want to see if they are active in Facebook, Twitter & Linked in. But am i right in saying you can only monitor social activity of a competitor if you can connect Hootsuite to there social media account via a stream. Put another way imagine Lacoste say - "Right give me a report on what Nike is doing on facebook". Is Hootsuite useless unless you can connect it to Nikes Favebook business page? My misery is best explained by this url - http://i216.photobucket.com/albums/cc53/zymurgy_bucket/tracking-via-hootsuite-3jpg_zps2fa47469.jpg If Hootsuite has this limitation then whats the point in Hootsuite promoting itself as a socail listening tool when as soon as you want to monitor a competitor you hit the proverbial brick wall. Maybe I'm using the wrong tool & hootsuite is limited or I'm a bit thick & it can be done. Any help welcome, I'm likely to be see jumping out of an office window in a town near you very very soon 😉
Social Media | | Nightwing0 -
Social data for links
Hey can anyone recommend a tools out there, which can look at a list of urls (over 20+) and it will show the social stats for each url (e.g. number of Facebook Shares, Tweets, etc)? Or a tool which searchers within a certain category or niche (might be based on the keyword you entered), and finds the most shared content? Cheers, Chris
Social Media | | MBASydney0 -
Buzz Bundle by www.link-assistant.com
Does anyone have some feedback on Buzz Bundle software? I am wondering whether using this package to create 100 personas to create your own social media buzz is really going to help with rankings. The idea "feels wrong" but ... Regards, Andrew http://www.link-assistant.com/buzzbundle/
Social Media | | andrewjd0 -
URL's for videos to increase page value and social sharing value
Hello Everyone, We recently developed videos for all of our products. Upon clicking on each video, we have the video popping up in a lightbox. The videos are hosted on Amazon s3. We would like to implement social sharing for each video and to do so, we are going to have the video load on each page upon being clicked using jquery. My question is how we should structure the urls so that the actual product page gets the share value. So for example, if the page is www.website.com/product1.aspx should we have the video be www.website.com/product1.aspx#video and ensure there is a canonical url on each product page so that the benefit is given to www.website.com/product1.aspx Or is there another way that anyone would recommend doing this? The videos are AMAZING and I'd like to ensure that as these videos are shared on social networks, that the value of the share is directed to the actual product page. Any ideas mozzers? Thanks!
Social Media | | eric_since1910.com0 -
What Social Media Buttons/Links When & Where?
Our web development team members are having a debate on when and where to add various social media buttons / links. The crux of the debate is when does adding various calls to social media services become detrimental to page load time. We have really been focusing recently on optimizing page load speed using YSlow and Google Page Speed tools to tweak templates and pages as much as possible. Our webmaster argues that we should be selective on what pages we add Google+, Facebook LIKE, Twitter/Follow buttons. e.g. just 'important' pages such as the home page. Here is a forum link that speaks of this... http://www.webmasterworld.com/google/4358033.htm Bottom line? What are your thoughts on when and where to place various social media buttons and links for Google+, Facebook LIKE and Twitter/Follow. Thanks,
Social Media | | RoyMcClean
Roy McClean P.S. We have pretty much agreed to use AddThis button set on our clients' blog pages that includes FB LIKE and SEND, Google+, Twitter and the AddThis general share buttons.1