Worldwide and Europe hreflang implementation.
-
Hi Moz !
We're having quite a discussion here and I'd like to have some inputs. Let me explain the situation and what we plan to do so far.
One of our client has two separate markets : World and Europe. Both pages versions will be mostly the same, except for the fact that they will have their own products. So basically, we'd want to show only the European EN version to Europe and the standard EN version to the rest of the world, same goes for FR and ES. As far as IT, DE, CS and SK, they will only be present within the european version. Since we cannot target all Europe with a single hreflang tag, we might have to do it for every single european countries.
Regarding this subject, SMX Munich recently had quite an interesting session about this topic with a confirmation coming from John Mueller saying that we can target a single URL more than once with different hreflang tags. You can read more here : http://www.rebelytics.com/multiple-hreflang-tags-one-url/
So having all this in mind, here's the implementation we plan to do :
Self canonical
www.example.com/fr/ - hreflang = fr
www.example.com/es/ - hreflang = es
www.example.eu/it/ - hreflang = it
www.example.eu/de/ - hreflang = de
www.example.eu/cs/ - hreflang = cs
www.example.eu/sk/ - hreflang = sk
www.example.eu/fr/ - hreflang = be-fr
www.example.eu/fr/ - hreflang = ch-fr
www.example.eu/fr/ - hreflang = cz-fr
www.example.eu/fr/ - hreflang = de-fr
www.example.eu/fr/ - hreflang = es-fr
www.example.eu/fr/ - hreflang = fr-fr
www.example.eu/fr/ - hreflang = uk-fr
www.example.eu/fr/ - hreflang = gr-fr
www.example.eu/fr/ - hreflang = hr-fr
etc… . This will be done for all european countries (FR, EN and ES).
www.example.com/en/ - x-default
Let me know what you guys think.
Thanks!
-
In general that kind of implementation is correct.
I do something similar for a client, who has a similar problem but more on the logistic side (different warehouse depending on the continent).
Said that, considering that some products are only for the European market, I don't see useful to use an hreflang like the "de", which would target all the German speaking users no matter from the where they are... I mean, if they are in the USA, I believe that they are not allowed to buy products that are meant only for the EU geography even if they are German or Austrian.
Regarding IP redirection, it's not an alternative... moreover, it's not an alternative obliging people to be sticked to one country/website because that it not allowed by legislation now.
For instance, if someone from the USA want to see the EU site, he should be allowed to do it (this is also valid - obviously for Googlebot, as it is a user at the end).
What you can do is working on the basket process, and there using the IP recognition for allowing or not a bought depending from the country someone is trying to buy a product or not.
Doing so, you will also avoid the frequent dumping issue (e.g.: European buying in the USA because it is cheaper).
-
Hi Thomas,
Thanks for the in depth answer. The only problem remaining here is about the products related to Europe only - and this is why we came up with the .eu solution. Since we need to show a few products to Europe only, we can't use a single gTLD (.com).
Theoretically we could achieve this with geo IP targeting, but this option means that if someone from France is within the US and searching a specific product appearing only to Europe, he would not be able to see it - and we don't want that to happen.
The dev company working for this client made it clear that they can't and don't want to produce multiple directories for each countries (website.com/fr-fr/, website.com/fr-en/, website.com/de-en/, website.com/de-fr/, etc.). Same goes for subdomains (ca.website.com, fr.website.com, etc.).
Don't get me wrong, I'm not a huge fan of using two gTLDs (.com and .eu), but I don't see how we could resolve the European products problem without this option. I'm also worried about the sitemap, using two gTLDs. If you have an other solution in mind, it'd be more than welcome.
-
I would put them all on one domain I would not worry about people and your caring about the EU tag on the domain .com's are far more common over there then .eu
I would put it all under one Domain I would not break it up over to Domains using sub folders just target the rest of the world with English but you're basically making that all to your alternate ask for default which is the one design for if there is no proper language to fit the browser language.
Yes you absolutely can target The same URL with multiple tags. In your case because you're going to have so many hreflang tags I would recommend implementing them through the site map it tends to be faster although you'll need a tool like DeepCrawl or Screaming Frog Prod or to make sure that they're all right.
http://www.aleydasolis.com/en/international-seo-tools/hreflang-tags-generator/
you don't need to add a sub folder to the alternative xt tag.
Obviously you can use/DE for Germany and then use the German language/DE – DE and so forth until you target each country with the specific language that you want to target them with. It seems like you're not interested in selling outside do yo selling outside the Europe as each piece of content I'm sure you know this will have to be written by somebody that is native to the country that you are targeting.
I really think it's just as important do you have the correct content is well is the correct tags. But most of the time people do not use the subfolder for their ex you could theoretically do it if you were not going to use English at all
http://www.acronym.com/bebrilliant/seo/hreflang-sitemaps-free-tool/
I would use a single domain or I would use depending on your resources and what you can put into this a separate TLD neither one of those teal these offer any benefit for Ranking what I'm saying is.edu.com or not as powerful is .CO.UK in the United Kingdom or .de in Germany.
My thoughts would be it would save you a lot of time not to have to use to generic Domains for just the sake of aesthetics. When they have no added trust I honestly feel in Europe people do not think don't you is something more trustworthy than.com though this is only one person's opinion mine.
Make sure that if you're splitting up your domains you do not try to run them as one domain. With the tags as shown.
-
Hi Thomas,
Any updates on your thoughts ?
-
I think I have a good answer for you give me about four hours.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When should hreflang be deployed in this situation; now or later ?
Hi I have a question in regard to point 1 in Gianluca Fiorelli first comment on Aleyda Solis old but great international targeting article in regard to hreflang: https://moz.com/blog/using-the-correct-hreflang-tag-a-new-generator-tool it would obvs be amazing if either Gianlucca or Aleyda can answer but if anyone else feels they can do so confidently then that would be great too 🙂 I'm advising someone in similar situation as that (their main brand is USA based on a .com showing up in UK searches too) and they have launched .co.uk sites (without any seo) to target UK brand searches, so obviously the .com is still dominating UK serps for brand, and the .co.uk is ranking on page 4 on average for a brand search. **BUT **before I tell them to roll out hreflang shouldn't they build up some authority etc first for their new country specific (.co.uk) site ? since they are very new and have no authority or even basic SEO and don't rank higher than page 4 for brand searches (the .com is in no1 in both usa and uk). I know hreflang needs to be used correctly here but im not sure when it should be, now or later (after authority has built up for the new uk focused sites) ? In other words I take it deploying the hreflang correctly wont simply cause these home pages to swap positions for brand search in uk (or will it) ? Im worried deploying it immediately could actually destroy the brands current page 1 serps for brand term (since will remove the .com page from the uk serp). Hence i take it its best to build up the new .co.uk sites seo/authority etc first and at least get that sites brand ranking moving up the listings before deploying hreflang on the .com, to then hopefully remove the .com listing in place of the .co.uk for brand ? OR does Gianlucca point in his comment suggest that correct hreflang usage on both sites should swap the high authority .com no1 position with the low authority .co.uk for a brand search ? Many Thanks Dan
International SEO | | Dan-Lawrence0 -
Hreflang for selected pages?
My English site example.com has 1300 Pages I have launched a Russian transasation of the site example.ru This site has only 20 pages so far. Doubt: I need to set hreflang for all 1300 pages or only for 20 Pages of example.com that are converted to russian? Due to the limitations of the plugins avaialable I need to MANUALLY set hreflang for all 1300 pages of example.com Please guide
International SEO | | Janki990 -
Hreflang missing
Hi everybody, I cannot find the hreflang in the source code neither in the sitemaps but Google search console is showing me the tag. Did anyone have this problem? Or does anyone know how to check it? I scanned the site and no tool detected the hreflang in it. Thank you.
International SEO | | poliedric0 -
/en-us/ Outranking Root Domain and other hreflang errors
I'm working with a new site that has a few regional sites in subdirectories /en-us/, /en-au/, etc and just noticed that some of our interior pages (ourdomain.com/en-us/interior-page1/ ) are outranking the equivalent ourdomain.com/interior-page1. This only occurs in some SERPS while others correctly display the non-regional result. I was told we have hreflang tags implemented correctly in the meta information of each of our pages but have yet to research deeply. Should we even have a /en-us/ version when our root domain is the default version, in english, and targeted to US primarily? Any help would be appreciated as I am a little lost. Cheers, Andrew
International SEO | | AndyMitty0 -
What is the proper way to setup hreflang tags on my English and Spanish site?
I have a full English website at http://www.example.com and I have a Spanish version of the website at http://spanish.example.com but only about half of the English pages were translated and exist on the Spanish site. Should I just add a sitemap to both sites with hreflang tags that point to the correct version of the page? Is this a proper way to set this up? I was going to repeat this same process for all of the applicable URLs that exist on both versions of the website (English and Spanish). Is it okay to have hreflang="es" or do I need to have a country code attached as well? There are many Spanish speaking countries and I don't know if I need to list them all out. For example hreflang="es-bo" (Bolivia), hreflang="es-cl" (Chile), hreflang="es-co" (Columbia), etc... Sitemap example for English website URL:
International SEO | | peteboyd
<url><loc>http://www.example.com/</loc></url> Sitemap example for Spanish website URL:
<url><loc>http://spanish.example.com/</loc></url> Thanks in advance for your feedback and help!0 -
Links metrics & rel="alternate" hreflang="x"
Bonjour! If with rel="alternate" hreflang="x" we can indicate to Google that an URL have translated equivalents of a page, are the links metrics splited between all pages or Google considers all the pages as only one? Thanks! Maxime
International SEO | | Maxoulala0 -
Correct Hreflang & Canonical Implementation for Multilingual Site
OK, 2 primary questions for a multilingual site. This specific site has 2 language so I'll use that for the examples. 1 - Self-Referencing Hreflang Tag Necessary? The first is regarding the correct implementation of hreflang, and whether or not I should have a self-referencing hreflang tag. In other words, if I am looking at the source code for http://www.example.com/es/ (our Spanish subfolder), I am uncertain whether the source code should contain the second line below: Obviously the Spanish version should reference the English version, but does it need to reference itself? I have seen both versions implemented, with seemingly good results, but I want to know the best practice if it exists. 2 - Canonical of Current Language or Default Language? The second questions is regarding which canonical to use on the secondary language pages. I am aware of the update to the Google Webmaster Guidelines recently that state not to use canonical, but they say not to do it because everyone was messing it up, not because it shouldn't be done. So, in other words, if I am looking at the source code for http://www.example.com/es/ (our Spanish subfolder), which of the two following canonicals is correct? OR For this question, you can assume that (A) the English version of the site is our default and (B) the content is identical. Thanks guys, feel free to ask any qualifiers you think are relevant.
International SEO | | KaneJamison1 -
Google Webmaster Tools - International SEO Geo-Targeting site with Worldwide rankings
I have a client who already has rankings in the US & internationally. The site is broken down like this: url.com (main site with USA & International Rankings) url.com/de url.com/de-english url.com/ng url.com/au url.com/ch url.com/ch-french url.com/etc Each folder has it's own sitmap & relative content for it's respective country. I am reading in google webmaster tools > site config > settings, the option under 'Learn More': "If you don't want your site associated with any location, select Unlisted." If I want to keep my client's international rankings the way it currently is on url.com, do NOT geo target to United States? So I select unlisted, right? Would I use geo targeting on the url.com/de, url.com/de-english, url.com/ng, url.com/au and so on?
International SEO | | Francisco_Meza0