Best schema option for condos / condominiums?
-
Hey guys, I'm doing a review on some schema on some of our sites. Most of them are generic using LocalBusiness.
There are a few more specific schemas I could use, but not sure what would be the most relevant. Wondering if any of you have a suggestion or ideas?
https://schema.org/LodgingBusiness
https://schema.org/ApartmentComplex
or I could just stick with LocalBusiness.
I'm leaning towards LodgingBusiness or ApartmentComplex.... but when I think of LodgingBusiness I think of something temporary / vacation type deal like hotels. Apartments... kind of self explanatory, a condominium isn't exactly an apartment but perhaps it is more comparable to an apartment than a hotel, motel or inn. What are you thoughts on this?
Also, which "format" is better to use RDFa, microdata, or JSON-LD. Does it matter?
-
Excellent. I have to say, the number of schema they offer is bewildering. Glad to hear you're sorted.
-
Thanks, I actually found a GatedResidentCommunity which is perfect for them.
I went with JSON-LD this time, in the past I used microdata and will probably never do that again lol. JSON-LD was a lot easier and quicker. Oh wow thanks for the link, will probably put that to use in the future!
Thanks for the reply!
-
I think I'd go with either Residence or ApartmentComplex and pick what best suits from there - a quick glance suggests both would suit (though you'll know more about that than I).
I'd go with JSON-LD (and have done) all the way: It's a lightweight, flexible and easy way to add metadata to sites. It's robust and forgiving so unlikely to break anything. It plays well with Google and opens up the a lot of options for you.
There's also a nifty looking JSON-LD generator, here: https://www.schemaapp.com/tools/jsonld-schema-generator/
All the best with the project!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using keywords in my URL: Doing a redirect to /keyword
My website in "On Page Grade" received an A.Anyway, I only have 1 thing to optimize:_"Use Keywords in your URL__Using your targeted keywords in the URL string adds relevancy to your page for search engine rankings, assists potential visitors identify the topic of your page from the URL, and provides SEO value when used as the anchor text of referring links."_My website is ranking in top10 for a super high competitive keyword and all my others competitors have the keyword on their domain, but not for my URL.Since I can't change my domain for fixing this suggestion, I would like to know what do you think about doing a 301 redirect from / to mydomainname.com/keyword/So the index of my website would be the /keyword.I don't know if this can make a damage to my SERP for the big change ir it would be a great choice.
On-Page Optimization | | estebanseo0 -
Content hidden behind a 'read all/more..' etc etc button
Hi Anyone know latest thinking re 'hidden content' such as body copy behind a 'read more' type button/link in light of John Muellers comments toward end of last year (that they discount hidden copy etc) & follow up posts on Search Engine Round Table & Moz etc etc ? Lots of people were testing it and finding such content was still being crawled & indexed so presumed not a big deal after all but if Google said they discount it surely we now want to reveal/unhide such body copy if it contains text important to the pages seo efforts. Do you think it could be the case that G is still crawling & indexing such content BUT any contribution that copy may have had to the pages seo efforts is now lost if hidden. So to get its contribution to SEO back one needs to reveal it, have fully displayed ? OR no need to worry and can keep such copy behind a 'read more' button/link ? All Best Dan
On-Page Optimization | | Dan-Lawrence0 -
Best On page SEO guides needed.
I know my question looks so basic but let me explain what I want. I want advanced on-page SEO guides, should include something new exce[t the below listed things: title, description keyword in article content length video images with alt tag headings external authority links internal links please share something new....
On-Page Optimization | | hammadrafique0 -
What is the best way to optimize industries served pages?
eg. abcwidgets.com/industries/durable-goods What kind of keywords should pages like these target? Primary service offered + industry name or the reverse order? Something else? Thanks for your feedback!
On-Page Optimization | | benjdonahower0 -
Multiple Organization Schema on the same site
I creating a preferred supplier list on my site and wanted to use the Organization Schema for the company details. Is there a issue with having more than one org schema on the same site? or should I just use the one for my company. Thanks in advance
On-Page Optimization | | gregdicksonuk1 -
Question Re Cornerestone Page And Anchor Text For Internal/External Links
Suppose I create a cornerstone page with the targeted keyword "Dog Collars". I write a dozen articles on various dog collars and point a link from each article to my cornerstone page. Should the anchor text for the links from each of those articles to the cornerstone page be "Dog Collars" or should they vary, but still be relevant to "Dog Collars" for best SEO? Should half of them be "Dog Collars" and the other half various? Also, if I have 12 articles and all of the anchor text is already "Dog Collars", should I go back and change them so that they all don't say the same thing? If hope my question makes sense ... thanks in advance. I will give thumbs up for helpful responses and suggestions 😉
On-Page Optimization | | Humanovation0 -
A / B Split testing
If you have developed a server-side A / B split testing tool. How do you avoid that Google will think you are doing cloaking. When a user enters www.xxxxx.com/xxxxxx/ he gets either version 1 or version 2 back from the server on the same url. If the user does not accept session cookies he will always get version 1.
On-Page Optimization | | Stener0 -
What is the best practice for optimizing international websites? We operate a .co.uk and .com and obviously content is similar.
We have two (and soon to be more) international websites, all in English. The sites in question are WebHostingBuzz.com and WebHostingBuzz.co.uk. Obviously content is similar as we're providing a similar service but from different locations and different prices. What is best practice here? Should we completely re-write the .co.uk content (this is the newer site) so it isn't penalized for scraping? Any hints/tips would be appreciated.
On-Page Optimization | | mdrussell0