Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Trading As Business Name
-
Some businesses are set us with a company name but trade under another name (or numerous other names).
What's the best way to handle this when it comes to Knowledge Graph & Schema.org and what about NAP consistency?
Am assuming the only way to handle this is to do something like this:
Blue Widgets Ltd trading as Cars UK
Or is there a better way?
-
nice post
-
nice post, ty!
-
nice post reaaly nice good
-
If you are open to new ideas, you can create a unique and memorable design for your cryptocurrency, thanks to international blockchain web design agency. Creating web design for cryptocurrencies may require an individual approach, as each cryptocurrency is unique and has its own peculiarities. That's why you should turn to trained professionals who have been helping people make cryptocurrency designs for years. Uniqueness and a sensible approach to design are key aspects of success.
-
Yes, by the way, I have been using this amazing debt repayment calculator for a few months now and it is really an amazing tool! With this app, I will be able to work out the best plan to pay off my debts and I will feel like I am moving forward in my financial endeavors. This app has helped me realize how to allocate my finances effectively, and now my financial future looks more confident. I highly recommend everyone get more Info ! Good luck
-
Hi Justin,
So sorry you were unwell and I hope you're feeling better. I'm afraid I'm not quite understanding your follow-up regarding citations. Your initial question was about use of DBAs. If you have a second question, please share a few more details and I'm happy to keep chatting!
-
Hi Mirriam,
Sorry for the delay have been unwell, great answer as always.
The business generally works outside of their local area, but they currently have no central index listing and limited local presence.
It seems crazy not to build some of the basic citations to raise their profile online.
Justin
-
Hey There,
So, when a business is local, it's typical that we consider what Google wants first, because of their dominant role in local search.
What Google wants you to put on your listings is whatever name appears on your street signage, how you answer the phone, etc. So, if you are Cars UK on the sign above the door, you should be Cars UK on your Google listing. This then, would make sense as how you brand yourself in other areas, as well, such as in your schema, so that Google can associate your listing name with all other assets belonging to the business.
What I can't answer for you is questions related to legal requirements in your country. That would be something to discuss with a government official or business attorney.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google My Business -Choosing Multiple Categories
Hi friends, I'm trying to work out what would the practice be for a business who is operating in different categories in terms of displaying those categories in Google My Business account. We have a client who is supplying both catering and cleaning products (both categories are core). In this case, listing those two categories in GMB would be alright or should I expect a negative impact on results related to both categories as we have chosen multiple categories? Any advice would be appreciated greatly!
Local Listings | | bbop331 -
Google My Business for Municipalities?
I'm working with the City of Lakewood, WA, on an image campaign that overlaps a bit with some SEO goals. If you Google "Lakewood, WA", in the knowledge panel to the right of the search results is an image of building on fire. I'm not sure where this image comes from or why it has been selected as the image to represent the City of Lakewood but its been there for a while. If this was a small business, I would simply claim their Google My Business page and feed some good images into it. Problem solved. But Google doesn't offer an option to "Claim this City". LOL. Can you create a GMB page for a municipality? Does anyone know the right thing to do here to make this picture go away and give the city more control over its own image?
Local Listings | | TheKatzMeow2 -
Google My Business answers not appearing
We've been trying to use the GMB Q&A feature as a lot of customers seem to be engaging with the listing/asking relevant questions. However, sometimes we answer a question directly from the business listing account but it does not appear (no error message is shown when posting either). When we go to re-post the answer, the text is sometimes still visible in the answer box field. Any ideas what might be causing the issue?
Local Listings | | Wagada1 -
Improve Google Business ranking
While my client's websites have been ranking well in SERP for their keyterms I'm at a lost on what I can do to improve their Google business/map presence. I'm referring to their listing where the top three come up or when you search on Google Maps.
Local Listings | | FPK
https://gyazo.com/26ec78ed7f712157ec72492199545431 Ex 1. Several months ago my client was ranked #1 both for SERP and maps until they dropped to 2nd on maps. Now they're ranked 1st in search yet 2nd for local business rankings as you can see from the screenshot above. At one point my client's business did have more reviews than the 1st ranking business yet they still weren't 1st. Ex. 2. Client(s) is ranked 4th in search and doesn't show in the top 3 map listings for their search term. If you click on More places to view Google Maps they're listed all the way down as the 15th listing or worse can't even be found when searching by their main SEO key term . Of course they are found by searching for their business name so it's not like there is a problem with the listing. I make sure to: Completely fill out their Google Business profile(NAP, hours and add pictures) Have my client try to gain positive reviews Manage and respond to reviews(mainly the negative ones) Add map and Google business link to their website Can anyone offer any other insight on what else can be done to improve their local presence on maps that I might be missing?0 -
Another Business is Using My Client's Address
This morning my client contacted me that another business is using their address as their own! They received a Google verification postcard with pin number on it, but luckily had the foresight to not give it to the person when they called. After some research, we also found out that they are using our address on Facebook and LinkedIn as well. The kicker is: this business is another SEO firm! You would think they would know that using our address would cause NAP issues for their own business. Has anyone dealt with another business trying to hijack their address for local rankings? Any advice on steps to take to report this abuse would be appreciated. Since this person is obviously unscrupulous, we don't want to provoke them into taking any other negative action online that could affect our business.
Local Listings | | IlluminousGwen0 -
Google My Business for a Multi-Business Showroom
We are considering signing up for a multi-business showroom co-op concept in our area. Basically this space (1 address) has 10+ businesses that have their products represented at the location. There is one person working that passes along the leads to the individual companies when someone visits the showroom and shows interest in a product. I know at least 5 of the businesses are using this address for a Google My Business profile, and we would like to also. I am looking for some advice on best practices and strategy to ensure were not violating any of Google's policies. Here is a link to the showroom: http://www.brookfieldhomeandideacenter.com/
Local Listings | | JohnWeb120 -
How long until an address changes after verification on Google My Business?
Started working with a company recently that had a Google My Business with an old address. I went ahead and claimed it and verified it with the postcard, but it still shows the old address if search. How long will that be?
Local Listings | | EcommerceSite0 -
2 Businesses + Same Address = Not a Problem?
Imagine someone who has 2 separate businesses with the same (home) address. Both are verified Google My Business G+ pages, each with its own separate website. Essentially the old business that is being de-emphasized is a guitar lesson teacher's studio. This G+ page is set as a storefront where people come to. The new business is similar, it is music lessons (private in-home instruction). This G+ page is set to have a service area - this goes along with their new business model. We all know that consistent NAP is essential BUT do you think these are competing against each other because they share an address even though the businesses are separate?
Local Listings | | Rich_Coffman0