Should I use Moz Local?
-
I have put the time in to review all our business listings and updated it individually.
Are there more advantages in using Moz Local besides the convenience? For those that use it, what else have you found to be beneficial?
Would love to hear your thoughts.
Thanks,
Eric -
Had the same question, these answers are very helpful, thanks!
-
Really appreciate your honest answer and trying not to be bias. It's also good to know there are alternatives out there. What is important is the consistency and actually having the business pages set up which is a start I've made.
Thank you!
-
You're definitely right that it will allow me to focus on the technical side of things if Moz handles everything through Moz Local. Thanks!
-
Thank you for pointing our the pro's of using Moz Local. Will try to get my head around it!
-
"Are there more advantages in using Moz Local besides the convenience? For those that use it, what else have you found to be beneficial?"
Hi Eric,
In my mind, there are a couple of advantages to using Moz or one of the other high-quality citation building services over doing it manually.
(1) Consistency - you have a way of ensuring your company name, address, and phone number (NAP) data is consistently distributed to a large proportion of local business directories, GPS devices, and local applications in the United State. Consistency is one of the ways you ensure your business is being credited with all the citations you build.
(2) Accuracy - Moz points out errors, inconsistencies, and duplicates which you then have the opportunity to fix. When you build citations manually, it can be difficult to identify and fix these. (3) Completeness - Moz gives you a single point of contact for distribution of your citation data to the four local data aggregators and Foursquare (which feeds Pinterest and other local search apps).
(3) Completeness - Moz gives you a single point of contact for distribution of your citation data to the four local data aggregators and Foursquare (which feeds Pinterest and other local search apps).
(4) Convenience (as you mentioned) - The single point of contact is especially helpful if you plan on updating supplementary data like photos and menus, have a large number of reviews you want to track and respond to, or if you know the business plans on moving or changing its phone number in the near future.
(5) Support - I personally find the tool and process very confusing but Moz has great support and they get back to you quickly. Local search is very confusing in its own right. This is not necessarily a bad reflection on Moz, as there's always room for improvement.
(6) Cost - The fee is fair and reasonable. Not the cheapest. Also not the most expensive.
-
Hi Eric,
I definitely recommend Moz Local. The convenience factor is fantastic, and an automated approach will get your data cleaned up on tons of sources. Duplicate listing suppression has also been huge for the clients I work with.
On top of that, the convenience will let you focus more energy on technical, content and links for the site as a whole which are extremely important for local.
Hope this helps!
Matt
-
Hello Eric and fellow Mozers,
Yes, I believe you should... probably*. Even though you have invested your time to review all your business listings, Moz local goes a step further. It pushes your listing information out to the main data aggregators. Most businesses and SEOs (myself included) are not able to consistently influence this data for a few reasons, and consistency is key.
Moz Local helps keep the aggregators' data consistent. Without it or your continued time investment, aggregators like Infogroup and Localeze will eventually change your listing information. That bad data will then, in turn, be disseminated to your edited listings.
*Probably?
The effect data aggregators have on your listing varies. I believe this depends on your location and how many times that location's data has changed over time. You might be fairly far removed from these changes if you are well established or a new business in a newly developed area. Still, the cost is so negligible. Just do it and save yourself time.Why Aggregators Change Our Listing Data
I've not had a unbiased answer to why this happens. The best answer I've heard (in my opinion because I've seen correlations that back it up) is from Vizergy's rep at Yext*. They say, aggregators switch or rollback listing info when they lack information or are presented with strong, conflicting data. Most often, the published data is reverted back to older, more verifiable data. This often winds up being a relatively data phone-book entry.*Yext and a quick note on bias. I'm not personally bias to Yext or Moz Local. I like what works for my clients' needs. However, Yext is bias to their own product, and it is in their best interest to cast doubt on data aggregators.
Keep it consistent,
CopyChrisSEO and the Vizergy Team
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Local Moz Listing Absent on Map for 7-Year-Old Business: Sockgeeks.co.uk
I'm facing an issue with the local Moz listing for my client's 7-year-old business at https://sockgeeks.co.uk Despite following best practices like GMB verification and NAP consistency, the business isn't showing on Moz Maps. Any insights or suggestions would be greatly appreciated. Thank you for your assistance.
Moz Local | | HarryPerry0 -
Backlinks are not indexed in moz
I have been working for the past few months on building quality backlinks manually. I decided to take a moz trial membership but Moz doesn't my backlinks. I added Link tracking list of about 27 high DA that backlinks to my website https://multiapkclub.com and even all of that shows 'link doesn't point to my website' Is this some kind of bug because this type of links are indexed for moz themselves
Moz Local | | Sonumahan7270 -
Business not being found via Moz Local on Facebook
Hello! My place of business, Widewail in Burlington, VT, is not being scanned by Moz Local, even though we have an active Facebook business page with our Name, Address, and Phone number listed (URL, too). Is there something I need to check on our end to make sure we are crawlable by yall? Thank you, Andrea, www.widewail.com
Moz Local | | olsonah822 -
What do I do if the business listed in Moz Local Business Listing for Yellow Pages is wrong?
Hey there! I have a business listing set up in Moz Local. The system seems to have accurately found the business on most networks, but on Yellow Pages, it has a completely different business listed (my business is a Pilates studio and it has a soccer club listed). What are the steps I can take to fix this? I can claim my listing on Yellow Pages, but after I do that, how does Moz Local associate the two? Thanks, --eric
Moz Local | | EricOliver0 -
How do I use Moz Local to delete citations for an incorrect business location?
For some reason when you search our business name in a specific English county (or town within that country) one of the results in the local pack is the home address and phone number for a private individual who is nothing to do with us. He is now being bombarded with calls from people who need our services, which is less than ideal for both parties. I have no idea how this happened, but by using the person's postcode and Moz Local I was able to find a list of citations which have his address and phone number listed with our business name, which I assume is causing Google to rank his house for our business in local search . I was wondering how can I use Moz Local to delete these citations so that Google stops providing this person's address when you search for our business. Thanks for your help
Moz Local | | AlastairBall850 -
Moz Local UK - Is Facebook or Google being used to verify NAP?
I am using Moz Local UK on behalf of a customer of mine. There are two verified listings when I do a search for their business name and postcode. There are a couple of slight variations in the two verified NAPs; One says Road, the other says Rd. One says their county, the other says their district - or East Sussex & Brighton & Hove. Both their Facebook and Google+ pages say Road and East Sussex. Both verified listings are wrong and in contrast to any Facebook or Google+ account. Not too sure where to go with this and would appreciate any advice :0)
Moz Local | | Nanuq0 -
Why can't Moz Local pull up my Bing local listing?
One of my listings on Moz Local has a Bing Local listing, but Moz Local can't locate it and suggests that I create one. The NAP is consistent. Is this something that occasionally occurs?
Moz Local | | freetours0 -
Moz Local and Google+ Listing Issue
Hey Guys, I wonder if anyone can help me. I have already contacted the moz support team but they were no help. I am extremely disappointed with their service so far. Now to verify the listing on Moz Local, they say that you either fix the Google Listing or correct the CSV so it matches the Google listing. - I corrected the CSV to match the Google listing. Since the FAQ states that you can updated the listing at anytime by uploading an we CSV file, I did not see a problem with this. However, After contacting support they told me that the FAQ was incorrect and that you can't just update the CSV, you actually have to also manually update the Google listing. My Google local listing has the wrong information listed. We do not have control of this listing I have been trying to claim it, I have also already contacted Google Local help but it's a lost cause so far. So I am asking, How are you guys claiming your Google listings when the listings are already claimed. Also I have already been submitting changes to Google Map Maker but change keep getting denied. Any help is appreciated.
Moz Local | | qlkasdjfw0