Conversions tracking on another website
-
Hi guys,
Situation: A website selling a mix of products from various vendors. When a product's Buy Now get clicked, it redirects to the vendor's website so the order can be placed there.
Question: How do I track all these conversions reliably? Is there any shortcut? Also, what do they need to do technically to make it work, and will it send to my GA or is it any tool that will record these conversions?
Does anyone do this actively?
Thanks for ALL the ANSWERS!
-
Many thanks. I'll start from here. Katarina
-
I am not the greatest resource in the affiliate marketing world, but have handles a few projects on the subject. In my experience, affiliate links do track conversions, and work similar to a UTM code. From my experience with setting up an affiliate store on Shopify, we utilized lead dyno and it worked well. From managing multiple vendors to keeping track of their behaviors and affiliate earnings. This is transparency.
The cross domain conversion tracking would work as well. This would involve your vendors placing a specific js code on their site...so, margin for error is higher. Unless you do it all. Either way, its A or B from my perspective.
Hope this helps!
-
Thanks for your answer, Kris. So how does the whole 'affiliate' ecommerce work? Where you don't deal with a platform, but individual vendors? How do you make it transparent?
I can imagine I could see Campaigns tracked in their analytics - this could quite work. But the vendors need to be into digital marketing which not all of them will be.
The next thing - can I add a tag that will be carried over to their Thank You page and this will trigger in MY analytics as a goal conversion (cross-domain)? In an ideal world, I don't want the vendors to do anything, I would set it up by myself; and I don't want to rely on campaign links they have to present me with. Imagine 200 vendors!!
Would GTM do the job??
Thanks. Katarina
-
You need to setup Tag manager and track external links and setup GTM codes. But to measure conversion on another site, you will need to have your hands on that site as well.
-
Hi! there is no way to track the activity once it leaves your website unless the vendor places a tracker for you on their page OR redirect to a sort of "thank you page" that is placed on your website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
NoFollow Affiliate links from (very) shady websites will effect rankings?
Should I be worried , and if so what to do, if affiliates are linking from shady / gaming/adult websites? or dost the fact that the links are nofollow solve this issue completely ?
Affiliate Marketing | | KSafer0 -
My website under a penalty how to recover from it
Hello Moz community I am running an amazon affiliate blog and from the last 8 months it was going great but 2 months before i noticed that un-natural and spammy chinese anchors links are getting indexed and they were getting indexed continuosely day by day. I thought there is no problem with that so few of my fellows said its not a big deal so i didn't take any action. Within few days my rankings dropped and keep dropping continuously and from featured snippet i moved to page 9th of google.Can anybody help me with how should i take steps to remove the penalty.I think that site is hit by penguin. My only page http://17oxen.com/best-external-hard-drives is affected and all the spammy links were indexed on this link all other remaining articles are not affecred as google said that they will penalize only the specific page not the whole domain. Guys i would like to know your recommendations and any kind of help. Thanks
Affiliate Marketing | | robinguptas0 -
Merchant´s data feed for affiliates is the same content as their own website...
Hi Some advice appreciated. Started working on a site and found out that they are giving their unique content to their affiliates (an XML feed so appearing on another domain). In this case, if they want to provide the data like that, how can we protect ourselves? Should we use author tags in our html, is that necessary? Is there any fix other than "stop doing that and give them different content"? Thanks
Affiliate Marketing | | xoffie0 -
Google Analytics Tracking Pixels for Third-Party sites???
Hello, Does anyone know if it is possible to track an event on a third party site and have it post back to your Google Analytics account? For example, I am sending traffic to a partners site and I want to know if that traffic I am sending them will hit a specific point of conversion (a sale) and I'm wondering if it possible to place a tracking pixel on their thankyou.html page that gets recorded in my google analytics?
Affiliate Marketing | | shawn810 -
Affiliate System for my Website
So, I like to implement one affiliate system on my website and to generate URL for every online marketing campaign. because i like to know when someone has ordered it from Organic, and when from any Google Adwords Campaigns etc.. What do you suggest me to implement?
Affiliate Marketing | | leadsprofi0 -
Tracking help
I attached 2 videos of what we are looking for and sort of explaining where we are at. Searching for a solution to this tracking issue, we have worked on it with what we know how to do, this is what we've come up with. Please understand we're just driving to the finish line anyway we can with hopes someone has found a better way to do it. Thanks In advance. trackingsources1.swf trackingsources2.swf
Affiliate Marketing | | chrishansen0 -
URL Tags / Affiliate tracking help
1. If I give a sales rep a unique tag to put at the end of a URL for tracking purposes, will Google index the "www.mysite.com/service.html?unique-tag" version of a page and display it in search results? 2. Would a tool like Xenu be able to find that version of a URL? Reason for questions: If I give my sales people tags with their names in them, I don't want competitors poaching my sales people by search for all URLs on my domain. Follow up: are there any other potential issues that I should think about? Thanks!
Affiliate Marketing | | pbhatt0 -
I want tips on how to start a Lead Mangement For a Human Resource website?
We as a SEO team has registered in niche specific forums and groups for community engagement (HR Forums and Groups). What else can we do to get a lead for our client.
Affiliate Marketing | | Virrtuo0