Changing the business name in citations and GMB
-
In Australia, some businesses are Pty Ltd (Proprietary Limited) hence, their business name ends with xxx Pty Ltd. How accurate do we have to be when building citations or updating citations that Pty Ltd is included in the business name? We've got clients who have left out Pty Ltd in their previously built citations and we're wondering if it's worth the time to actually update them to include Pty Ltd.
Also, does changing a business name affect its rankings? This is more than just "Pty Ltd", it's changing from XYZ to ABC. We've previously had to change a client's address on their GMB and this had a negative effect on the client's rankings. Will changing the business name have an adverse effect?
Thank you in advance for your advices!
-
Thanks heaps, Miriam, your advice is always appreciated!!
-
Thanks heaps for your response, Alick, and a good reference link!
-
Hi Gavo!
Alick300 has provided a good link for the 2nd part of your question. For the first part, we just had a good discussion on this right here: https://moz.com/community/q/local-search-can-i-use-a-shortened-company-name
Hope it helps, but if you have any further questions after reading that, please feel free to ask!
-
Hi Gavo,
Please check below thread in Google my business community regarding affect on ranking after changing business name.
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Whats the Factors that higher-level of GMB
Hello my name is kyo- in japan.
Local Listings | | yamayamax
I saw the information on the elements contributing to the high-level display of GMB.
The thing I wondered is the following items.
What does this mean? ・Physical Address in City of Search
→Is the searched area name entered in GMB? ・Consistency of Citations on the Primary Data Sources
→whats the" the Primary Data Sources"? ・Consistency of Citations on Tier 1 Citation Sources
→whats the"Tier 1"?A site that everyone knows? ・GMB Primary Category Matches a Broader Category of the Search Category (e.g. primary category=restaurant & search=pizza)
→In Japan, the size of the category is not set. Italian restaurants are only Italian restaurants. Should I set a restaurant instead of an Italian restaurant? ・Quantity of Inbound Links to Domain from Locally Relevant Domains
→Is this an LP inbound link?
What is the locally relevant domain? ・Quantity of Inbound Links to Domain from Industry-Relevant Domains
→Is this an LP inbound link?
What is the Industry-Relevant Domains? ・Quantity of Citations from Locally Relevant Domains
→What is the Industry-Relevant Domains? Prominence on Key Industry-Relevant Domains
→I do not know what this means. Quantity of Citations from Industry-Relevant Domains
→What is the Industry-Relevant Domains? Geographic (City/Neighborhood) Keyword Relevance of Domain Content
→I do not know what this means. Driving Directions to Business Clicks
→Driving Directions set? Enhancement/Completeness of Citations
→I do not know what this means. Proper Category Associations on Aggregators and Tier 1 Citation Sources
→whats the Aggregators and Tier 1 Citation Sources? Quantity of Inbound Links to GMB Landing Page URL from Locally Relevant Domains
→How is this measurement done? Overall Velocity of Reviews (Native + Third-Party)
→How is this measurement done? Proximity of Address to Centroid
→I do not know what this means.1 -
Local Search - can I use a shortened company name
Can I use a shortened version of our company name for local search or does it need to match the name registered at companies house exactly?
Local Listings | | paulfoz16090 -
Google My Business marker/pin - Do I have control over moving it?
I am working with a country club. We opened the Google my business account and Moz Local. i think the developer/builder of the Country Club planned on the address being in different place than it is today. Do I have control over moving that marker on this massive property. Or, is this done at the city/county level? The marker isn't quite near the building or the true entrance to the country club.
Local Listings | | Joseph.Lusso0 -
Different Phone Numbers in GMB/onsite
Hello All! I have an issue. I have a local business with multiple addresses, In order to start doing some conversion optimization I need to know where are the leads coming from, my assumption is that part of the leads come from phone calls directly from the google my business listing that appears in the local pack and some come from the website itself. Here's where the problem lays, I cannot understand how many calls come from each platform, Google My Business analytics provides a very high number that doesn't fit with my reports (i have a CRM that can track calls), the numbers are inflated in hundreds of %. The solution i thought of was implementing a different phone number in my website to track the leads, the problem is the NAP, which will be different. Another solution I thought of was implementing an additional phone number in Google My Business, and adding that additional phone number to the local landing page, displaying the new phone number as the main number on the page and leaving the old number in the schema markup. Does this solution seems fit? do you have another suggestion?
Local Listings | | OrendaLtd0 -
Should I use a vanity address when creating local citations?
My client is opening a new location of their business in the Dallas area and has listed the location on their website under Dallas, but their technical address is Farmers Branch. They have not started any citation building efforts, so I will be creating all citations from scratch. Should I create citations using the vanity address containing Dallas or list Farmers Branch as the city?
Local Listings | | CaddisInteractive0 -
Should I change my local listing Service type from Brick and Mortar to Service Area in Google? And will it affect my ranking in a negative manner?
Currently my company Big Boy Bail Bonds, Inc is ranking very well for the city it is located and, currently service type is brick and mortar. But my Company does not only service people at our location but we service the entire county of Los Angeles. And I wanted to know if you would advise me on weather I should change the service type from brick and morter to service area. and if doing that would effect me in a negative manner when it came to my ranking? Plz advice Thank you in advance.
Local Listings | | LittleDog1 -
2 Businesses + Same Address = Not a Problem?
Imagine someone who has 2 separate businesses with the same (home) address. Both are verified Google My Business G+ pages, each with its own separate website. Essentially the old business that is being de-emphasized is a guitar lesson teacher's studio. This G+ page is set as a storefront where people come to. The new business is similar, it is music lessons (private in-home instruction). This G+ page is set to have a service area - this goes along with their new business model. We all know that consistent NAP is essential BUT do you think these are competing against each other because they share an address even though the businesses are separate?
Local Listings | | Rich_Coffman0 -
How can I manually build local citations for a client?
Note: I am not interested in paying for services to build citations for me. I am managing building a client's citations. On many sites I am asked to create an account and verify my information. I have tried to create accounts using my client's email address and specified password so that they can manage their citations down the road should their NAP change. However, many sites require further verification such as security questions or a phone code. It isn't practical or effective to ask a client to confirm and verify all of these accounts. What is the most effective way to manually build local citations for a client? How can I get around the issue of email and phone verification?
Local Listings | | BlairKuhnen0