Hi Mirriam,

Sorry for the delay have been unwell, great answer as always.

The business generally works outside of their local area,  but they currently have no central index listing and limited local presence.

It seems crazy not to build some of the basic citations to raise their profile online.

Justin

Some businesses are set us with a company name but trade under another name (or numerous other names).

What's the best way to handle this when it comes to Knowledge Graph & Schema.org and what about NAP consistency?

Am assuming the only way to handle this is to do something like this:

Blue Widgets Ltd trading as Cars UK

Or is there a better way?

Working on a site with a slider on the homepage, I dislike them but owner wants to keep in place.

Currently, the slider has 4 slides with different images but the same text, so the slider has 4 slides with 4 identical H2 tags and accompanying text.

There is no H1 tag on the page at all.

It seems to me that a better solution would be to change the first slide to be H1 (with the target keyword) and rework the text in the other slides as H2 tags to appeal to the user.

This does mean that the H1 and H2 tags in the slider would be styled the same.

Is this a sensible approach?

Hi Joe,

So canonical tag if the pages have the same (or very similar) content.

The page for each location would have different content (adding as much value as possible to the user).

So it sounds like I'm on the right track.

Thanks for your help.

Justin

Thanks for the clarification.

Hi Joe,

Thanks for your answer,

Not sure I quite understand what you mean by "... or use canonicalization" I assume you're talking about the canonical tag but not sure where your suggesting I should/could apply it.

Justin

We are targeting a bunch of services for our local business that works in and around their location.  I'm concerned about over optimization and need some guidance on whether these points should be resolved.

The company is based in a city and works mostly in the city but also in the surrounding areas.  Currently, the site has 6 services pages (accessible via main nav) targeting the same location i.e. “Made Up Service London”, “Imaginary Service London” (with URLs and H1 tags etc. in place containing this location).  However this is soon going to become 9 services pages, I am concerned that the repetition of this one location is starting to look spammy, especially as its where the company is based.

Initially, I also wanted pages targeting the same services in other nearby areas.  For example “Made Up Service Surrey”, “Imaginary Service Essex”. This has not happened as the info available has been too sporadic.  I was going to add links to relevant case studies into these pages to beef up the content and add interest. To that end, we came up with case studies, but after a while, I noticed that these are also largely focused on the primary location.   So out of 32 case studies, we have 19 focused on the primary location again with URL’s and H1 tags etc containing the location keyword.  So in total, we have 25 pages optimized for the location (soon to be 28 and more if further case studies are added).

My initial feeling was that the inclusion of pages targeting services in other locations would legitimize what we have done with the main pages.  But obviously we have not got these pages in place and I question whether we ever will.

What is my best course of action moving forward?

Thanks, Miriam will take a look.

Justin

Helping a friend with some keyword research, their business is based in Wales.

I am not a Welsh speaker, whats the best way to do Keyword Research?