Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is SEO best practice to implement a site logo as an SVG?
-
What is SEO best practice to implement a site logo as an SVG?
Since it is possible to implement a description for SVGs it seems that it would be possible to use that for the site name.<desc>sitename</desc>
{{ STUFF }}There is also a title tag for SVGs. I’ve read in a thread from 2015 that sometimes it gets confused with the title tag in the header (at least by Moz crawler) which might cause trouble. What is state of the art here? Any experiences and/or case studies with using either method?
<title>sitename</title>
{{ STUFF }}However, to me it seems either way that best practice in terms of search engines being able to crawl is to load the SVG and implement a proper alt tag:
What is your opinion about this? Thanks in advance.
-
As you can see Yoast SEO just follow the official information and guides
-
I think the point that Roman is making is that it doesn't make any difference what you use for your logo from Google perspective.
You just need to make sure that it works across the different types of browser.
As far as I know, Google doesn't really interpret images as such at the moment.
-
This what Google say about it
"Today, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as your logo in Google search results.
Using schema.org Organization markup, you can indicate to our algorithms the location of your preferred logo. For example, a business whose homepage is www.example.com can add the following markup using visible on-page elements on their homepage:
Update 21 October 2014: You can also use any other supported syntax such as this JSON-LD code:
This example indicates to Google that this image is designated as the organization’s logo image for the homepage also included in the markup, and, where possible, may be used in Google search results. Markup like this is a strong signal to our algorithms to show this image in preference over others, for example when we show Knowledge Graph on the right hand side based on users’ queries."
Source
Using schema.org markup for organization logos
-
Roman,
Yoast is an SEO guidance plugin for WordPress. This is only good info if the op has a WordPress website!
Thanks,
Don Silvernail
-
As I understand Google doesn't care if your logo is in SVG, JPG or PNG. If you want to mark up your logo the best way to do it is using Schemas.
In fact "Yoast SEO" the most popular SEO plugins for WordPress use this solution.
Wordpress > Dashboard > Company info
you set the info on your website, upload your logo and then you will notice that the plugins have created json code with your company or website info.Schema.org Markup
Google recently introduced Schema.org markup for logos, which is semantic markup that helps search engines to clearly discover which website image should be considered the official logo. Example:[![Acme LLP Patent Lawyers, Chicago, IL](https://www.example.com/acme-patent- lawyers.gif)](http://www.example.com/ "Acme Patent Lawyers, Chicago")
Google Official Guide
Using schema.org markup for organization logosIN SUMMARY
Forget the file format and focus on how you mark up the information on your website. If you don't have WordPress there is a lot of options to create schemas.Introduction to Structured Data just need a code editor or you can use some
Schema Markup Generator this is the Google Official Tool to validate your SchemasIF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER
-
As Donald said you don't want your logo as the title.
ALT text is used to describe an image, the impact on SEO is very small these days.
I would say keep the good HTML programming and editorial practices such as start your page with a header, adding titles were appropriate and elaborate with text, pictures and videos. Make sure you describe the pictures and videos with text, including the text around the element and within the ALT the text.
In this day and age, you need to optimize the user experience, not the search engine.
-
Hi Twisme,
You do not want google to think of your image title as a site title. It is not documented how google treats svgs and their properties. my recommendation would be to use the old fashion way <img src="file.svg" alt="youralttaghere">
Thanks,
Don Silvernail
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's the best way for users to upload their images to my wordpress site to promote UGC
I have looked at lots of different plugins and wanted a recommendation for an easy way for patients of ours to upload pictures of them out partying and having fun and looking beautiful so future users can see the final results instead of sometimes gory or difficult to understand before and after images. I'd like to give them the opportunity to write captions (like facebook or insta posts and would offer them incentives to do so. I don't want it to be too complicated for them or have too many steps or barriers but I do want it to look nice and slick and modern. Also do you think this would have a positive impact on SEO? I was also thinking of a Q&A app where dentists could get Q&A emails and respond - i've been doing AMA sessions and they've been really successful and I would like to bring it into out site and make it native. Thanks in advance 🙂
Technical SEO | | Smileworks_Liverpool1 -
Best practices for types of pages not to index
Trying to better understand best practices for when and when not use a content="noindex". Are there certain types of pages that we shouldn't want Google to index? Contact form pages, privacy policy pages, internal search pages, archive pages (using wordpress). Any thoughts would be appreciated.
Technical SEO | | RichHamilton_qcs0 -
Is it good practice to still pay for Best of the Web Directory (BOTW) and other similar one's you have to pay for?
I know that paid for links are hit by Google, but in the past these directories were okay. What about now? Thank you.
Technical SEO | | RoxBrock0 -
Seo For Forum Sites
I have forum site.I've opened it 2 months ago.But there is a problem.Therefore my content is unique , my site's keyword ranking constantly changing..Sometimes my site's ranking drops from first 500.After came to 70s. I didn't make any off page seo to my site.What is the problem ?
Technical SEO | | tutarmi0 -
Staging site and "live" site have both been indexed by Google
While creating a site we forgot to password protect the staging site while it was being built. Now that the site has been moved to the new domain, it has come to my attention that both the staging site (site.staging.com) and the "live" site (site.com) are both being indexed. What is the best way to solve this problem? I was thinking about adding a 301 redirect from the staging site to the live site via HTACCESS. Any recommendations?
Technical SEO | | melen0 -
Can hotlinking images from multiple sites be bad for SEO?
Hi, There's a very similar question already being discussed here, but it deals with hotlinking from a single site that is owned by the same person. I'm interested whether hotlinking images from multiple sites can be bad for SEO. The issue is that one of our bloggers has been hotlinking all the images he uses, sometimes there are 3 or 4 images per blog from different domains. We know that hotlinking is frowned upon, but can it affect us in the SERPs? Thanks, James
Technical SEO | | OptiBacUK0 -
Delete old site but redirect domain to a new domain and site
I just have a quick query and I have a feeling about what the answer is so just wanted to see what you guys thought... Basically I am working on a client site. This client has a few other websites that are divisions of their company. However these divisions/websites are no longer used. They are wanting to delete the websites but redirect the domains to their name main website. They believe this will pass on SEO benefits as these old division sites are old and have a good PR and history. I'm unsure for DEFINITE, which way is correct?
Technical SEO | | Weerdboil0 -
What are the pros and cons of moving one site onto a subdomain of another site?
Two sites. One has weaker sales. What would the benefits and problems for SEO of moving the weak site from its own domain to a subdomain of the stronger site?
Technical SEO | | GriffinHansen0