Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. What is SEO best practice to implement a site logo as an SVG?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    What is SEO best practice to implement a site logo as an SVG?

    Technical SEO
    4
    8
    7693
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • twisme
      twisme Subscriber last edited by

      What is SEO best practice to implement a site logo as an SVG?
      Since it is possible to implement a description for SVGs it seems that it would be possible to use that for the site name.

      <desc>sitename</desc>
          {{ STUFF }}

      There is also a title tag for SVGs. I’ve read in a thread from 2015 that sometimes it gets confused with the title tag in the header (at least by Moz crawler) which might cause trouble. What is state of the art here? Any experiences and/or case studies with using either method?

      <title>sitename</title>
          {{ STUFF }}

      However, to me it seems either way that best practice in terms of search engines being able to crawl is to load the SVG and implement a proper alt tag:

      What is your opinion about this? Thanks in advance.

      1 Reply Last reply Reply Quote 1
      • Roman-Delcarmen
        Roman-Delcarmen @Roman-Delcarmen last edited by

        As you can see Yoast SEO just follow the official information and guides

        1 Reply Last reply Reply Quote 1
        • seoman10
          seoman10 last edited by

          I think the point that Roman is making is that it doesn't make any difference what you use for your logo from Google perspective.

          You just need to make sure that it works across the different types of browser.

          As far as I know, Google doesn't really interpret images as such at the moment.

          1 Reply Last reply Reply Quote 1
          • Roman-Delcarmen
            Roman-Delcarmen @donsilvernail last edited by

            This what Google say about it

            "Today, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as your logo in Google search results.

            Using schema.org Organization markup, you can indicate to our algorithms the location of your preferred logo. For example, a business whose homepage is www.example.com can add the following markup using visible on-page elements on their homepage:

            Home

            Update 21 October 2014: You can also use any other supported syntax such as this JSON-LD code:

            This example indicates to Google that this image is designated as the organization’s logo image for the homepage also included in the markup, and, where possible, may be used in Google search results. Markup like this is a strong signal to our algorithms to show this image in preference over others, for example when we show Knowledge Graph on the right hand side based on users’ queries."

            Source

            Using schema.org markup for organization logos

            Roman-Delcarmen 1 Reply Last reply Reply Quote 2
            • donsilvernail
              donsilvernail @Roman-Delcarmen last edited by

              Roman,

              Yoast is an SEO guidance plugin for WordPress. This is only good info if the op has a WordPress website!

              Thanks,

              Don Silvernail

              Roman-Delcarmen 1 Reply Last reply Reply Quote 0
              • Roman-Delcarmen
                Roman-Delcarmen last edited by

                As I understand Google doesn't care if your logo is in SVG, JPG or PNG. If you want to mark up your logo the best way to do it is using Schemas.

                In fact "Yoast SEO" the most popular SEO plugins for WordPress use this solution.

                Wordpress > Dashboard > Company info
                you set the info on your website, upload your logo and then you will notice that the plugins have created json code with your company or website info.

                Schema.org Markup
                Google recently introduced Schema.org markup for logos, which is semantic markup that helps search engines to clearly discover which website image should be considered the official logo. Example:

                
                 [![Acme LLP Patent Lawyers, Chicago, IL](https://www.example.com/acme-patent-
                lawyers.gif)](http://www.example.com/ "Acme Patent 
                Lawyers, Chicago")
                
                

                Google Official Guide
                Using schema.org markup for organization logos

                IN SUMMARY
                Forget the file format and focus on how you mark up the information on your website. If you don't have WordPress there is a lot of options to create schemas.

                Introduction to Structured Data just need a code editor or you can use some
                Schema Markup Generator this is the Google Official Tool to validate your Schemas

                IF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER 🙂

                donsilvernail 1 Reply Last reply Reply Quote 4
                • seoman10
                  seoman10 last edited by

                  As Donald said you don't want your logo as the title.

                  ALT text is used to describe an image, the impact on SEO is very small these days.

                  I would say keep the good HTML programming and editorial practices such as start your page with a header, adding titles were appropriate and elaborate with text, pictures and videos. Make sure you describe the pictures and videos with text, including the text around the element and within the ALT the text.

                  In this day and age, you need to optimize the user experience, not the search engine.

                  1 Reply Last reply Reply Quote 0
                  • donsilvernail
                    donsilvernail last edited by

                    Hi Twisme,

                    You do not want google to think of your image title as a site title. It is not documented how google treats svgs and their properties. my recommendation would be to use the old fashion way <img src="file.svg" alt="youralttaghere">

                    Thanks,

                    Don Silvernail

                    1 Reply Last reply Reply Quote 2
                    • 1 / 1
                    • First post
                      Last post

                    Got a burning SEO question?

                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                    Start my free trial


                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • I.AM.Strategist

                      Best Practice for www and non www

                      How is the best way to handle all the different variations of a website in terms of www | non www | http | https? In Google Search Console, I have all 4 versions and I have selected a preference. In Open Site Explorer I can see that the www and non www versions are treated differently with one group of links pointing to each version of the same page. This gives a different PA score. eg. http://mydomain.com DA 25 PA 35 http://www.mydomain.com DA 19 PA 21 Each version of the home page having it's only set of links and scores. Should I try and "consolidate" all the scores into one page? Should I set up redirects to my preferred version of the website? Thanks in advance

                      Technical SEO | | I.AM.Strategist
                      0
                    • allstatetransmission

                      Removing images from site and Image Sitemap SEO advice

                      Hello again, I have received an update request where they want me to remove images from this site (as of now its a bunch of thumbnails) current page design: http://1stimpressions.com/portfolio/car-wraps/ and turn it into a new design which utilized a slider (such as this): http://1stimpressions.com/portfolio/ They don't want the thumbnails on the page anymore. My question is since my site has a image sitemap that has been indexed will removing all the images hurt my SEO greatly? What would the recommended steps to take to reduce any SEO damage be, if so? Thank you again for your help, always great and very helpful feedback! 🙂 cheers!

                      Technical SEO | | allstatetransmission
                      0
                    • Natitude

                      Best Practice on 301 Redirect - Images

                      We have two sites that sell the same products. We have decided to retire one of the sites as we'd like to focus on one property. I know best practice is to redirect apples to apples, which in our case is easily done since the sites sold the same thing. www.SiteABC.com/ProductA can be redirected to www.SiteXYZ.com/ProductA. My question is how far does that thinking go regarding images? Each product has a main product page, of course, and then up to 6 images in some cases. Is it necessary to redirect www.SiteABC.com/ProductA-Image1.jpg to www.SiteXYZ.com/ProductA-Image1.jpg? Or can they all be redirected to just the product page?

                      Technical SEO | | Natitude
                      0
                    • inlinear

                      Correct linking to the /index of a site and subfolders: what's the best practice? link to: domain.com/ or domain.com/index.html ?

                      Dear all, starting with my .htaccess file: RewriteEngine On
                      RewriteCond %{HTTP_HOST} ^www.inlinear.com$ [NC]
                      RewriteRule ^(.*)$ http://inlinear.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^./index.html 
                      RewriteRule ^(.)index.html$ http://inlinear.com/ [R=301,L] 1. I redirect all URL-requests with www. to the non www-version...
                      2. all requests with "index.html" will be redirected to "domain.com/" My questions are: A) When linking from a page to my frontpage (home) the best practice is?: "http://domain.com/" the best and NOT: "http://domain.com/index.php" B) When linking to the index of a subfolder "http://domain.com/products/index.php" I should link also to: "http://domain.com/products/" and not put also the index.php..., right? C) When I define the canonical ULR, should I also define it just: "http://domain.com/products/" or in this case I should link to the definite file: "http://domain.com/products**/index.php**" Is A) B) the best practice? and C) ? Thanks for all replies! 🙂
                      Holger

                      Technical SEO | | inlinear
                      0
                    • OptiBacUK

                      Can hotlinking images from multiple sites be bad for SEO?

                      Hi, There's a very similar question already being discussed here, but it deals with hotlinking from a single site that is owned by the same person. I'm interested whether hotlinking images from multiple sites can be bad for SEO. The issue is that one of our bloggers has been hotlinking all the images he uses, sometimes there are 3 or 4 images per blog from different domains. We know that hotlinking is frowned upon, but can it affect us in the SERPs? Thanks, James

                      Technical SEO | | OptiBacUK
                      0
                    • seekjobs

                      Best Practices for adding Dynamic URL's to XML Sitemap

                      Hi Guys, I'm working on an ecommerce website with all the product pages using dynamic URL's (we also have a few static pages but there is no issue with them). The products are updated on the site every couple of hours (because we sell out or the special offer expires) and as a result I keep seeing heaps of 404 errors in Google Webmaster tools and am trying to avoid this (if possible). I have already created an XML sitemap for the static pages and am now looking at incorporating the dynamic product pages but am not sure what is the best approach. The URL structure for the products are as follows: http://www.xyz.com/products/product1-is-really-cool
                      http://www.xyz.com/products/product2-is-even-cooler
                      http://www.xyz.com/products/product3-is-the-coolest Here are 2 approaches I was considering: 1. To just include the dynamic product URLS within the same sitemap as the static URLs using just the following http://www.xyz.com/products/ - This is so spiders have access to the folder the products are in and I don't have to create an automated sitemap for all product OR 2. Create a separate automated sitemap that updates when ever a product is updated and include the change frequency to be hourly - This is so spiders always have as close to be up to date sitemap when they crawl the sitemap I look forward to hearing your thoughts, opinions, suggestions and/or previous experiences with this. Thanks heaps, LW

                      Technical SEO | | seekjobs
                      0
                    • wcksmith

                      Iframes & SEO

                      I've got a client that wants a site with all content in iFrames. They saw another site they liked & asked if we could do it.  Of course we can technically.  How big a negative hit would they take with SEO?  Is there anything we can do to mitigate it, such as redirects, etc? Thanks for the help!

                      Technical SEO | | wcksmith
                      0
                    • Red_Mud_Rookie

                      First click on SEO redirecting to a competitor site?

                      I just experienced something VERY odd and wondered if any of you had an idea of what it might be. When I did a search on Google and clicked the top SEO listing I was taken to a competitor of the number 1 listed site i.e. NOT the site I clicked on. When I clicked the back button and clicked it again, I was taken to the correct site. This happened with two different searches and I was taken to two different sites. Could this be a clever/sinister cookie implemented by the competitor; a site I frequent regularly? Could this be malware implemented by an affiliate? Could this be a Google glitch?

                      Technical SEO | | Red_Mud_Rookie
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.