Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Trading As Business Name
-
Some businesses are set us with a company name but trade under another name (or numerous other names).
What's the best way to handle this when it comes to Knowledge Graph & Schema.org and what about NAP consistency?
Am assuming the only way to handle this is to do something like this:
Blue Widgets Ltd trading as Cars UK
Or is there a better way?
-
nice post
-
nice post, ty!
-
nice post reaaly nice good
-
If you are open to new ideas, you can create a unique and memorable design for your cryptocurrency, thanks to international blockchain web design agency. Creating web design for cryptocurrencies may require an individual approach, as each cryptocurrency is unique and has its own peculiarities. That's why you should turn to trained professionals who have been helping people make cryptocurrency designs for years. Uniqueness and a sensible approach to design are key aspects of success.
-
Yes, by the way, I have been using this amazing debt repayment calculator for a few months now and it is really an amazing tool! With this app, I will be able to work out the best plan to pay off my debts and I will feel like I am moving forward in my financial endeavors. This app has helped me realize how to allocate my finances effectively, and now my financial future looks more confident. I highly recommend everyone get more Info ! Good luck
-
Hi Justin,
So sorry you were unwell and I hope you're feeling better. I'm afraid I'm not quite understanding your follow-up regarding citations. Your initial question was about use of DBAs. If you have a second question, please share a few more details and I'm happy to keep chatting!
-
Hi Mirriam,
Sorry for the delay have been unwell, great answer as always.
The business generally works outside of their local area, but they currently have no central index listing and limited local presence.
It seems crazy not to build some of the basic citations to raise their profile online.
Justin
-
Hey There,
So, when a business is local, it's typical that we consider what Google wants first, because of their dominant role in local search.
What Google wants you to put on your listings is whatever name appears on your street signage, how you answer the phone, etc. So, if you are Cars UK on the sign above the door, you should be Cars UK on your Google listing. This then, would make sense as how you brand yourself in other areas, as well, such as in your schema, so that Google can associate your listing name with all other assets belonging to the business.
What I can't answer for you is questions related to legal requirements in your country. That would be something to discuss with a government official or business attorney.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing the business name in citations and GMB
In Australia, some businesses are Pty Ltd (Proprietary Limited) hence, their business name ends with xxx Pty Ltd. How accurate do we have to be when building citations or updating citations that Pty Ltd is included in the business name? We've got clients who have left out Pty Ltd in their previously built citations and we're wondering if it's worth the time to actually update them to include Pty Ltd. Also, does changing a business name affect its rankings? This is more than just "Pty Ltd", it's changing from XYZ to ABC. We've previously had to change a client's address on their GMB and this had a negative effect on the client's rankings. Will changing the business name have an adverse effect? Thank you in advance for your advices!
Local Listings | | Gavo1 -
Local Search - can I use a shortened company name
Can I use a shortened version of our company name for local search or does it need to match the name registered at companies house exactly?
Local Listings | | paulfoz16090 -
Disadvantages to Hiding Business Address on Google Places?
From a Local SEO standpoint, wouldn't hiding a business address on Google Places for Business create an SEO disadvantage in that I would expect in the local portion of the search results, there would be a bias to showing businesses that have not hidden their address as then you can place a pin on the map at the location? Or from a Local SEO standpoint does it not matter if you hide your address or not?
Local Listings | | Jazee1 -
"Duplicate" on Google Local - Attorney and Business Listing
For our law firm, we have a Google Local listing for the firm (Riddell Law LLC). Google also created a local listing for one of the attorneys (Riddell) (we didn't create it, but are in the process of verifying it). Both listings are at the same address. Moz Local says these are "duplicates" - is that true? Would Google penalize us for this? I am not sure how to fix it - both the individual attorney and the business are in fact at the same address. If anyone has any advice I would greatly appreciate it! Thank you!!
Local Listings | | bpurdue0 -
Google My Business for 2 Websites With the Same Location
Hi,
Local Listings | | alihus
My client has two separate websites with different business names but under one location and phone number. The websites are for two separate services that he offers.
My question is that if creating two Google+ for business pages for the two businesses bad for their SEO or local ranks?
And what about creating local listings for both?(This does not seem logical to me personally!!)
Thank you for the kind answers in advance.0 -
Is there a purpose to the "google my business" description?
Hi there Can someone tell me if the description serves a purpose in the google my business profile since:
Local Listings | | coolhandluc
a) It is not displayed anywhere as far as i have seen (maps, 3 pack local results, knowledge graph, organic results)
b) It is no longer considered as a ranking factor since it was abused so much Thanks0 -
Will changing my business location affect my ranking for localised searches in my original area?
I run a mobile outdoor personal training service in London, UK (i.e. no bricks and mortar gym). Or, rather, my business is in London (all my clients and the freelance trainers that work for me) but I'm personally due to move out to the county of Suffolk. As I work from a home office and my company's registered address is my home, that means I have to inform Companies House and various government agencies that the company has moved. Does this mean: a) I also must tell Google the company has moved, and; b) if I do will Google start to see my website as being for a Suffolk-based company? I really don't want this to happen: my clientele are mostly in London., I still want to market to Londoners. And if I want to expand the areas covered by my company, Suffolk is not high on my list. You'll excuse me if this is a simple question! Thanks for any help you could give
Local Listings | | fionadoggett0 -
Wrong Category Displaying Google Business Page?
Our firm keeps displaying "bankruptcy attorney" on google business page. Granted, we do that, as well as a variety of other services, but our primary category is "Personal Injury Attorney". I was told the categories are randomly selected, but I don't think that's true. Every time I've looked (or had other people look for us) on local, it displays as "bankruptcy attorney." What should I do? Is there a way to lock in the "Personal Injury Attorney" category, so it's the one that displays? Should I get rid of all the other categories except for "personal injury attorney?" Any other suggestion? Thanks, Ruben
Local Listings | | KempRugeLawGroup0