Conversions tracking on another website
-
Hi guys,
Situation: A website selling a mix of products from various vendors. When a product's Buy Now get clicked, it redirects to the vendor's website so the order can be placed there.
Question: How do I track all these conversions reliably? Is there any shortcut? Also, what do they need to do technically to make it work, and will it send to my GA or is it any tool that will record these conversions?
Does anyone do this actively?
Thanks for ALL the ANSWERS!
-
Many thanks. I'll start from here. Katarina
-
I am not the greatest resource in the affiliate marketing world, but have handles a few projects on the subject. In my experience, affiliate links do track conversions, and work similar to a UTM code. From my experience with setting up an affiliate store on Shopify, we utilized lead dyno and it worked well. From managing multiple vendors to keeping track of their behaviors and affiliate earnings. This is transparency.
The cross domain conversion tracking would work as well. This would involve your vendors placing a specific js code on their site...so, margin for error is higher. Unless you do it all. Either way, its A or B from my perspective.
Hope this helps!
-
Thanks for your answer, Kris. So how does the whole 'affiliate' ecommerce work? Where you don't deal with a platform, but individual vendors? How do you make it transparent?
I can imagine I could see Campaigns tracked in their analytics - this could quite work. But the vendors need to be into digital marketing which not all of them will be.
The next thing - can I add a tag that will be carried over to their Thank You page and this will trigger in MY analytics as a goal conversion (cross-domain)? In an ideal world, I don't want the vendors to do anything, I would set it up by myself; and I don't want to rely on campaign links they have to present me with. Imagine 200 vendors!!
Would GTM do the job??
Thanks. Katarina
-
You need to setup Tag manager and track external links and setup GTM codes. But to measure conversion on another site, you will need to have your hands on that site as well.
-
Hi! there is no way to track the activity once it leaves your website unless the vendor places a tracker for you on their page OR redirect to a sort of "thank you page" that is placed on your website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Maintain SEO Rankings After Redesigning a Website?
Hi everyone! Presently, our web developer team is redesigning our website(live football today). Right now, our website is ranking well on all our targeted keywords. Soon our new website are going to be live. I'm worried about our present ranking. Will it affect our current ranking? If yes, how can we maintain our SEO rankings? Thanks!
Affiliate Marketing | | fktos.tam.906n0 -
NoFollow Affiliate links from (very) shady websites will effect rankings?
Should I be worried , and if so what to do, if affiliates are linking from shady / gaming/adult websites? or dost the fact that the links are nofollow solve this issue completely ?
Affiliate Marketing | | KSafer0 -
Any advice for a bootstrap retail website trying to grow our backlinks?
Hi there, Our online business https://www.irishcelticjewellery.com is based in Ireland but targets USA and European markets. We have been heavily focused on Adwords as the primary traffic source, and a few months ago attempted to revamp and fine-tune this, which negative results. I believe we moved too fast and changed too many configurations too quickly. Organic traffic has been neglected, and so has stayed flat at approx 10% of traffic, however analytics suggests that the majority of these visitors have less than 30% bounce rate, view more than 6 pages/visit, and have been the source of more than 50% of our sales over a 2 year period. Based on this, I see a huge need to focus on organic now, and I'm wondering if you have any advice on building back-links. I have begun listing the website in as many relevant business directories as I can find, and we recently began pushing the website on social media as much as our budget allows. I'm mainly considering targeting complimentary websites, asking them to link to us in exchange for a 4-5% of each sale originating from their backlinks to us. Is that a realistic approach to building backlinks? and do you think this kind of arrangement will be well-received generally? We're a small operation, with a tight budget. Also, Is social worth pursuing? Thanks in advance, any advice is much appreciated. Alan
Affiliate Marketing | | irishcelticjewellery0 -
Affiliate website redirection concern
First of all i want to say hi to everyone here since im a new guy! The issue: My website is a price comparison website. I create products and inside these products i list several shops with their priced offers from the lowest to the highest. When a customer clicks the "shop now" button to go to the desired shop a new window pops up telling the user that he is being redirected to that shop. Check the website here and click "shop now" to understand what i mean: https://www.pccdkeys.com/product/buy-world-of-warcraft-legion-cd-key-for-battlenet/ This pop up page is a custom .php called redirect.php. In order to create a unique url for each shop, we add parameters in every URL like this: /redirect.php?id=5030917189616&merchant=CDKEYS&game=4117. The redirect.php right now is under this setting: custom header 301 without destination URL (which probably is wrong) it is noindex, follow in meta robots the parameters: **id, merchant, game **are set to NO URL's in URL parameters in webmaster tools. If i remove the 301 redirect from the header it will lead to 200 OK but then its a soft 404 error because the page is small and for sure i dont want 8000 of soft 404 errors because google phantom will destroy me. Another setting was: No custom header so it was 200 OK noindex, nofollow (which was for extra protection from the disallow) disallowed in robots.txt Thi setting kept giving soft 404 errors in audits. I also had it with this setting: custom header 301 without destination URL meta robots in index, follow without disallow in robots This setting gave me Not followed errors in google webmaster tools. The question: Which is the proper setting for this php page? Maybe a combination of the above? Thanks in advance and sorry for the long post.
Affiliate Marketing | | dos06590 -
Affiliates website, I need webpages linsk to study the topic
Kindly Provide me the best links where I can study about Affiliates websites, How to create them? there SEO? Content etc.
Affiliate Marketing | | bondhoward0 -
Find My Missing AdWords Conversions! (my white whale)
Hello! I hope someone can help shed some light on this issue for me because I have searched far and wide for answers to no avail. So, without further ado, here goes... The destination URL's in our AdWords ads are affiliate redirects with "Google" as the Affiliate Code. Since our products are according to license, we have different price points for the same item number. We cannot get accurate earnings through AdWords. The affiliate redirect records the Google conversion in our store which gives us the ability to associate a dollar amount with conversions as well as compare the number of conversions against what is stated in the AdWords interface. The problem is that AdWords consistently shows significantly more conversions than our store's affiliate code reflects. For example: AdWords Conversions for March 2013: 31 Store Orders Showing Google Affiliate ID for March 2013: 19 So judging from those numbers it looks like 12 conversions were lost from AdWords reporting to the reporting in our online store. I have checked and double checked that our destination URL's are uniform in their formatting and have the appropriate "Google" affiliate code, so they should be recorded. Does anyone have any insight or experience with this? Is it possible that our affiliate cookie is somehow being dropped as the user is redirected to the landing page via the destination URL? 12 conversions is a pretty significant difference and since those conversions seem to be getting lost on the way to our store, that's revenue that i'm not able to add to determine the true ROI of the effort. Can anyone help?
Affiliate Marketing | | IDASEO0 -
Track orders from different affiliate platforms.
Hi there, I have an online shop and I want to sell my products trough various affiliate platforms. How can I track from wich platform a sale is made so I don't have to pay all the affiliates? Is there any software on the market? The money is not a problem, I'm not looking only for free options, I'm looking for the best one. Thank you, Romeo.
Affiliate Marketing | | RomeoMadrid0 -
Tracking help
I attached 2 videos of what we are looking for and sort of explaining where we are at. Searching for a solution to this tracking issue, we have worked on it with what we know how to do, this is what we've come up with. Please understand we're just driving to the finish line anyway we can with hopes someone has found a better way to do it. Thanks In advance. trackingsources1.swf trackingsources2.swf
Affiliate Marketing | | chrishansen0