Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Trading As Business Name
-
Some businesses are set us with a company name but trade under another name (or numerous other names).
What's the best way to handle this when it comes to Knowledge Graph & Schema.org and what about NAP consistency?
Am assuming the only way to handle this is to do something like this:
Blue Widgets Ltd trading as Cars UK
Or is there a better way?
-
nice post
-
nice post, ty!
-
nice post reaaly nice good
-
If you are open to new ideas, you can create a unique and memorable design for your cryptocurrency, thanks to international blockchain web design agency. Creating web design for cryptocurrencies may require an individual approach, as each cryptocurrency is unique and has its own peculiarities. That's why you should turn to trained professionals who have been helping people make cryptocurrency designs for years. Uniqueness and a sensible approach to design are key aspects of success.
-
Yes, by the way, I have been using this amazing debt repayment calculator for a few months now and it is really an amazing tool! With this app, I will be able to work out the best plan to pay off my debts and I will feel like I am moving forward in my financial endeavors. This app has helped me realize how to allocate my finances effectively, and now my financial future looks more confident. I highly recommend everyone get more Info ! Good luck
-
Hi Justin,
So sorry you were unwell and I hope you're feeling better. I'm afraid I'm not quite understanding your follow-up regarding citations. Your initial question was about use of DBAs. If you have a second question, please share a few more details and I'm happy to keep chatting!
-
Hi Mirriam,
Sorry for the delay have been unwell, great answer as always.
The business generally works outside of their local area, but they currently have no central index listing and limited local presence.
It seems crazy not to build some of the basic citations to raise their profile online.
Justin
-
Hey There,
So, when a business is local, it's typical that we consider what Google wants first, because of their dominant role in local search.
What Google wants you to put on your listings is whatever name appears on your street signage, how you answer the phone, etc. So, if you are Cars UK on the sign above the door, you should be Cars UK on your Google listing. This then, would make sense as how you brand yourself in other areas, as well, such as in your schema, so that Google can associate your listing name with all other assets belonging to the business.
What I can't answer for you is questions related to legal requirements in your country. That would be something to discuss with a government official or business attorney.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Verifying Google My Business After An Address Change
Hello,
Local Listings | | Ben-R
We are trying to verify our Google My Business listing, however, the current unverified listing is using an old address we no longer have access to. The only option for verification is through the mail. We tried requesting an edit but it didn’t go through. Would the best option be to create a new one and try to have the old (unverified) listing removed? Any insight would be appreciated. Thank you in advance.
Best,0 -
How do I rank for a different business categories on google local?
Hello, How do I appear on the local listings for google in different categories or services that I offer? For instance, we're a physical therapy clinic by trade but we specialize in orthopedics, sports medicine, and lower back pain. Thus, how do I rank on google local for these types of services? Currently, we rank for physical therapy but we also miss out on a big part of our business by not ranking for these listings on local. Any help or suggestions would be greatly appreciated. Cheers, Scott
Local Listings | | scottgray06200 -
Disadvantages to Hiding Business Address on Google Places?
From a Local SEO standpoint, wouldn't hiding a business address on Google Places for Business create an SEO disadvantage in that I would expect in the local portion of the search results, there would be a bias to showing businesses that have not hidden their address as then you can place a pin on the map at the location? Or from a Local SEO standpoint does it not matter if you hide your address or not?
Local Listings | | Jazee1 -
For Google's Structured Data, should I change my listings from Product schema to Local Business schema?
I was reading Google's Structured Data spec, and I'm considering changing the schema of our listing pages from the Product schema to the Local Business schema. Is this a good idea? To give you a little more info, the pages that I'm classifying are listings for physical spaces that our website rents out for activities, such as meetings. Here's an example of a listing: https://www.peerspace.com/pages/listings/550ddcde2f352d0800fc186b Our goal is to add the proper schema.org tags to the page so that our spaces show up in local searches, such as "meeting space in San Francisco." The problem is that when we add location microdata (addressLocality, addressRegion, etc.) to our current "Product" schema, Google tells us that "Products" can't have a location. However, we aren't quite a "Local Business" either, since we don't publicly share our space's street addresses—only the space's neighborhood/city/state for privacy reasons. As a result, we get an error from Google's Structured Data Tool as a "Local Business" page because "streetAddress" is required for Local Businesses. Should we switch to the Local Business schema anyway, even though we get structured data errors for streetAddress? Or is it better not to include the location information in the microdata so that we don't have errors? Does Google penalize you for incomplete tags? Any input is appreciated!
Local Listings | | stuartstein0 -
Local SEO business name issue due to aggregator
So I work for a college and we have multiple locations. My tactic has been always to keep the name the same for all of them (no city name), and then change the address and phone number for each. But there is 1000s of college listings websites out there that aggregate college and school data from the same source: the US government. Now the way that they have most, if not all, multi-location colleges listed is: "college name-city name". I can see the value in that, but I guess I'm just wondering what to do since it obviously can't be changed. Should I revert all of our listings as "college name-city name" to match the 1000s of listings that have it that way? I've been under the impression that I should leave the city/town name out of the name, but I'm just wondering what you think best practices would be? Thanks
Local Listings | | TomBinga1125
Tom0 -
Local SEO: Special charakters in brand name?
Hey guys, we run a local gym in Germany located in Nuremberg called: "STUDIO N°1 - natürlich fit". Our domain is: www.studio-no1.de We are currently working on a new website since our current Website isn't really SEO optimized. Until then I would like to start optimizing some off-page attributes. As far as I know one of the main points in Local SEO is that your firm is registered at important directories. In our case we are already registred in most of the important german directories. The problem is that our oficicial company name has a special charakter included. This means that in some cases we have "N°1" and in some others "No1! Our Google Business name for example has "N°1", facbook not (no special charakter allowed). Germanys most important site for listings: Gelbeseiten, doesn't even allow special charakters in brand names.... On which name should I focus to get all the business listings to have identical NAP informations? Does it even matter? Schould I focus on "STUDIO No1 - natürlich fit" or "STUDIO N°1 - natürlich fit"? I hope you could understand my problem. Big Thanks Jonas
Local Listings | | Jo_Da0 -
Is there a purpose to the "google my business" description?
Hi there Can someone tell me if the description serves a purpose in the google my business profile since:
Local Listings | | coolhandluc
a) It is not displayed anywhere as far as i have seen (maps, 3 pack local results, knowledge graph, organic results)
b) It is no longer considered as a ranking factor since it was abused so much Thanks0 -
How to remove a former business location from Google Places?
I've received a strange response from Google Places on local listings for a home builder. Google's rep suggested that we not list the new home sales center (a model home) since at some point it will change from being a business listing to a residential listing. That is just wrong. It will be a place of business for the next 3 years and then will flip to being a private residence. These days it is uncommon, but not that rare to turn over ownership from public to private or vice versa (A residence becoming a law or other commercial establishment. Or a whole office building becoming condos.) The issue is, when it does happen, how do we get Google and others to recognize that a business is no longer a business location? I've had trouble bringing down the address of former former model home sales centers on Google Places much to the chagrin of the residents.
Local Listings | | BlairKuhnen0
