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I am considering developing a new site monetized with Adsense.
I am wondering if it's still worth bothering with AMP, it will take some work to get the functionality I have in mind working on these pages due to the inherent limitations.
Has anyone got any insights in terms of current and future benefits of AMP in terms of ranking benefits and Adsense earning potential?
One of my clients has come into the possession of a competitor's website.
They sat on it for a while (other things going on) and because the company ceased trading the GMB listing seems to have been removed by Google and the leads have dropped off since this loss.
The links are OK, so am considering 301 redirects, if the links still pass any value.
Linking Domains 98
Domain Authority 23
Spam Score 2 %
Are the links likely to still pass value?
Also in terms of updating the WHOIS info what's the best approach?
@miriamellis Hi Mirriam, thanks yes that makes perfect sense.
In terms of categories, we don't see an exact match I imagine that referencing the competitors that rank is a good way forwards (as you say as long as this makes sense).
A company I work for ranks well in the Local Pack under its primary service offering i.e. "primary service Bristol". And also under some other services it offers.
However, under other services that are offered, it doesn't show in the local pack despite ranking No 1 in the natural SERPS for the target phrase "example service Bristol".
We have pages covering all main services in the main site navigation bar.
Is this just the way it is or can something be done to resolve this?
Does the detail in the third-party citations have a significant impact?
What about the content of the reviews? I note that we are doing better under the services mentioned within the reviews.
Should I add additional categories and emulating those used by the competition under the search terms?
Or am I missing something else?
Just checked out https://moz.com/blog/gmb-multiple-businesses-same-address
From what I can see from the above as long as the business names are distinctly different it should be OK.
Or perhaps if the services are the same this won't be enough and we will have to maintain a single listing with just one of the brand names.
It's not 100% clear from the article.
Hi Chris,
Thanks, for your reply I was quite concerned about GMB, the addresses won't be different. Is there a way around this plenty of business (legitimately) do have the same address. My concern is that the services would overlap, both on the websites themselves but also categories in third party citations.
Also yes we did check and competitors are involved in similar practices. One does well with an EMD although we are not going down this route.
I think the use of a long domain name as you have suggested and an acronym is not the most sensible decision from a branding perspective. Acronyms seem to only work in very specific instances if you stop to think about it.Branding is an incredibly complex area, I would suggest that you really look into this. I would recommend books like Positioning: The Battle for Your Mind By Al Ries and Jack TroutI also think that as you presumably own the websites owned by both brands that you could do something that would work by redirecting them to a new site with a wholly different (Awesome) name that works for the user.Hope that helps.
One of my clients is set on setting up another website targeting some of the keywords/services on the main site.
One of the services they offer gets traffic from natural search and also Adwords but doesn't convert well for this service. For other services (which are often utilized at the same time by the customers) the site converts well.
My client feels that... "people are not converting on the main site because they click on the page and realise that we are a wider company. From this they probably work out that we don’t actually produce Green Widgets and we just buy them in. Therefore we will be more expensive than a company who does manufacture Green Widgets (although there are only a few in the country who actually make them)."
The new site "...will have more of a manufacturer and specialist feel. There will be a small mention of other services. People visiting will think we are specialists and that we make them, whereas at the moment they may feel that they are just being cross sold a product. We have also noticed that we are not being found earlier enough and we are contacted to do other work only to find that another company is providing the Green Widgets."
I did something similar back in the day, but here we ran a local website and a national website covering the same products. We tried hard not to duplicate the keywords we targeted minimising this as much as possible. I don't think we cared much about the local site as the national one went crazy busy.
In essence, my client wants to do the following:
Main Site...
Blue Widgets Bristol
Red Widgets Bristol
Green Widgets Bristol (This would be retained)
New Site...
The new site would focus on Green Widgets
In time the new site would include content for...
Green Widgets
Green Widgets Bristol (As per the main site)
Green Widgets Cardiff
It would also make mention of Blue Widgets and Red Widgets as possible addons.
The new site would be at the same address but have its own companies house registration, emails and phone numbers.
My feeling is that we should take an above-board, risk-free approach and remove the Green Widgets service from the main site to ensure it doesn't upset Google. In other words go out of our way to minimise targeting of similar/same keywords across the 2 sites.
My client strongly disagrees showing evidence of others using similar tactics (we have had the EMD debate as well).
I am also concerned about Google Places and how this might be viewed here.
Opinions please, also any idea of what if any action Google would take if we push forwards?
Competitors use "Interior designer" as primary category in Google My Business, they rank well in Google Places, across the phrases we target.
Currently we use the same category, but "Office refurbishment service" would seem to be more relevant to us.
Should we move to "Office refurbishment service" as the Primary category in Google My Business?
If we do move would we need to change our citations?
And for other keywords should we be influenced and copy the categories used by our competitors?
Why are there differences in the keyword volume data, is this a UK only issue?
Am I missing something?
Within Keyword Research;
suspended ceiling systems swindon (0-10)
Within Campaign Rankings:
suspended ceiling systems swindon (no data)
It's not just one instance either its across multiple keywords.
Hi Guy,
Does this help...
Although the canonical URL tag is generally thought of as a way to solve duplicate content problems, it can be extremely wise to use it on every (unique) page of a site to help prevent any query strings, session IDs, scraped versions, licensing deals or future developments to potentially create a secondary version and pull link juice or other metrics away from the original. We believe the canonical URL tag is a best practice to help prevent future problems, even if nothing is specifically duplicate/problematic today.
Source:http://pro.seomoz.org/tools/on-page-keyword-optimization/new
I think the use of a long domain name as you have suggested and an acronym is not the most sensible decision from a branding perspective. Acronyms seem to only work in very specific instances if you stop to think about it.Branding is an incredibly complex area, I would suggest that you really look into this. I would recommend books like Positioning: The Battle for Your Mind By Al Ries and Jack TroutI also think that as you presumably own the websites owned by both brands that you could do something that would work by redirecting them to a new site with a wholly different (Awesome) name that works for the user.Hope that helps.
I believe that one of my clients has poor copy on their site.
Convincing them seems to be impossible, have you any thoughts on how I can turn this around?
I've tried writing alternative text, but they believe their text is better. I'm not claiming to be the best copywriter in the World so maybe my skills fall too short to convince them.
I have suggested that they read The Copywriting Sourcebook by Andy Maslen. They tell me their copy follows this thinking, but I see little evidence of this.
I wonder if hiring a third party might be a good move. If so I will only have 1 shot at convincing them, so I need to hire someone who's fantastic.
Any thoughts?
Other than making the content fantatsic...
I would advise guest posting on relevant third party blogs see http://myblogguest.com/
and http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic-2012
Hiope this helps.
Justin
I have noticed some weird backlinks in Google Search console and Referals for Google Analytics.
For example a reddit page I have never commented on or been on has referred over 900 visitors. The page has no relevance to my site whatsoever, when I check the source code I cannot see the link, so perhaps its been removed.
Also seeing links in Google Search Console from sites that are just domain name for sale type pages, and sites/pages that don't seem to exist anymore, or which redirect to others. All of these links have disappeared as well, nothing in source code .
And numerous pages that used to link to 404's on my site, many domain name for sale type pages, another which makes my bitdefender plugin go crazy.
And seeing common referral patterns in Google Analytics, i.e. numerous /try.php pages on different domains that presumably used to link back but which now redirect to another site.
I cannot say there are thousands of these, but I guess they are causing more harm than good.
My instinct is to I go through all the links I can and disavow, the link types described above, but am I safe to do so? And is it a good idea or a waste of my time?
NB: I haven't built any of them.
Hmmm I'm not sure I would submit to all of these http://www.seomoz.org/directories
Some of them are OK but you need to make up your own mind IMHO.
Justin
Hi Jack,
I would go for Guest Blogging over article syindication sites take a look at http://myblogguest.com/.
Hope this helps.
Justin
I would say on every page after watching this:
http://moz.com/blog/panda-optimization-whiteboard-friday
and reading this:
http://themoralconcept.net/pandalist.html
Hope this helps.
Justin
We are targeting a bunch of services for our local business that works in and around their location. I'm concerned about over optimization and need some guidance on whether these points should be resolved.
The company is based in a city and works mostly in the city but also in the surrounding areas. Currently, the site has 6 services pages (accessible via main nav) targeting the same location i.e. “Made Up Service London”, “Imaginary Service London” (with URLs and H1 tags etc. in place containing this location). However this is soon going to become 9 services pages, I am concerned that the repetition of this one location is starting to look spammy, especially as its where the company is based.
Initially, I also wanted pages targeting the same services in other nearby areas. For example “Made Up Service Surrey”, “Imaginary Service Essex”. This has not happened as the info available has been too sporadic. I was going to add links to relevant case studies into these pages to beef up the content and add interest. To that end, we came up with case studies, but after a while, I noticed that these are also largely focused on the primary location. So out of 32 case studies, we have 19 focused on the primary location again with URL’s and H1 tags etc containing the location keyword. So in total, we have 25 pages optimized for the location (soon to be 28 and more if further case studies are added).
My initial feeling was that the inclusion of pages targeting services in other locations would legitimize what we have done with the main pages. But obviously we have not got these pages in place and I question whether we ever will.
What is my best course of action moving forward?