"Get price" vs "Request a Quote"
-
I've read somewhere that "Request a Quote" can sometimes put people off a little bit and that Ill be better having "Get Price". Were an installation service company. I cna have a PRicing page were the customer can fill some information and be provided with a price on the website. Would this be a better option than having a request a quote page?
Has anyone had any positive or negative experience with this strategy?
-
Thanks, appreciate the advice. Im using Wordpress for the new site Im creating so Im sure theres a great tool for A/B testing. Ill give the two options a try. The other thing is can I have the cta too many times ont he page. Ive got the CTA on a green button for contrast and its in the header on the right. Ive also added it 4 times in the content after each section where I explain each benefit. Ive also then got it at the bottom of the page too. Not sure whether it will look a bit too spammy or the more the better?
-
As Michael stated, best way forward may be to A/B test it using different methods.
Form + button, button only, conditional form etc.
One constant consideration is to ensure your content is consistent to where your visitor is with regards to the purchasing path and also the page target/goal.
Good luck,
Regards,
Daren -
IT will really depend on your area and the language your customers use. I have seen the same CTA wording, in the same region perform both amazing and far below expectation, and it had to do with what the end product was and the language that people in the area used when looking for those services. Your best bet it to run an A/B test yourself and see which CTA responds better to your potential customers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog.site.com vs site.com/blog
Which is better for SEO: blog.site.com or site.com/blog. In other words, is it better to have the blog running in a subdomain or as a director within the main site? Right now we are running as a subdomain, but want to be sure Google isn't considering that a separate site. The blog shows up separately on Google Analytics, which makes me think site.com/blog is better if for no other reason, it would give our domain greater traffic. Not sure if this matters, but some site info: our site is a sharing economy tool for renting your stuff we are running the blog on Wordpress blog traffic is about 5% of total traffic
Content Development | | TapGoods0 -
Can I post my MailChimp articles on my blog without getting hit for duplicate content?
I would like to post my newsletters on my blog, but am afraid of duplicate content since you can click a link on the MailChimp email blast to view the Newsletter online. Is this considered dup content?
Content Development | | RoxBrock0 -
Global Blogs vs Regionalised blogs
Im in the process of launching a blog. The blog will be for global audience. If I wanted to target a more specific region in the future example UK would it be advisable to launch a separate blog for the UK market or how could I regionalise the posts if I kept blogging on the Global blog.
Content Development | | Clickatell20 -
The rel="alternate" tag
Hey guys and gals. So I run a hyperlocal blog and get a heap of press releases sent to me daily. I don't have time to rewrite each one before posting it to the website, so I am aware that I am duplicating content and possibly extracting link juice from the original source. Would using the rel="alternate" tag highlighting the source on each press release page fix this? Am I correct in saying this tag tells google that the content on the page is sourced from elsewhere? I also get requests from other sites for my original posts to be posted on their websites but I decline because of duplicate content, would asking for this same ' the rel="alternate" tag' fix on their website be wise? Thanks in advance JC
Content Development | | jonnycraft0 -
Onsite Blogging Vs Guest Blogging
Hey all! I have a limited amount of time allocated to writing instructional blog posts for my company. When I complete an article I can do whatever I want with it: pitch it as a guest post on an industry blog, or post it on my company's onsite blog. I know there's not a magical solution regarding the percentage of time one should devote to guest blogging v. focusing on the company blog, but I figured I'd throw the conundrum out to the Mozzers anyway. In your opinion, how many of your writing resources should be devoted to guest posts, and how many should be devoted to maintaining the onsite blog? What if our onsite blog isn't currently receiving a lot of traffic? Thanks! Meg
Content Development | | ClarityVentures1 -
Separating words in URLS using hyphens vs. "no separator"
Does it matter if I use hyphens in URL versus. "no separation". Ex www.mysite.com/someproducts or
Content Development | | clolsen
www.mysite.com/SomeProducts vs.
www.mysite.com/some-products The last is perhaps more readable by humans, but does it make any SEO difference using one or the other?1 -
What are some good tips for getting approved by Google News?
Please share your tips for improving your chances of getting approved for Google News. Thanks Mozzers!
Content Development | | SparkplugDigital0 -
Different pages with very similar H1's - will I get a penalty?
I currently have text articles about various topics on my site - for this example say I have written about "Negative Reinforcement". This article is live over a month now and getting listed on the first google page with an added keyword which the article is specifically related to. Now I want to create an infographic related to the same topic "Negative Reinforcement" - but I want to call the page this infographic will go on "Negative Reinforcement Infographic" while the article is currently called just "Negative Reinforcement". Neither page will have duplicate content from each other. The article is 2,000+ words so I don't want to throw more into it by adding on the infographic and I want to specifically create the infographic as linkbait and on a stand alone page. I am curious if adding another page with such a similar title and H1 have any negative effect ("dilute" the strength of the other article), for example will google take having two different pages with such a similar heading as potential keyword stuffing and penalise the site?
Content Development | | GavinC0