Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Best practice for URL - Language/country

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Best practice for URL - Language/country

    Technical SEO
    4
    4
    4866
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Kilgray
      Kilgray last edited by

      Hi,

      We are planning on having our website localized into more languages. We already have an English and German version. The German version is currently a sub-domain:

      www.example.com --> English version

      de.example.com --> German version

      Is this recommended? Or is it always better to have URLs with language prefixes such a:

      www.example.com/de

      www.example.com/es

      Which is a better practice in terms of SEO?

      1 Reply Last reply Reply Quote 1
      • Daniel_Morgan
        Daniel_Morgan last edited by

        Hi Peter,

        Both really good answers to your questions above but maybe it would be good to give you some further pointing in the right direction. Perhaps you could answer the questions below and I can give you my personal opinion on which method would be best:

        • will you be putting an equal amount of marketing (content, PR, etc.) into the Spanish version for example compared with English?

        • are you able to offer  fully localised service eg, Spanish customer service, Spanish sales team etc.?

        • is your company well-known globally?

        It's important not to also forget that another option is using ccTLDs (eg, .co.uk, .com.au). These give the highest signal to search engines about the country being targeted and also importantly make you look more "local" which can do wonders for increasing conversion rate in countries where your company is not well-known.

        1 Reply Last reply Reply Quote 2
        • BlueprintMarketing
          BlueprintMarketing last edited by

          I think that Tom gave you one of the best answers possible.

          However I hope this helps your site structure should be very similar to one contained in the two URL's

          If I may add a little bit of information that I thought was helpful

          • https://support.google.com/webmasters/answer/189077?hl=en
          • https://www.deepcrawl.com/knowledge/best-practice/hreflang-101-how-to-avoid-international-duplication/

          WHERE TO ADD YOUR HREFLANG TAGS

          You can add hreflang tags to your sitemaps, in the HTTP response headers, or on the page itself.

          IN YOUR SITEMAPS

          The best place to add hreflang is in your sitemap as including them in the headers or on the page adds weight to every single page request.

          The following example will inform Google about the English version from the German version of the website:

          <url>   <loc>http://www.example.com/deutsch/</loc></url>

          <xhtml:link< span="">                  rel=”alternate”                 hreflang=”en”                 href=”http://www.example.com/english/”                 />         <xhtml:link < span="">rel=”alternate”                 hreflang=”de”                 href=”http://www.example.com/deutsch/”                 /></xhtml:link <></xhtml:link<>

          This method would need to be repeated in full for every page on the site and for all the international websites.

          IN YOUR HEADERS AND HTML

          Hreflang tags can also be added to the HTTP header:

          Link: http://www.example.com/english/; rel=”alternate”; hreflang=”en” Link: http://www.example.com/deutsch/; rel=”alternate”; hreflang=”de”

          Or in the tag in the HTML:

          http://www.example.com/english/” /> http://www.example.com/deutsch/

          & because you will be creating a new site

          https://www.candidsky.com/blog/the-seo-2015-guide-to-website-migration/

          it would come down to your backlink profile if it were me I would use

          Moz open site Explorer,  Majestic, Ahrefs  and Google Webmaster tools to determine whether or not I will be receiving a enough Backlinks for a subdomain or separate TLD otherwise I would use a subfolder and an extremely fast method of hosting the site  Fastly is excellent or many other great methods as well.

          Hope this helps,

          Tom

          PS use

          http://hreflang.ninja/  to check

          1 Reply Last reply Reply Quote 2
          • TomRayner
            TomRayner last edited by

            Hi Peter

            Both are viable options.

            I'd highly recommend going through Aleyda Solis' international SEO posts here on the Moz blog.  They can teach how to prepare for international SEO, how to approach site structure and how to generate relevant code and hreflang tags.

            Here is her international SEO checklist

            Here is her Hreflang blog post and generator tool

            And 40 tools to help advance your international SEO

            They're great reading and nothing that I'd be able to do add to, so I hope this helps!

            1 Reply Last reply Reply Quote 3
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • dkellyagile

              Topic Cluster: URL Best Practices

              I'm trying to be mature and employ the Topic Cluster strategy to my content. In doing so I realized there are a few URL options. Some more difficult to execute than others. -Is it important to call out the Pillar Topic in your subtopic URL?
              -Does the Pillar Topic need to have its own landing page? (As opposed to just being part of the blog.) Here's an Example: My Pillar is: Inbound vs. Outbound
              My subtopic is: Marketing Platforms Here are the URL options I can think of... Option 1: https://pipelineinbound.com/blog/inbound-vs-outbound-marketing-platforms/ Option 2: https://pipelineinbound.com/blog/which-marketing-platforms/ Option 3: https://pipelineinbound.com/blog/marketing-platforms-inbound-vs-outbound/ Option 4 (Hardest): https://pipelineinbound.com/inbound-vs-outbound/marketing-platforms/ Are there some fundamental best practices for URL structure and Link Building as it pertains to Topic Clusters? Thanks!

              Technical SEO | | dkellyagile
              0
            • GoMentor

              Best way to change URL for already ranking pages

              Hello. I have a lot of pages that I'm optimising. The ones I'm focusing on right now is already ranking, but the URLs could be better (they don't include the keywords right now). However I'm worried that if I change the URLs they will drop in rankings or have to start over. I would of course set up 301 redirect, but is there more I need to do? What is the best way to change URL for already ranking pages?

              Technical SEO | | GoMentor
              0
            • FranFerrara

              Why do some URLs for a specific client have "/index.shtml"?

              Reviewing our client's URLs for a 301 redirect strategy, we have noticed that many URLs have "/index.shtml." The part we don'd understand is these URLs aren't the homepage and they have multiple folders followed by "/index.shtml" Does anyone happen to know why this may be occurring? Is there any SEO value in keeping the "/index.shtml" in the URL?

              Technical SEO | | FranFerrara
              0
            • bonnierSEO

              Special characters in URL

              Will registered trademark symbol within a URL be bad? I know some special characters are unsafe (#, >, etc.) but can not find anything that mentions registered trademark. Thanks!

              Technical SEO | | bonnierSEO
              0
            • yanaiguana111

              Double Slash // in URL

              My client is using double forward slahes in URL like this "//" is this affecting SEO?

              Technical SEO | | yanaiguana111
              0
            • joony2008

              Found a Typo in URL, what's the best practice to fix it?

              Wordpress 3.4, Yoast, Multisite The URL is supposed to be "www.myexample.com/great-site" but I just found that it's "www.myexample.com/gre-atsite" It is a relatively new site but we already pointed several internal links to "www.myexample.com/gre-atsite" What's the best practice to correct this? Which option is more desirable? 1.Creating a new page I found that Yoast has "301 redirect" option in the Advanced tap Can I just create a new page(exact same page) and put noindex, nofollow and redirect it to http://www.myexample.com/great-site OR 2. htacess redirect rule simply change the URL to http://www.myexample.com/great-site and update it, and add Options +FollowSymLinks RewriteEngine On
              RewriteCond %{HTTP_HOST} ^http://www.myexample.com/gre-atsite$ [NC]
              RewriteRule ^(.*)$ http://www.myexample.com/great-site$1 [R=301,L]

              Technical SEO | | joony2008
              0
            • Vivamedia

              How does Google find /feed/ at the end of all pages on my site?

              Hi! In Google Webmaster Tools I find *.../feed/ as a 404 page in crawl errors. The problem is that none of these pages exist and they have no inbound links (except the start page). FYI, it´s a wordpress site. Example: www.mysite.com/subpage1/feed/ www.mysite.com/subpage2/feed/ www.mysite.com/subpage3/feed/ etc Does Google search for /feed/ by default or why do I keep getting these 404´s every day?

              Technical SEO | | Vivamedia
              0
            • gossi74

              Merging several sites into one - best practice

              I had 2 sites on the web (www.physicseditor.de, www.texutrepacker.com) and decided to move them all under one single domain (www.codeandweb.com) Both sites were ranking very good for several keywords. I not redirected the most important pages from the old domains with a 301 redirect to the new subpages (www.texturepacker.com => www.codeandweb.com/texturepacker) Google still delivers the old domains but the redirect take people directly to the new content. I've already submitted the new site map to google webmaster tools. Pages are already in the index but do not really show up in the search results. How long does it take until google accepts the new domain and delivers the new content in the search results? Was it ok what I did? Or is there some room for improvement? SeoMoz will of course not find any information about the new page since it is not yet directly linked in google. But I can't get ranking information for the "old" pages since SeoMoz tells me that it can't crawl the old domains....

              Technical SEO | | gossi74
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.