Schema markup concerning category pages on an ecommerce site
-
We are adding json+ld data to an ecommerce site and myself and one of the other people working on the site are having a minor disagreement on things. What it comes down to is how to mark up the category page. One of us says it needs to be marked up with as an Itempage, https://schema.org/ItemPage The other says it needs to be marked up as products, with multiple product instances in the schema, https://schema.org/Product
The main sticking point on the Itemlist is that Itemlist is a child of intangible, so there is a feeling that should be used for things like track listings or other arbitrary data.
-
Here's what I came up with: Validator Result.
Note that there's no guarantee this will pass muster with Google since they've said that the Product schema is for use on "a product page that describes a single product"
Here's an official response.
-
Are there any official decisions? I'm also considering adding schema markup to category pages. After running a competitor analysis I noticed this is something that I nor my competitor have in practice. So, I figured this will help my ranking for category pages. However, our product lists are frequently updated. So, would it be best if I went with https://schema.org/ItemPage, and if I went with https://schema.org/Product would I have to update the schema when there are changes in the product list.
-
Which did you end up going with?
-
The load time is not an issue really since it is just text data and only about 20 products. We have a nifty setup actually, we use Algolia to display the products on the category page, we are just making a double call to Algolia before the page render and taking their json array and modifying it into what is needed.
If you run this page through the Structured data testing tool, https://www.ebay.com/b/Fine-Jewelry/4196/bn_2408477 this is what one of us is proposing. See how the tool does not break each into a product node.
At the other time this is a page that the other is proposing, https://www.apple.com/shop/mac/mac-accessories It breaks the products into nodes. (albeit there are errors that can be fixed with the pricing)
I think this better illustrates the issue.
-
Logan when I grow up I want to be like you... jejeje is a joke but as, I see you are very active member of the community and always your answers are clear and concise.
Good for you
-
Hi there,
I haven't heard of using product markup on category pages until reading your question. It's a good idea and while researching I came across this other thread from a couple years ago: https://moz.com/community/q/google-rich-snippets-in-e-commerce-category-pages
My main concern is that most ecomm category pages have a lot of products showing by default, and if you've got a snippet of JSON+LD for each of those, you're going to hurt your page speeds. Just something to be mindful of and monitor if you do decide to go this route.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ecommerce SEO: Shared content on product pages
Hi Guys, I am wondering what the best practices are for avoiding duplicate content on product pages that have shared content. For example, say I have a 3 different product pages for each of the following: Verizon IPhone 5 16GB, AT&T IPhone 5 16GB, AT&T IPhone 5 32GB. Obviously each product is for the most part the same (all are IPhone 5). The only differences lie in the carrier of the phone and the storage capacity. I want to write product descriptions for each page to target a variety of different keywords, but I don't want to get penalized for duplicate content. Does anybody have any experience in what the SEO best practices are for product pages that have shared content like this? Thank you!
Intermediate & Advanced SEO | | Cody_West0 -
Should we add Schema.org for Website Articles on our blog page
Hi All, We use schema.org on most of our eCommerce website apart from on our "latest news/blog section" which we have all our how to's ...and other useful articles on . Am I missing a trick here ?.. I have found there is a https://schema.org/Article which I guess we could implement if it's a big help or if there's a better one ? Just wondered peoples thought as whether it is must have from an SEO/ranking point of view thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
301 old site to new site?
I have client with an old site - www.bestfamilylawattorney.com - which had a lot of spammy links (and bad rankings). Instead of fixing those issues, we started a new URL - www.berenjifamilylaw.com - with new content and redesign. Should I do a 301 redirect from old to new domain? If the old site was being penalized, would a 301 transfer that penalty? I just want to make sure I don't end up hurting the new site after doing all the work to start fresh. Thanks.
Intermediate & Advanced SEO | | mrodriguez14400 -
Our site is recieving traffic for both .com/page and .com/page/ with the trailing slash.
Our site is recieving traffic for both .com/page and .com/page/ with the trailing slash. Should we rewrite to just the trailing slash or without because of duplicates. The other question is, if we do a rewrite, google has indexed some pages with the slash and some without - i am assuming we will lose rank for one of them once we do the rewrite, correct?
Intermediate & Advanced SEO | | Profero0 -
Should I use the main keyword in the title tag for the site on all category pages?
I am pretty excited about changing all my title tags (for the most important 7 pages) since I have seen my rankings jump up in the SERP just by adding the main keyword for my website in the title tag. To make it easier I will explain my business. Simply, I run an online jewelry shop, so basically the keywords I want to use is "Jewelry online" and for the main categories "Necklace", "Rings" and "Bracelets". What I am unsure about is whether to use all the keywords in the main pages title tag or should I just use the main keyword "Jewelry online". I don’t want to create competition between my own pages of course. Jewelry Online - Trendy Fashion Jewelry | Homepage Or Jewelry Online - Necklace, Rings, Bracelets | Homepage And the same goes for the main categories, should I include "jewelry online" or not, like: Bracelets - Fashion Jewelry Online | Homepage Or Bracelets - Trendy_ Bangles_ and Arm Cuffs | Homepage Any suggestions what is the best practice for the title tag on main page and the main categories? Thanks
Intermediate & Advanced SEO | | ikomorin0 -
On-Site Optimization Tips for Job site?
I am working on a job site that only ranks well for the homepage with very low ranking internal pages. My job pages do not rank what so ever and are database driven and often times turn to 404 pages after the job has been filled. The job pages have to no content either. Anybody have any technical on-site recommendations for a job site I am working on especially regarding my internal pages? (Cross Country Allied.com) Any help would be much appreciated.
Intermediate & Advanced SEO | | Melia0 -
Pages un-indexed in my site
My current website www.energyacuity.com has had most pages indexed for more than a year. However, I tried cache a few of the pages, and it looks the only one that is now indexed by Goggle is the homepage. Any thoughts on why this is happening?
Intermediate & Advanced SEO | | abernatj0