First let me say I want to improve the text of the site I am working on focusing on the site visitor in the first instance.
I run the "On-Page Keyword Optimization"
The page fails on "Avoid Keyword Stuffing in Document... ...Occurrences of Keyword 48" well over the limit of 15.
The occurrence include those in the site navigation and strapline, but it was my understanding that Google was aware of nav areas/areas common to most other pages on the site and that keywords in these areas weren't viewed as being part of the page content.
The keyword is the main keyword for the company, and the page is the home page i.e. "acme widgets" the others are "acme widgets for the home"... well you get the idea:
The page breaks down as follows:
- 5 instances in primary nav
- 1 instance strapline
- 3 instances secondary nav
- Remainder in page body
I am told by the tool to reduce to 15 instances, so should I?
- Have 9 instances in the nav and other areas and 6 or so on the page
- Have 9 instances in the nav and other areas and 15 or so on the page