Looking to remove dates from URL permalink structure. What do you think of this idea?
-
I know most people who remove dates from their URL structure usually do so and then setup a 301 redirect. I believe that's the right way to go about this typically. My biggest fear with doing a global 301 redirect implementation like that across an entire site is that I've seen cases where this has sort of shocked Google and the site took a hit in organic traffic pretty bad.
Heres what I'm thinking a safer approach would be and I'd like to hear others thoughts. What if...
- Changed permalink structure moving forward to remove the date in future posts.
- All current URLs stay as is with their dates
- Moving forward we would go back and optimize past posts in waves (including proper 301 redirects and better URL structure). This way we avoid potentially shocking Google with a global change across all URLs.
Do you know of a way this is possible with a large Wordpress website? Do you see any conplications that could come about in this process? I'd like to hear any other thoughts about this please.
Thanks!
-
Hey Jeff,
thank you for your input. So you just globally changed the permalink structure, put global redirects in place and you didn't see permanent loss in trafic? And you did that on multiple sites?
If so I'll most probably follow your path.
Thanks again,
Julien
-
Hey Julien -
I wouldn't go this route. Since asking this question I have had dates removed from 30+ domains, many with 5-10 million+ pageviews per month. We haven't seen this as a risk and are now very in favor of removing dates from URLs on most sites we work with. We work with sites that have very evergreen content, and republishing is a very strong SEO strategy.
The process is very similar to moving your site to HTTPS from HTTP. Since Google has started recommending HTTPS we haven't seen any issue with removing dates as well.
Hope that helps
-
Hey Thomas,
Interesting thought! Could you go in a little more details as to how that regex would work? Would that randomize the redirects to only a portion of the posts?
Thanks!
Julien
-
I think only do 10% of pages watch them if you like what you see do the next 20%
RedirectMatch301^/([0-9]{4})/([0-9]{2})/(.*)$ http://yourwebsite.com/$3
-
Garrett -
I never got a clear answer, but I have since gone forward making changes on 20+ Wordpress blogs without any ill-effect. The changes we made were only to sites that had dates in the permalink structure and 301 redirects were put in place (on the server, not through a plugin). Trying to change the permalink structure going forward but not back was too much of a hassle. It appears Google sees this as a positive change for users because it cleans up the permalink structure and allows site owners to keep their content updated and continue sharing.
Not sure how this will apply in other scenarios such as removing folder structure (categories and tags) from the permalink, but I've had only positive results removing the dates. I work with some very high profile mom and food blogs so I have some pretty solid evidence and data supporting my decisions now.
I hope that helps. Cheers!
-
Hi Jeff,
Did you end up making these changes? How is it going? I found your post as I was researching and rethinking how to structure WordPress blog permalinks.
I have a few e-commerce clients with blog posts that are several years old and still popular in organic search. I'd like to turn some of them into evergreen content that is regularly updated, but I feel like we should do something about the permalinks first.
There are some great insights here. Thank you to all who contributed.
Garrett
-
No problem, glad to help! Best of luck with whichever route you go with!
-
It was worth a shot. Thanks for sharing your thoughts. Cheers!
-
Unfortunately, I don't have any examples for ya. Never come across this particular topic for a client.
-
Know of any site that has used the canonical to do anything like this? It seems like the safest option, I just haven't seen this to this scale is all.
-
Yes, I'm saying you should keep URLs as they are. I'm always an advocate for not changing URL structure unless there's a really good, highly beneficial reason for doing so. I don't know of a way to change only new URL structures while keeping old ones the same, but I'm no WP expert.
-
Although I haven't strongly considered that approach, it did cross my mind to utilize the canonical. Do you know of any way to change WordPress permalink structure going forward but not backwards? Or are you suggesting we keep the dates in the URL going forward? I just think that eventually we'll have to think about updating that URL structure.
-
OK, now that I understand the reasoning...
I believe there's a better, less-risky approach. What I would do is write a completely new post based on information from the old post. At the same time you publish the new post, go back to the old version and add these two things: a canonical tag pointing to the new version, and a bit of _very readable _text at the top linking to the new post. Something like "Hey, thanks for your interest in our content. Feel free to read on, but we thought you should know we've updated this post which can be found here: link"
This accomplishes a few important things. It eliminates the need for a risky project that could affect your entire site just for the ability to update posts (which I'm guessing doesn't happen too often, what percent of posts get updated?). The canonical tag removes the dupe content risk so you're not cannibalizing your own content. And leaving the old post there gives people the opportunity to discover old content that, while possibly not relevant anymore, still demonstrates you've been a trustworthy source of information for a long time.
-
Logan,
By not being able to remove the dates we're not able to go back to a 5-year old post, make updates, and then republish the content. This is a "mom blog" and the topics can be recycled, but if we create a new post that we also covered 5 years ago we would be competing with ourself instead of using something that already has some authority and rank to it.
That's why we were thinking to somehow make it possible (in WordPress) to keep all current URLs as is, change the permalink structure moving forward so that future posts don't have date, and then be able to update posts as we go and 301 them manually over time. Does that make sense?
I agree with your last 2 statements, it is a HUGE risk to 301 this entire site to do away with those dates. Even though redirects supposedly pass all link juice we all know that a big change like that across an entire site could have ill-effect with search engines.
I'd like to know if anyone has gone about the URL structure change like I'm outlining here. Am I crazy to think that is a logical way to go about it? I haven't been able to find anywhere that someone has done this though.
-
Jeff,
Based on the traffic you say this blog gets, I'm assuming its rather large and has hundreds, if not thousands of posts. Which leads me to one simple question:
Why? This seems like a HUGE amount of risk and a pretty decent amount of work to go into something that's really not going to provide any benefit.
*edit: It should also be noted that just because Google has recently stated that redirects now pass all link juice doesn't mean you should go needlessly add a massive amount of redirects. There are other implications that redirects have, like load time for example. If you have 1,000 redirects, every single one of those is going to be checked before any page on your site loads, which takes a lot of time.
-
Thanks for your response. I actually agree with most, if not all of what you are saying.
The problem is that this is a larger blog with 5-7 million page views on average per month. 1 million+ just from organic. I agree with your statement about postponing and never getting done. With a large blog I still think it would be easier (less stressful, not necessarily easier) to manage it in waves in order to pause or correct when there is a larger than normal dip that maybe doesn't come back up. With a business it makes sense, but with these bloggers sites it seems like too big of a risk when it's what brings in almost all the income. Does that make sense?
That tweet you're referring to, I thought that was mainly in regard to HTTP to HTTPS migrations. I need to look more into that I guess.
Thanks!
-
I'm not a fan of your plan.
There can be many reasons why a site might "take a hit". For example, if page-to-page redirects were not implemented or the sitemap was not updated, updated correctly, or resubmitted to search engines. I wouldn't assume that will happen in your case. In my experience, if the transition is done correctly and there's a hit, it's short-lived.
If you're thinking the redirects will cause you to lose SEO equity, that is no longer the case. Gary Illyes, a Google webmaster trends analyst, tweeted on July 26, 2016 "30x redirects don’t lose PageRank anymore."
One of the biggest risks (in my mind) of staging the migration the way you suggest is that the "waves" never happen. I see that a lot - a situation where an organization agrees to postpone work to a future date that never arrives. New and competing priorities take precedence resulting in an endless postponement. If you have the management commitment, funding and resources to do the work now, I say bite the bullet and go for it. Make a plan. Stick to it. Check and double check your work.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rankings Tanked since new Site redesign land new url Structure ? Anything Glaringly Obvious I need to check ?
Hi All, I've just checked my rankings and everything on my eCommerce Site has pretty much tanked really badly since my new URL structure and site redesign was put in a place 2 weeks ago. My url structure was originally long and had underscores but we have now made it clean, shorter and use hyphens. We also have location specific pages and we have incorporated these into the new url structure.Basically it now pretty much follows the breadcrumb trail on our website. We were originally a general online hire site but now we have become niche and only concentrating on one types of products, so we got rid of all the other categories/products and pages we do not deal with anymore. Our Rankings issue , was only bought to light in the most recent MOZ Ranking report so it's looking site google hates our new store. Someone mentioned the other day, that Google may have been doing a Panda/Penguin refresh last weekend, but I am surprised to have dropped like 20 to 50 places for most of my keywords. We have set up the 301 redirects, We have also made the site alot smaller and set up a few thousand 404's to get rid of a lot of redundant pages . We have cut down massively on the thin/duplicate content and have lots of good new content on there. We did new sitemaps , set up schema.org. , increase text to code ratio . Setup our H1-H5 tags on all our pages. made site mobile responsive.. Basically , we are trying to do everything right. Is there anything glaringly obvious , I should be checking ?. I attach a Short url link if anyone wants to have a quick glance- http://goo.gl/7mmEx i.e Could it be a problem with the new urls or anything else that I should be looking at ?.. I.e how can I check to make sure the link juice is being passed on to the new url ? Or is all this expected when doing such changes ? Any advice greatly appreciated .. Pete
Intermediate & Advanced SEO | | PeteC120 -
301 redirect to a temporary URL
Hi there, What would happen if I redirected a set of URLs to a temporary URL structure. And then a few weeks later redirected the original URLs and temporary URLs to the final permanent URLs? So for example:A -> B for a few weeks.
Intermediate & Advanced SEO | | sichristie
then: A->C and B->C where:
C is the final destination URL.
B is the temporary destination
A is the original URL. The reason we are doing this is the naming of the URLs and pages are different, and we wish to transition our customers carefully from old to new. I am looking for a pure technical response.
Would we lose link juice? Does Google care if we permanently redirect to a set of 'temporary' URLs, and then permanently redirect to a set of what we think are permanent URLs? Cheers, Simon0 -
Doubts with URL's structure
Hi guys i have some doubts with the correct URL structure for a new site. The question is about how show the city, the district and also the filters. I would do that: www.domain.com/category/city/disctict but maybe is better do that: **www.domain.com/category/city-district ** I also have 3 filters that are "individual/colective" "indoor/outdoor" and "young/adult" but that are not really interesting for the querys so where and how i put this filtters? At the end of the url showing these: **www.domain.com/cateogry/city/district#adult#outdoor#colective ** ? Well really i don't know what to do with the filters. Check if you could help me with that please. I also have a lof of interest in knowing if maybe is better use this combination **www.domain.com/category-city or domain.com/category/city **and know about the diference. Thank you very much!
Intermediate & Advanced SEO | | omarmoscatt0 -
E-commerce site structure & link juice: Bouncing off an idea
Hi guys, Question from a new-comer in SEO. Summary of the situation: potential customers are searching for a generic product category (buy mountainbike) more often than a brand in that category (Specialized MTB). And the latter is searched more often than a specific product ('some specific product from Specialized brand'). Both the brand pages and product pages are not ranking good Then would it be a good idea to have the category pages only link to the brand pages? They may show the products, but the links wouldn't pass link juice. I'm not even sure if that is technically possible, but I wanted to figure out the merit first. I'm hoping this would support the brand pages to rank better as they take in more volume. Please do feel free to teach me!
Intermediate & Advanced SEO | | Peter850 -
2 URLS pointing to the same content
Hi, We currently have 2 URL's pointing to the same website (long story why we have it) - A & B. A is our main website but we set up B as a rewrite URL to use for our Pay Per Click campaign. Now because its the same site, but B is just a URL rewrite, Google Webmaster Tools is seeing that we have thousands of links coming in from site B to site A. I want to tell Google to ignore site B url but worried it might affect site A. I can't add a no follow link on site B as its the same content so will also be applicable on Site A. I'm also worried about using Google Disavow as it might impact on site A! Can anyone make any suggestions on what to do, as I would like to hear from anyone with experience with this or can recommend a safe option. Thanks for your time!
Intermediate & Advanced SEO | | Party_Experts0 -
Uppercase in URLs = Dupe Content
Hi Mozzers, My developers recently changed a bunch of the pages I am working on into all lower case (something I know ideally should have been done in the first place). The URLs have sat for about a week as lower case without 301 redirecting the old upper-case URLs to these pages. In Google Webmaster Tools, I'm seeing Google recognize them as duplicate meta tags, title tags, etc. See image: http://screencast.com/t/KloiZMKOYfa We're 301 redirecting the old URLs to the new ones ASAP, but is there anything else I should do? Any chance Google is going to noindex these pages because it seems them as dupes until I fix them? Sometimes I can see both pages in the SERPs if I use personalized results, and it scares me: http://screencast.com/t/4BL6iOhz4py3 Thanks!
Intermediate & Advanced SEO | | Travis-W0 -
Internal Site Structure Question (URL Formation and Internal Link Design)
Hi, I have an e-commerce website that has an articles section: There is an articles.aspx file that can be reached from the top menu and it holds links to all of the articles as follows: xxx.com/articles/article1.aspx
Intermediate & Advanced SEO | | BeytzNet
xxx.com/articles/article2.aspx I want to add several new articles under a new sections, for example a complete set of articles under the title of "buying guide" and the question is what would be the best way? I was thinking of adding a "computers-buying-guides.aspx" accessible from the top menu / footer and from it linking to: xxx.com/computer-buying-ghudes/what-to-check-prior-to-buying-a-laptop.aspx
xxx.com/computer-buying-ghudes/weight-vs-performance.aspx
etc. Any thoughts / recommendations? Thanks0 -
Remove Landing Pages?
Howdy Guys, I've just been listening to the latest edition of whiteboard Friday regarding the over-optimization penalty. I'm just wondering if we should remove alot of make specifc landing pages... For instance we have a landing pages for our top 20 cars... For instance "bmw keyword" or "audi keyword" What do you guys think? remove them and 301 the pages to the homepage? Thanks, Scott
Intermediate & Advanced SEO | | ScottBaxterWW0