White H1 Tag Hurting SEO?

[AliMac26]

Hi,

We're having an issue with a client not wanting the H1 tag to display on their site and using an image of their logo instead. We made the H1 tag white (did not deliberately hide with CSS) and i just read an article where this is considered black hat SEO.

https://www.websitemagazine.com/blog/16-faqs-of-seo

The only reason we want to hide it is because it looks redundant appearing there along with the brand name logo. Does anyone have any suggestions? Would putting the brand logo image inside of an H1 tag be ok?

Thanks for the help

[AliMac26]

There is also brand copy beneath the brand logo introducing the brand on each page. Does anyone have an opinion on wrapping the H1 around the brand name beginning the paragraph?

i.e.

Brand Name

produces such and such products for such and such industry.... and so on

[iugac]

I agree with Thomas. But if you are already using an image you can integrate it with an H1 tag and an "alt" markup. Something like

. Google will consider the alt title. Hope this helps!

[BlueprintMarketing]

If the background of the site is white and you made the H1 White you are doing something black hat rather your intentions are good or not in the eyes of Google.

I'm not saying you're trying to do something wrong if the client does not want to use the H1 tag what are they using for a title? You can still combine the two if you must is much better than making it essentially clear text which is what Google will think the white text is if the background is white.

you have to tell your client the H1 tag is extremely important and they need to introduce the page with the H1 tag displayed to the end-user.

Respectfully,

Thomas