Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Link Building
    4. Should I build internal links to my homepage?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Should I build internal links to my homepage?

    Link Building
    2
    2
    533
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • linklander
      linklander last edited by

      Ive done a lot of internal linking before but its always been for other inner pages but now I need to do it for a websites homepage but this got me thinking if its even worth doing and should I be doing it at all? For the first question I was thinking that surely the homepage has more authority than any of my inner pages so how would internal links from inner pages help and for the second question Ive read a few posts like this Kissmetrics one here where it says you shouldnt do it.

      There are two types of links you should avoid using in your content:

      Homepage. Most sites have too many links to the homepage as it is. You would rather strengthen internal pages to boost the overall SEO of your site, rather than simply point more links at the homepage.

      https://blog.kissmetrics.com/commandments-of-internal-linking/

      thoughts?

      1 Reply Last reply Reply Quote 0
      • Igor.Go
        Igor.Go last edited by

        Well, yeah, you should avoid linking to your homepage from content. But there should be at least one link to your homepage on every page. In the header. Header + Footer also works.

        1 Reply Last reply Reply Quote 0
        • 1 / 1
        • First post
          Last post

        Got a burning SEO question?

        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


        Start my free trial


        Browse Questions

        Explore more categories

        • Moz Tools

          Chat with the community about the Moz tools.

        • SEO Tactics

          Discuss the SEO process with fellow marketers

        • Community

          Discuss industry events, jobs, and news!

        • Digital Marketing

          Chat about tactics outside of SEO

        • Research & Trends

          Dive into research and trends in the search industry.

        • Support

          Connect on product support and feature requests.

        • See all categories

        Related Questions

        • Tv2.ro

          link building

          link building

          https://www.youtube.com/redirect?q=https%3A%2F%2Fantena24.ro%2F
          https://m.youtube.com/redirect?q=https%3A%2F%2Fantena24.ro%2F
          https://t.me/iv?url=https%3A%2F%2Fantena24.ro
          https://cr.naver.com/redirect-notification?u=https%3A%2F%2Fantena24.ro
          https://panchodeaonori.sakura.ne.jp/feed/aonori/feed2js.php?src=https%3A%2F%2Fantena24.ro
          https://tvtropes.org/pmwiki/no_outbounds.php?o=https%3A%2F%2Fantena24.ro
          https://optimize.viglink.com/page/pmv?url=https%3A%2F%2Fantena24.ro
          https://hobby.idnes.cz/peruanske-palive-papricky-rocoto-dlz-/redir.aspx?url=https%3A%2F%2Fantena24.ro
          https://redirects.tradedoubler.com/utm/td_redirect.php?td_keep_old_utm_value=1&url=https%3A%2F%2Fantena24.ro
          https://www.kaskus.co.id/redirect?url=https%3A%2F%2Fantena24.ro
          https://salesevents.madison.com/go.php?article_id=108164&dealer_id=60&ga_id&promo_id=25&source=promotion&url=https%3A%2F%2Fantena24.ro
          https://bbs.pku.edu.cn/v2/jump-to.php?url=https%3A%2F%2Fantena24.ro%2F
          https://feeds.hanselman.com/~/t/0/0/scotthanselman/~/https:/antena24.ro
          https://guru.sanook.com/?URL=https%3A%2F%2Fantena24.ro%2F
          https://keyscan.cn.edu/AuroraWeb/Account/SwitchView?returnUrl=https%3A%2F%2Fantena24.ro
          https://bukkit.org/proxy.php?link=https%3A%2F%2Fantena24.ro
          https://nou-rau.uem.br/nou-rau/zeus/auth.php?back=https%3A%2F%2Fantena24.ro%2F&go=x&code=x&unit=x
          https://redirect.camfrog.com/redirect/?url=https%3A%2F%2Fantena24.ro
          https://auth.she.com/logout/?callback=https%3A%2F%2Fantena24.ro&client_id=8
          https://bugcrowd.com/external_redirect?site=https%3A%2F%2Fantena24.ro
          https://wikimapia.org/external_link?url=https%3A%2F%2Fantena24.ro
          https://www.earth-policy.org/?URL=https://antena24.ro
          https://m.ok.ru/dk?st.cmd=outLinkWarning&st.rfn=https%3A%2F%2Fantena24.ro%2F
          https://m.ok.ru/dk?st.cmd=outLinkWarning&st.rfn=https%3A%2F%2Fantena24.ro
          https://wfc2.wiredforchange.com/dia/track.jsp?v=2&c=hdorrh%2BHcDlQ%2BzUEnZU5qlfKZ1Cl53X6&url=https%3A%2F%2Fantena24.ro%2F
          https://www.fuzokubk.com/cgi-bin/LinkO.cgi?u=antena24.ro
          https://ipv4.google.com/url?q=https%3A%2F%2Fantena24.ro
          https://ditu.google.com/url?q=https%3A%2F%2Fantena24.ro%2F
          https://www.google.com/url?sa=t&url=https%3A%2F%2Fantena24.ro
          https://m.verywed.com/redirect.php?url=https://antena24.ro/
          https://www.projekt-office.ch/?URL=https://antena24.ro
          https://mobile.myprice74.ru/redirect.php?url=antena24.ro
          https://www.libenar.it/?URL=https://antena24.ro/
          https://feeds.osce.org/~/t/0/0/osceofficetajikistan/~/https:/antena24.ro
          https://feeds.gty.org/~/t/0/0/gtyblog/~/https:/antena24.ro
          https://feeds.marinsoftware.com/~/t/0/0/marininsights/~/https:/antena24.ro
          https://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=60610D15439B4103A0BF4E1051EDCF8B&url=https%3A%2F%2Fantena24.ro%2F&c=12807976268214810202&mkt=en-us
          https://maps.google.bj/url?q=https%3A%2F%2Fantena24.ro%2F
          https://www.google.bj/url?q=https%3A%2F%2Fantena24.ro%2F
          https://www.htcdev.com/?URL=antena24.ro
          https://maps.google.mu/url?q=https%3A%2F%2Fantena24.ro%2F
          https://mitsui-shopping-park.com/lalaport/ebina/redirect.html?url=https%3A%2F%2Fantena24.ro%2F
          https://images.google.co.uk/url?sa=t&url=https%3A%2F%2Fantena24.ro%2F
          https://maps.google.co.uk/url?sa=t&url=https%3A%2F%2Fantena24.ro%2F
          https://google.co.uk/url?sa=t&url=https%3A%2F%2Fantena24.ro%2F
          https://results.dogpile.com/search/web?q=antena24.ro
          https://www.ask.com/web?q=antena24.ro
          https://search.aol.com/aol/search?s_chn=prt_bon&q=antena24.ro
          https://duckduckgo.com/?q=antena24.ro&ia=web
          https://www.bing.com/search?q=antena24.ro
          https://search.yahoo.com/search?p=antena24.ro
          https://search.yahoo.co.jp/search?p=antena24.ro

          Link Building | | Tv2.ro
          1
        • Caffeine_Marketing

          When conducting a link building strategy does it matter the country the link is from?

          We are a UK business and if we have links mostly from US based blogs and websites does this penalise us.  The links are from relevant websites and topics.  Should we be focusing on .co.uk sites

          Link Building | | Caffeine_Marketing
          1
        • CostumeD

          The Benefit of Internal Backwards Links in Product Descriptions

          We want to work out if it is beneficial to use links pointing back to categories (higher up in the structure) on our website product pages. For example, our Aria Dress by Jadore is found through the path: Home > Bridesmaid > Full Length Bridesmaids Dresses > Aria Dress In the product description for the Aria Dress, is it beneficial to include internal links pointing back to higher branches in the website structure .e.g. the Full Length Bridesmaids Dresses category page, the Bridesmaid category page, as well as linking back to the 'Jadore' page? Will doing this for every dress (linking back to category page), improve the SEO of these category pages? How many internal links is too many to include on any given product description? Is it more important to ensure a direct link to every single webpage so that they can be reached by Google, or to include links in both directions .i.e. from Home > Product Category > Product, as well as from Product > Product Category? Thank you.

          Link Building | | CostumeD
          0
        • RBenedict

          Link building with PDFs

          I created a manual for a popular piece of equipment and placed it, as a PDF-file, on my website. The PDF contains a clickable link to the root domain of my website. Other websites have downloaded the PDF and put it on their own website, hosting it themselves. Since Google indexes PDFs, does the link in the PDF count as a regular 'link' from an external website, and does it have comparable value? Can't find any thoughts or studies about this anywhere.

          Link Building | | RBenedict
          0
        • smartcow

          Link building too quickly

          Hi all, I have recently started trialing to outsource some SEO to a 3rd party, who obviously promissed white hat techniques and manual links etc.. All has gone well for the first month. But on speeking to another expert they point out that the search engines will spot inconcistencies in link building and penalise me. I know there will not be a know ammount but as we stand at the moment, what is the current feeling of too fast. Links built for me in one month were 100 directory submissions 80 bookmarks 16 search engine submissions 15 Article submissions 46 forum links 10 local classified searches Is this too fast? , If to do I stop and create more inconsistency or continue at a similar rate. Of course quality of link will be an issue, but how much. Many thanks from SEO jnr

          Link Building | | smartcow
          0
        • monster99

          Cool interactive games to teach link building

          Hey looking to find some cool games to teach link building when doing a presentation to people who are new to link building and to make it fun. Any ideas?

          Link Building | | monster99
          1
        • CapitolShine

          How do I build links for an Auto Detailing Company?

          How do I go about building links for my website www.capitolshine.com Are there places I don't want to have my links? How do I know? How do I reciprocate? Where would I put a link on my website without looking like I'm just selling out to anybody who asks? And how do I actually put the links on my site? Do I need a separate page?

          Link Building | | CapitolShine
          0
        • larahill

          I remember hearing in one of the link building webinars that if you hold a patent then you could get a link from that somehow.

          Any examples or suggestions as to how this is done?

          Link Building | | larahill
          1

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy

        Looks like your connection to Moz was lost, please wait while we try to reconnect.