Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I target two pages for the same keyword, but two different intents?
-
When people type in a certain keywords in my industry space (animated video), they usually have one of two intents: some want to see videos (for inspiration or entertainment or whatever) and some want to hire a company.
We have pages that meet each intent. Some "Best of..." blog posts for the crowd that want to see videos (that might be top-of-the-funnel prospects, potentially) and a landing page for the buying-intent people.
I'm seeing each ranking page as essentially two, kept in proper balance to meet search intent by click-throughs. So I'm betting that my landing page won't cannibalize the "best of..." page. Is that the right way to see it, or not?
-
It might be more than double. Just to give you an example of one of my keywords, "Whiteboard animation"
Some are searching for it to learn how to actually make a whiteboard animation. Some are searching for it because they want to hire a company to make whiteboard animation. Some are searching for it because they want to see whiteboard animation videos, either for the sake of entertainment or to get inspiration to make a video of their own. Really, there could be many intents.
I will certainly make sure that one page is linked to the other, thanks.
-
I can't think about a query which intent will be double. Can you provide any example?
In my opinion you will surely have a common part of the query, which you can still optimize for but then you need to add the second part which is the one that identifies the page. In this case, considering that the intent is very closely related you want to ensure that the two pages are linked one to the other above the fold. You want to ensure to provide a link to your sales pages from the more informative one. That's useful and very much a must
Anyway if the two queries are really 100% matching, then you should try to merge the two pages by integrating the informative part with the commercial one.
Sorry to not be able to be more specific but I can't find a good example of queries that could face this issue.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Are links from staff profile pages no longer good for SEO?
Hey there, We run a small site that lists lawyers and we have an opportunity to ask the lawyers to display a 'badge' on their own website's staff page, linked back to the page on our site that they are listed on. Initially I thought this would be good link building (i.e. the lawyer's own staff/profile pages on their website linking to our site where they are listed = a highly relevant link). I was less concerned about the authority of the law firm's sites, though these will range from sometimes low-ish to medium. I just assumed that Google would see the value in the lawyer wanting to link to our site where they are listed. However, our SEO has said that these days Google doesn't give much/any value to these types of links from individual staff pages. His advice was to try and get the badge added to one of their service pages (or their About page) which will be unlikely as the badge is person-specific. I thought I'd ask if this was everyone else's experience regarding Google not valuing links from individual staff pages? Thanks for you help 🙂
Link Building | | Andy-H0 -
Backlinks from different TLD's impact
Hi MOZ'ers, I'm wondering what the impact of different TLD backlinks is for same language pages. For example: we're on a website that has a German national TLD .de. We're earning backlinks and they are coming from .de as well as .ch (Switzerland) or .at (Austria) pages. What would be more desirable, and how big would you consider the difference? Looking forward to hearing your responses 🙂 Justen
Link Building | | Justen_H0 -
Should my backlinks point to my home page or to internal article pages?
Hi, I run a fitness blog and I get the majority of my backlinks through guest posts that I write on high quality sites. Sometimes they allow me to put a backlink within the article, and I'll link it to a relevant article of mine. However, in the "author bio" section my backlink anchor text is usually just my brand name. I was wondering if this backlink should point towards my home page or is it more beneficial to point it towards an important article of mine? Thanks
Link Building | | jeremyethier0 -
Redirects affect on page and domain authority
Hi - excuse me if this is stupid question but I'm rather new to this. Currently the PA for the home page is 16 and the DA 28 and I have some concerns that my efforts are being diluted. When I use OSE on www.sassandgrace.co.uk I get different link results to sassandgrace.co.uk but there is a redirect in place to sassandgrace.co.uk and cannot run a crawl report, for example, on www.sassandgrace.co.uk. The PA and DA are identical for each but the number of links different With a smallish number of links pointing to each but with a redirect in place, am I losing some of the effect or is having the redirect in place giving me all the credit for links to both addresses? Thanks
Link Building | | Sassandgrace0 -
Different number of backlinks (Search console - Majestic)
Hi there, I saw a notable difference between the number of backlinks from ref domains to my website in search console and majestic. I basically have two questions: why such a difference? And which tool gives me the most accurate number between these two? Thank you!
Link Building | | skrauss0 -
How to find keyword related questions to answer?
Is there any search operator to find keyword relevant questions on yahoo answers and on other websites? So that I can answer those and put my website link.
Link Building | | Green.landon0 -
Will Google penalize for backlinks on non-indexed pages?
Have a client who has a bunch of links from spammy sites that aren't even indexed by Google. Will Google penalize (i.e. Penguin) for backlinks from spammy sites that aren't indexed? I'm guessing "Yes, Google still crawls non-indexed sites and may penalize the sites linked to from the banned site." Anyone have any data or experience with this? Anyone have a non-indexed or banned site? Does Google still crawl it?
Link Building | | AdamThompson0 -
Finding pages with a high Page Authority
Hi, Whats the quickest way to find pages with a high authority using SEOMoz? Cheers Mik
Link Building | | increation0