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Thanks again for taking the time to provide your feedback.  Yes I do have each title tag different for each product. Thanks again!

I understand what you're saying but it's not the answer I'm looking for.  I have a history with strong rankings for product pages but am having a discussion with someone else who believes it should be worded differently.  I know that rankings and CTR don't always work hand-in-hand when it comes to title tags and changing them later could cause issues with ranking.  What I'm looking for is specifics from people who have tried it both ways and have an opinion or who have done it a certain way and have had lots of success.  I appreciate your responses, but I'm looking for a specific "I've done it this way and believe it's right based on...."

My question relates to Product Pages only.  I'm talking about best practices for ranking and CTR.  Which is best for which? Specifically, right now our main goal is to rank first, CTR second, since if we aren't ranking then no one will click.

Given the current industry best practices and changes to Google algorithms, should I be using "Product name...Brand Name" or something like "Product Name...Free Shipping (or similar)" in my ecommerce title tags?  Thanks!

I'm working on an eCommerce site and had a question about my meta descriptions.  I'm creating unique meta descriptions for each category and subcategory, but I'm thinking of adding the same ending to it.  For example: "Unique descriptions, blah blah blah. Free Overnight Shipping..".  So the "Free Overnight Shipping..." ending would be on all the categories.  It's an ongoing promo so I feel it's important to add and attract buyers, but don't want to screw up with duplicate content.  Any suggestions?  Thanks for your feedback!

I understand what you're saying but it's not the answer I'm looking for.  I have a history with strong rankings for product pages but am having a discussion with someone else who believes it should be worded differently.  I know that rankings and CTR don't always work hand-in-hand when it comes to title tags and changing them later could cause issues with ranking.  What I'm looking for is specifics from people who have tried it both ways and have an opinion or who have done it a certain way and have had lots of success.  I appreciate your responses, but I'm looking for a specific "I've done it this way and believe it's right based on...."