Is title tag length actually important?
-
Hey Mozzers,
Here are some title tag facts as i see them
- After 50-60 characters Google shortens your title.
- You want your most compelling info in the title to be readable and not truncated, so it should be written clearly before the character limit.
- Most important keywords should be used used as close to the start of the title as possible.
My question is: Does Google still index the words after 50-60 chars? Many SEO graders make such a big deal about length and i am wondering if they are wrong.
Thanks,
Nails
-
Thanks to everyone for the discussion; i really appreciate you taking the time to share your thoughts.
Have a great day,
Nails
-
As long as it looks good in SERP and hosts your target keyword you're good.
Yes, google will cut the title at 512px or around 50-60 characters, but if the main information fits within the limit you're good. Plus google still reads and accounts for the rest of your title. Sometimes, shortened title ca even improve CTR, it can work like a click bait title. Think of something like: Best practices for titles are keeping them under 60 chars, adding your keyword and...
But, of course, there's a common practice and it is there for a reason, in the most cases title that fits completely in SERP works best.
-
Hi,
Yes I believe they are important, if the page title is too long, Google will typically truncate the title to fit within the guidelines (Around 50-60 Characters).
If this happens, then you run the risk of losing out on important keywords, or having a page title that doesn't really make sense.
If the page title is too short then you'll be losing out on valuable space where you can include important keywords or your brand name!
Page titles in my opinion will always look better, and entice CTR if they follow a similar fashion to my example below:
Keyword | Brand Name
However, I would say don't be too strict on the page title length, for example if you have one that is 48 Characters or 65 Characters long, I wouldn't worry. It's the page titles that are 20 Characters long, you're under utilizing or 90 Characters long that won't be displayed correctly.
I'm not sure what you mean, if Google index keywords beyond 60 Characters, Google will index pages, and the content within it. Page titles are generally used for the link you click within your search results. Hence why they are so important as they should do everything possible to encourage CTR.
Thinks of the page title as the first thing a user will see/notice when looking through the results page.
Hope this helps!
Ian
-
Hi,
As far as I know yes it is important.
50–60 Characters – This is one of those things where best practices usually is the best way to go because the optimal length is usually 50 to 60 characters.
Check latest whiteboard friday @ https://moz.com/blog/title-tag-hacks-whiteboard-friday
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you actually perform an emotional research?
How do you find out what are the emotional triggers of your audience? Is there a prevalent methodology? I am familiar with, and I practice persona building, and logic deduction of what may trigger and what may represent a barrier for that persona. But sometimes it's hard, for certain products which have no sex appeal it's hard to figure out. Let's say you are in the business of selling heaters/boilers online, it's tough to find any emotional factor in boiler product/vendor selection. A well defined methodology would help, I just don't find any.
Conversion Rate Optimization | | max.favilli1 -
Date of Review on productpage - important for SEO?
Hi Have a questions. We have lots of products on the website. A lot have reviews and some do not.
Conversion Rate Optimization | | RetailClicks
Is it harming that review dates (post dates) are older then let's say 1-2 months? Cause we do not have fresh reviews every month. So is it better to then let the dates behind and not show? Or is it better to show 'old' dates. How important are fresh review dates on the website? We have hreview tags around the reviews and dates.0 -
Is putting an email address in the page title a good idea?
As our Contact Us page title was a little short I added in sales@example.com So "Contact us : Sales@example.com" We don't get a lot of spam and it hasn't noticeable increased since we did this. Tynt suggests that a reasonable number of people have copied and pasted the email - presumably to contact us Is it worth experimenting with further or a waste of time?
Conversion Rate Optimization | | Zippy-Bungle1 -
What happens when i import analytics conversions into adwords if I already have conversions set up?
Hey everyone, I have a question. We already have conversion tracking set up for our landing pages, however Adwords has the option to import goals from anaytics, one of which is for the landing pages. What will happen if I do? Will it erase all the conversion data I already have? Will it mess things up? Or am I not understanding this correctly... Any help would be appreciated 🙂
Conversion Rate Optimization | | jhinchcliffe0 -
Google Analytics: Do 'Goals' actually work?
Hi, Hoping someone can clarify this for me. I've set a goal up whereby the rule is to pick up all pages with "Thank-you" in the destination URL (regular expression). So, when someone fills out a form, it will count as a lead. I'm about 8 weeks in to the campaign now and measuring the last 4 weeks I've had a total of 30 goals completed. I have two issues with this and I really hope someone can help clarify: Using a custom report I can see that I've actually had 52 Visits to the Thank-You pages, 49 Unique Visits and 60 pageviews. Where is Google getting the goals from? I have 51 leads in my inbox from the campaign so far. So, much closer to the above stats in the custom report than in the Goal report. Why is this? Thanking you in advance!
Conversion Rate Optimization | | IndustrySteve0 -
Testing Google Tag Manager
Is there a way to test if the Google Tag Manager is set up correctly? Am I right in thinking that the only code that will be output on the page will be the actual embed code, eg: SCRIPT REMOVED Cant work out if there is an issue with what has been set in the account of if there is a problem with how the code has been added to the page..
Conversion Rate Optimization | | edwardlewis0 -
How important is Conversion Rate Optimisation?
Silly question I know but just wanted to talk about it, more of a discussion then anything. How important is CRO to you? Anyone have any stats before and after? Cheers
Conversion Rate Optimization | | activitysuper0 -
Duplicating Product Titles in the Page-Content
I have been debating this with a few others within my office and we would like an outside opinion on this issue. This screenshot is of a new product grid I have been designing. I have decided to try something new for SEO that I have seen elsewhere. (see attached image) The page-content below the last products on the page, now have a small paragraph that contains all the products "titles" that are visible on the page. The intention is to capitalize on multiple search terms by using modifiers to replace special character sets within the title. For example: 46" 3 Seat Perforated Square Picnic Table = 46 Inch 3 Seat Perforated Square Picnic Table Not only does this give a secondary search term that could convert but increases the number if instances of "Table" within the page. Suggestions or Thoughts? Thanks! GviGn.jpg
Conversion Rate Optimization | | Highland0