Attribution of conversions to payment gateway in Google Analytics
-
Hi all,
We have been having a problem for a while now where most transactions are attributed to referrals from our payment gateway Sagepay. The issue started a couple of months ago, when we finally upgraded our website to https:// for logged in users and transactions. Before, when we were using http://, transactions were attributed to the correct channel. Even weirder, we upgraded 4 websites and only 2 of them have the issue now, the other two continue to attribute transactions correctly.
I added Sagepay to the referral exclusion list which made no difference. Over the weekend, we upgraded to the global site tag and it seems to have improved somewhat, but yesterday 50% of transactions were still attributed to referral/sagepay.
I am also seeing an odd issue, where for half of the transactions, the revenue and transaction are attributed to one channel, but the products (quantity) are attributed to another. One of the channels is always referral/sagepay and the other is the channel that the transaction should be attributed to.
Has anyone seen this issue before? I'd appreciate any tips that might help us fix this issue.
Thanks in advance!
-
Hi Alick, thanks for your reply. That might be why we are seeing an improvement then as new visitors get attributed correctly, and only returning ones don't. I am just a bit concerned that this effectively means we have to wait 6 months to know for sure whether this fix is actually working 100%. But hopefully we'll see a gradual increase in the percentage of transactions getting attributed correctly, to give us an indication of whether or not it is working. Thanks!
-
Hi,
I faced the same issue and in order to resolve you need to add payment gateway site in referral exclusion list and wait for 6 months because The referral exclusion list is not working for returning visitors who already have the source set to the domain you added to the list. If they come back as direct they will still have that source set.
it will take six months for the domain you added to the referral exclusion list to disappear. Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google need Analytics installed to create metrics?
Hi Mozers, Does Google know time on site, number of page visits, bounce rate, etc. even if Google Analytics is NOT installed? Does it measure all that stuff anyway, and if you install the GA code on your site, that is so that YOU can see those metrics? OR can Google only see those metrics if you install GA on your site? Thanks! Jane
Reporting & Analytics | | CalamityJane771 -
UTM Links Showing Up as Separate Pages in Google Analytics
Hey everyone, I was just looking at landing pages in Google Analytics, and in addition to just the URL of the landing page, the UTM links are being listed as separate pages. Is this normal? I anticipated seeing the landing page URL and then using the secondary dimension to see source/medium. If this isn't normal, what would I check next?
Reporting & Analytics | | rachelmeyer0 -
Google Analytics - Tracking multiple thankyou pages?
Hi Guys, I want to track email opt-ins for multiple thank you pages. The setup is as follows: http://image.prntscr.com/image/57632e05a15f42fda0b8ffec2d176460.png I have not yet built the thank you pages, so i was wondering what the URL should be to make it easy to track them in GA? I'm thinking: domain.com/thankyou-page/page1 Then using regular expression in GA to track /thankyou-page/ Would this be a good way to go about it? Cheers. f6c7r0
Reporting & Analytics | | spyaccounts110 -
Would updating Meta Titles affect Google analytics tracking?
Hi All, I need a little bit of help. We need to optimize our blog's articles Meta titles for SEO which all exceed 100 characters. I was told that if we change the titles, google analytics would split the tracking pages and count the data as 2 pages (old title and new title). Has any of you have this experience before and if so, is there a way to avoid google analytics counting this as two pages? Thanks in advance! Viviana http://analyteguru.com/ http://analyteguru.com/ http://analyteguru.com/
Reporting & Analytics | | mchoi0 -
Google Analytics Question - Impressions & Queries Up, Sessions Down
I'm working with a client who, according to the Google Query report, impressions and sessions are up since we've started work with them about 6 months ago, but Google sessions are down. In moz, we're seeing a gradual, but steady increase in search visibility specifically with Google. Note: this is all organic. From when we started tracking queries, the first month we were tracking there were 43,581 impressions and 690 click throughs for the month. This past month there were 98,293 queries and 1015 clicks throughs for the month (granted not year over year data) - of these 1,015 clicks, 995 of them were from web. However, for those same time periods, sessions from Google are down over 30% - 1,750 vs. 1,189. I'm not sure how to interpret this. I realize that clicks and sessions are not a straightforward comparison, but I would think that if clicks were up according to the query report that sessions would also be up. Is it that some of these clicks are bouncing and therefore not being tracked as a session? Is there a potential issue with how data is being tracked?
Reporting & Analytics | | Corporate_Communications0 -
No Google Analytics code on page BUT reporting is active
How could Google Analytics be reporting data if my pages don't have the GA code on them? Mike
Reporting & Analytics | | Mike_c0 -
Whats 'Other' in Google Analytics (in Acquisition)
When i look in GA under Channels (under Acquisition) 'other' is listed What is 'other' ? I have been told its other unidentified channels as they did not allow 3rd party cookies or surfers were in anonymous/private mode. Other is usually organic traffic that couldn't be identified for the aformentioned reasons. This data is encrypted and available but it violates Google guidelines as they are not allowed to pass personal info//data to third parties so it is automatically filtered. But they are not 'Not Provided' (since that still shows under organic) but is usually/mainly some form of organic visits. Hence Seo can take credit for much of that traffic, is this correct ? Many Thanks
Reporting & Analytics | | Dan-Lawrence0 -
Google Direct Traffic Reporting for Mobile on Analytics
We noticed a significant drop in our direct traffic in Google Analytics for mobile on July 30th but all our other traffic remains the same. What is the possible cause of this?
Reporting & Analytics | | COEDMediaGroup0