Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema markup concerning category pages on an ecommerce site
-
We are adding json+ld data to an ecommerce site and myself and one of the other people working on the site are having a minor disagreement on things. What it comes down to is how to mark up the category page. One of us says it needs to be marked up with as an Itempage, https://schema.org/ItemPage The other says it needs to be marked up as products, with multiple product instances in the schema, https://schema.org/Product
The main sticking point on the Itemlist is that Itemlist is a child of intangible, so there is a feeling that should be used for things like track listings or other arbitrary data.
-
Here's what I came up with: Validator Result.
Note that there's no guarantee this will pass muster with Google since they've said that the Product schema is for use on "a product page that describes a single product"
Here's an official response.
-
Are there any official decisions? I'm also considering adding schema markup to category pages. After running a competitor analysis I noticed this is something that I nor my competitor have in practice. So, I figured this will help my ranking for category pages. However, our product lists are frequently updated. So, would it be best if I went with https://schema.org/ItemPage, and if I went with https://schema.org/Product would I have to update the schema when there are changes in the product list.
-
Which did you end up going with?
-
The load time is not an issue really since it is just text data and only about 20 products. We have a nifty setup actually, we use Algolia to display the products on the category page, we are just making a double call to Algolia before the page render and taking their json array and modifying it into what is needed.
If you run this page through the Structured data testing tool, https://www.ebay.com/b/Fine-Jewelry/4196/bn_2408477 this is what one of us is proposing. See how the tool does not break each into a product node.
At the other time this is a page that the other is proposing, https://www.apple.com/shop/mac/mac-accessories It breaks the products into nodes. (albeit there are errors that can be fixed with the pricing)
I think this better illustrates the issue.
-
Logan when I grow up I want to be like you... jejeje is a joke but as, I see you are very active member of the community and always your answers are clear and concise.
Good for you
-
Hi there,
I haven't heard of using product markup on category pages until reading your question. It's a good idea and while researching I came across this other thread from a couple years ago: https://moz.com/community/q/google-rich-snippets-in-e-commerce-category-pages
My main concern is that most ecomm category pages have a lot of products showing by default, and if you've got a snippet of JSON+LD for each of those, you're going to hurt your page speeds. Just something to be mindful of and monitor if you do decide to go this route.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Category Page as Shopping Aggregator Page
Hi, I have been reviewing the info from Google on structured data for products and started to ponder.
Intermediate & Advanced SEO | | Alexcox6
https://developers.google.com/search/docs/data-types/products Here is the scenario.
You have a Category Page and it lists 8 products, each products shows an image, price and review rating. As the individual products pages are already marked up they display Rich Snippets in the serps.
I wonder how do we get the rich snippets for the category page. Now Google suggest a markup for shopping aggregator pages that lists a single product, along with information about different sellers offering that product but nothing for categories. My ponder is this, Can we use the shopping aggregator markup for category pages to achieve the coveted rich results (from and to price, average reviews)? Keen to hear from anyone who has had any thoughts on the matter or had already tried this.0 -
Is it possible to have organization markup schema for sub domain ? and how should it look like ?
Can we have organization markup schema for subdomain ? For example if my main domain is xyz.com and subdomain is sub.xyz.com If i plan to have organization markup schema for subdomain how should it look like ? Should the markup schema must have main domain url or sub domain url in markup schema ? Should it be like this ?
Intermediate & Advanced SEO | | NortonSupportSEO0 -
Where does Movie Theater schema markup code live?
What I am trying to accomplishI want what AMC has. When searching google for a movie at AMC near me, Google loads the movie times right onto the top of the first page. When you click the movie time it links to a pop up window that gives you the option to purchase from MovieTickets.com, Fandango or AMC.com.Info about my theaterMy theater hosts theater info and movie time info on their website. Once you click the time you want it takes you to a third party ticket fulfillment site via sub domain that I have little control over. Currently Fandango tickets show up in Google like AMCs but the option to buy on my theater site does not.Questions Generally, how do I accomplish this? Does the schema code get implemented on the third party ticket purchasing site or on my site? How can I ensure that the Google pop-up occurs so that users have a choice to purchase via Fandango or on my theaters website? TSt9g
Intermediate & Advanced SEO | | ColeBField2 -
Category Pages & Content
Hi Does anyone have any great examples of an ecommerce site which has great content on category pages or product listing pages? Thanks!
Intermediate & Advanced SEO | | BeckyKey1 -
When is Too Many Categories Too Many on a eCommerce site?
We all know that more and more people are increasing the amount of different categories that eCommerce sites have. Say for example, you have over 3,000 different products, all categories contain unique text at the top of each, all of the categories link to each other (so loads on internal linking) and no two categories contain the exact same products. My question is this, is there ever a stage that you could create too many categories? Alternatively, do you think you should just keep creating categories based on what our customers search for?
Intermediate & Advanced SEO | | the-gate-films1 -
Google Rich Snippets in E-commerce Category Pages
Hello Best Practice for rich snippets / structured data in ecommerce category pages? I put structured markup in the category pages and it seems to have negatively impacted SEO. Webmaster tools is showing about 2.5:1 products to pages ratio. Should I be putting structured data in category Pages at all? Thanks for your time 🙂
Intermediate & Advanced SEO | | s_EOgi_Bear0 -
Should I noindex the site search page? It is generating 4% of my organic traffic.
I read about some recommendations to noindex the URL of the site search.
Intermediate & Advanced SEO | | lcourse
Checked in analytics that site search URL generated about 4% of my total organic search traffic (<2% of sales). My reasoning is that site search may generate duplicated content issues and may prevent the more relevant product or category pages from showing up instead. Would you noindex this page or not? Any thoughts?0 -
E-commerce site, one product multiple categories best practice
Hi there, We have an e-commerce shopping site with over 8000 products and over 100 categories. Some sub categories belong to multiple categories - for example, A Christmas trees can be under "Gardening > Plants > Trees" and under "Gifts > Holidays > Christmas > Trees" The product itself (example: Scandinavian Xmas Tree) can naturally belong to both these categories as well. Naturally these two (or more) categories have different breadcrumbs, different navigation bars, etc. From an SEO point of view, to avoid duplicate content issues, I see the following options: Use the same URL and change the content of the page (breadcrumbs and menus) based on the referral path. Kind of cloaking. Use the same URL and display only one "main" version of breadcrumbs and menus. Possibly add the other "not main" categories as links to the category / product page. Use a different URL based on where we came from and do nothing (will create essentially the same content on different urls except breadcrumbs and menus - there's a possibiliy to change the category text and page title as well) Use a different URL based on where we came from with different menus and breadcrumbs and use rel=canonical that points to the "main" category / product pages This is a very interesting issue and I would love to hear what you guys think as we are finalizing plans for a new website and would like to get the most out of it. Thank you all!
Intermediate & Advanced SEO | | arikbar0