Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Enhance Keyword Discovery with Bulk Analysis
      Moz Pro

      Enhance Keyword Discovery with Bulk Analysis

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Best practice for URL - Language/country

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Best practice for URL - Language/country

    Technical SEO
    4
    4
    4874
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Kilgray
      Kilgray last edited by

      Hi,

      We are planning on having our website localized into more languages. We already have an English and German version. The German version is currently a sub-domain:

      www.example.com --> English version

      de.example.com --> German version

      Is this recommended? Or is it always better to have URLs with language prefixes such a:

      www.example.com/de

      www.example.com/es

      Which is a better practice in terms of SEO?

      1 Reply Last reply Reply Quote 1
      • Daniel_Morgan
        Daniel_Morgan last edited by

        Hi Peter,

        Both really good answers to your questions above but maybe it would be good to give you some further pointing in the right direction. Perhaps you could answer the questions below and I can give you my personal opinion on which method would be best:

        • will you be putting an equal amount of marketing (content, PR, etc.) into the Spanish version for example compared with English?

        • are you able to offer  fully localised service eg, Spanish customer service, Spanish sales team etc.?

        • is your company well-known globally?

        It's important not to also forget that another option is using ccTLDs (eg, .co.uk, .com.au). These give the highest signal to search engines about the country being targeted and also importantly make you look more "local" which can do wonders for increasing conversion rate in countries where your company is not well-known.

        1 Reply Last reply Reply Quote 2
        • BlueprintMarketing
          BlueprintMarketing last edited by

          I think that Tom gave you one of the best answers possible.

          However I hope this helps your site structure should be very similar to one contained in the two URL's

          If I may add a little bit of information that I thought was helpful

          • https://support.google.com/webmasters/answer/189077?hl=en
          • https://www.deepcrawl.com/knowledge/best-practice/hreflang-101-how-to-avoid-international-duplication/

          WHERE TO ADD YOUR HREFLANG TAGS

          You can add hreflang tags to your sitemaps, in the HTTP response headers, or on the page itself.

          IN YOUR SITEMAPS

          The best place to add hreflang is in your sitemap as including them in the headers or on the page adds weight to every single page request.

          The following example will inform Google about the English version from the German version of the website:

          <url>   <loc>http://www.example.com/deutsch/</loc></url>

          <xhtml:link< span="">                  rel=”alternate”                 hreflang=”en”                 href=”http://www.example.com/english/”                 />         <xhtml:link < span="">rel=”alternate”                 hreflang=”de”                 href=”http://www.example.com/deutsch/”                 /></xhtml:link <></xhtml:link<>

          This method would need to be repeated in full for every page on the site and for all the international websites.

          IN YOUR HEADERS AND HTML

          Hreflang tags can also be added to the HTTP header:

          Link: http://www.example.com/english/; rel=”alternate”; hreflang=”en” Link: http://www.example.com/deutsch/; rel=”alternate”; hreflang=”de”

          Or in the tag in the HTML:

          http://www.example.com/english/” /> http://www.example.com/deutsch/

          & because you will be creating a new site

          https://www.candidsky.com/blog/the-seo-2015-guide-to-website-migration/

          it would come down to your backlink profile if it were me I would use

          Moz open site Explorer,  Majestic, Ahrefs  and Google Webmaster tools to determine whether or not I will be receiving a enough Backlinks for a subdomain or separate TLD otherwise I would use a subfolder and an extremely fast method of hosting the site  Fastly is excellent or many other great methods as well.

          Hope this helps,

          Tom

          PS use

          http://hreflang.ninja/  to check

          1 Reply Last reply Reply Quote 2
          • TomRayner
            TomRayner last edited by

            Hi Peter

            Both are viable options.

            I'd highly recommend going through Aleyda Solis' international SEO posts here on the Moz blog.  They can teach how to prepare for international SEO, how to approach site structure and how to generate relevant code and hreflang tags.

            Here is her international SEO checklist

            Here is her Hreflang blog post and generator tool

            And 40 tools to help advance your international SEO

            They're great reading and nothing that I'd be able to do add to, so I hope this helps!

            1 Reply Last reply Reply Quote 3
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • Breemcc

              Our clients Magento 2 site has lots of obsolete categories. Advice on SEO best practice for setting server level redirects so I can delete them?

              magento nginx

              Our client's Magento website has been running for at least a decade, so has a lot of old legacy categories for Brands they no longer carry. We're looking to trim down the amount of unnecessary URL Redirects in Magento, so my question is: Is there a way that is SEO efficient to setup permanent redirects at a server level (nginx) that Google will crawl to allow us at some point to delete the categories and Magento URL Redirects? If this is a good practice can you at some point then delete the server redirects as google has marked them as permanent?

              Technical SEO | | Breemcc
              0
            • hampgunn

              SEO advice on ecommerce url structure where categories contain "/c/"

              Hi! We use Hybris as plattform and I would like input on which url to choose. We must keep "/c/" before the actual category. c stands for category. I.e. this current url format will be shortened and cleaned:
              https://www.granngarden.se/Sortiment/Husdjur/Hund/Hundfoder-%26-Hundmat/c/hundfoder To either: a. 
              https://www.granngarden.se/husdjur/hund/hundfoder/c/hundfoder b.
              https://www.granngarden.se/husdjur/hund/c/hundfoder (hundfoder means dogfood) The question is whether we should keep the duplicated category name (hundfoder) before the "/c/" or not. Will there be SEO disadvantages by removing the duplicate "hundfoder" before the "/c/"? I prefer the shorter version ofc, but do not want to jeopardize any SEO rankings or send confusing signals to search engines or customers due to the "/c/" breaking up the url breadcrumb. What do you guys say and prefer from the above alternatives? Thanks /Hampus

              Technical SEO | | hampgunn
              0
            • RodneyRiley

              What's the best way to handle product filter URLs?

              I've been researching and can't find a clear cut answer. Imagine you have a product category page e.g. domain/jeans You've a lot of options as to how to filter the results domain/jeans?=ladies,skinny,pink,10 or domain/jeans/ladies-skinny-pink-10 or domain/jeans/ladies/skinny?=pink,10 And in this how do you handle titles, breadcrumbs etc. Is the a way you prefer to handle filters and why do you do it that way? I'm trying to make my mind up as some very big names handle this differently e.g. http://www.next.co.uk/shop/gender-women-category-jeans/colour-pink-fit-skinny-size-10r VS https://www.matalan.co.uk/womens/shop-by-category/jeans?utf8=✓&[facet_filter][meta.tertiary_category][Skinny]=on&[facet_filter][variants.meta.size][Size+10]=on&[facet_filter][meta.master_colour][Midwash]=on&[facet_filter][min_current_price][gte]=6.0&[facet_filter][min_current_price][lte]=18.0&per=36&sort=

              Technical SEO | | RodneyRiley
              0
            • I.AM.Strategist

              Best Practice for www and non www

              How is the best way to handle all the different variations of a website in terms of www | non www | http | https? In Google Search Console, I have all 4 versions and I have selected a preference. In Open Site Explorer I can see that the www and non www versions are treated differently with one group of links pointing to each version of the same page. This gives a different PA score. eg. http://mydomain.com DA 25 PA 35 http://www.mydomain.com DA 19 PA 21 Each version of the home page having it's only set of links and scores. Should I try and "consolidate" all the scores into one page? Should I set up redirects to my preferred version of the website? Thanks in advance

              Technical SEO | | I.AM.Strategist
              0
            • yanaiguana111

              Double Slash // in URL

              My client is using double forward slahes in URL like this "//" is this affecting SEO?

              Technical SEO | | yanaiguana111
              0
            • Mikkehl

              Robots.txt to disallow /index.php/ path

              Hi SEOmoz, I have a problem with my Joomla site (yeah - me too!). I get a large amount of /index.php/ urls despite using a program to handle these issues. The URLs cause indexation errors with google (404). Now, I fixed this issue once before, but the problem persist. So I thought, instead of wasting more time, couldnt I just disallow all paths containing /index.php/ ?. I don't use that extension, but would it cause me any problems from an SEO perspective? How do I disallow all index.php's? Is it a simple: Disallow: /index.php/

              Technical SEO | | Mikkehl
              0
            • jwdl

              /~username

              Hello, The utility on this site that crawls your site and highlights what it sees as potential problems reported an issue with /~username access seeing it as duplicate content i.e. mydomain.com/file.htm is the same as mydomain.com~/username/file.htm so I went to my server hosts and they disabled it using mod_userdir but GWT now gives loads of 404 errors. Have I gone about this the wrong way or was it not really a problem in the first place or have I fixed something that wasn't broken and made things worse? Thanks, Ian

              Technical SEO | | jwdl
              0
            • kaje

              Old URL redirect to New URL

              Alright I did something dumb a year a go and I'm still paying for it. I changed my hyphenated URL to the non-hyphenated version when I redesigned my website. I say it was dumb because I lost most of my link juice even though I did 301 redirects (via the htaccess file) for almost all of the pages I could find in Google's index. Here's my problem. My new site took a huge hit in traffic (down 60%) when I made the change and even though I've done thousands of redirects my old site is still showing up in the SERPS and send much if not most of my traffic. I don't want to take the old site down in fear it will kill all of my traffic. What should I do? Is there a better method I should explore then 301 redirects? Could the other site be affecting my current rank since it's still there? (FYI...both sites are built on the WP platform). Any help or ideas are greatly appreciated. Thank you! Joe

              Technical SEO | | kaje
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.