Nofollow backlinks - are they worth it?

[wcksmith1]

As we all attempt to get backlinks for the sites we manage, I have to wonder if it's worth it at all to get a nofollow backlink.  Does Google give and positive credit for a link to a site if it is a nofollow link?

Obviously, the follow links are worth pursuing.  I'm just trying to gain some perspective.

Thanks,  Wick

[Roman-Delcarmen]

100% Agree with you. Does not make any sense just add links (do-follow) just to do it. At the end of the day, Google just tries to classify all the info on the web in the best possible way. So if you can contribute to that in any way (Content) that will be reflected in your rank.

[TimHolmes]

Great answer from Roman about how no-follow links work, also of note is what the purpose of the link is. On numerous occasions I have opted for a no-follow link on a great blog or page, if I feel it will help add relevant information and thus help users who may be reading the content.

If you feel the no-follow link does not provide value to the article and will not drive additional traffic then it is probably not worth it.

Cheers Tim

[Roman-Delcarmen]

The rel=nofollow links reign in the land of social media profiles, comments, and publishers

The value of NoFollow links has often led to heated debates among online marketers and SEOs. Ever since Google Penguin has been rolled out, the risk of links has become a central question.

People often claim that links marked as NoFollows have no impact. Some SEOs still rely on former Google statements suggesting that NoFollows do not pass PageRank, taking this as “evidence” that spammy NoFollow links cannot put you at risk of a Penalty.

The true is rel=nofollow links will not improve your ranking, will not pass you DA, so from the Google Index Perspective they are useless. But there are many ways to get the best of those no-follow links.

Getting SEO Value from rel="nofollow" Links
https://moz.com/blog/seo-value-nofollow-links

The Hidden Power of Nofollow Links
https://moz.com/blog/the-hidden-power-of-nofollow-links