Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
For FAQ Schema markup, do we need to include every FAQ that is on the page in the markup, or can we use only selected FAQs?
-
The website FAQ page we are working on has more than 50 FAQs. FAQ Schema guidelines say the markup must be an exact match with the content. Does that mean all 50+ FAQs must be in the mark-up? Or does that mean the few FAQs we decided to put in the markup are an exact match?
-
I would gravitate to marking everything up and letting Google decide what they want to show. Most of the time when you try to 'sculpt' what Google can see in terms of structured data, it usually results in a structured data spam action. Sometimes it can take weeks, months or years for that to happen - but Google always want to be given the full picture.
Google don't take too kindly to being funneled in a certain direction. Schema and rich snippet spam have been a big headache for Google since they started utilising structured data more, some stuff (like author avatars for posts in SERPs) has been entirely taken away in the past (though someone has told me recently, they have been seeing these again for Google mobile layout only).
Google do have some official guidance here:
https://developers.google.com/search/docs/data-types/faqpage
They give a microdata example of implementation: https://search.google.com/test/rich-results?utm_campaign=devsite&utm_medium=microdata&utm_source=faq-page
In their example, nothing is missing or has been left out. Since that's how Google have illustrated their example, that's what I'd aim for myself
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema Markup Validator vs. Rich Results Test
I am working on a schema markup project. When I test the schema code in the Schema Markup Validator, everything looks fine, no errors detected. However, when I test it in the Rich Results Test, a few errors come back.
Intermediate & Advanced SEO | | Collegis_Education
What is the difference between these two tests? Should I trust one over the other?1 -
Would You Redirect a Page if the Parent Page was Redirected?
Hi everyone! Let's use this as an example URL: https://www.example.com/marvel/avengers/hulk/ We have done a 301 redirect for the "Avengers" page to another page on the site. Sibling pages of the "Hulk" page live off "marvel" now (ex: /marvel/thor/ and /marvel/iron-man/). Is there any benefit in doing a 301 for the "Hulk" page to live at /marvel/hulk/ like it's sibling pages? Is there any harm long-term in leaving the "Hulk" page under a permanently redirected page? Thank you! Matt
Intermediate & Advanced SEO | | amag0 -
Can Google Crawl & Index my Schema in CSR JavaScript
We currently only have one option for implementing our Schema. It is populated in the JSON which is rendered by JavaScript on the CLIENT side. I've heard tons of mixed reviews about if this will work or not. So, does anyone know for sure if this will or will not work. Also, how can I build a test to see if it does or does not work?
Intermediate & Advanced SEO | | MJTrevens0 -
Landing pages for paid traffic and the use of noindex vs canonical
A client of mine has a lot of differentiated landing pages with only a few changes on each, but with the same intent and goal as the generic version. The generic version of the landing page is included in navigation, sitemap and is indexed on Google. The purpose of the differentiated landing pages is to include the city and some minor changes in the text/imagery to best fit the Adwords text. Other than that, the intent and purpose of the pages are the same as the main / generic page. They are not to be indexed, nor am I trying to have hidden pages linking to the generic and indexed one (I'm not going the blackhat way). So – I want to avoid that the duplicate landing pages are being indexed (obviously), but I'm not sure if I should use noindex (nofollow as well?) or rel=canonical, since these landing pages are localized campaign versions of the generic page with more or less only paid traffic to them. I don't want to be accidentally penalized, but I still need the generic / main page to rank as high as possible... What would be your recommendation on this issue?
Intermediate & Advanced SEO | | ostesmorbrod0 -
Location Pages On Website vs Landing pages
We have been having a terrible time in the local search results for 20 + locations. I have Places set up and all, but we decided to create location pages on our sites for each location - brief description and content optimized for our main service. The path would be something like .com/location/example. One option that has came up in question is to create landing pages / "mini websites" that would probably be location-example.url.com. I believe that the latter option, mini sites for each location, would be a bad idea as those kinds of tactics were once spammy in the past. What are are your thoughts and and resources so I can convince my team on the best practice.
Intermediate & Advanced SEO | | KJ-Rodgers0 -
What Happens If a Hreflang Sitemap Doesn't Include Every Language for Missing Translated Pages?
As we are building a hreflang sitemap for a client, we are correctly implementing the tag across 5 different languages including English. However, the News and Events section was never translated into any of the other four languages. There are also a few pages that were translated into some but not all of the 4 languages. Is it good practice to still list out the individual non-translated pages like on a regular sitemap without a hreflang tag? Should the hreflang sitemap include the hreflang tag with pages that are missing a few language translations (when one or two language translations may be missing)? We are uncertain if this inconsistency would create a problem and we would like some feedback before pushing the hreflang sitemap live.
Intermediate & Advanced SEO | | kchandler0 -
How can I get a list of every url of a site in Google's index?
I work on a site that has almost 20,000 urls in its site map. Google WMT claims 28,000 indexed and a search on Google shows 33,000. I'd like to find what the difference is. Is there a way to get an excel sheet with every url Google has indexed for a site? Thanks... Mike
Intermediate & Advanced SEO | | 945010 -
Any penalty for having rel=canonical tags on every page?
For some reason every webpage of our website (www.nathosp.com) has a rel=canonical tag. I'm not sure why the previous SEO manager did this, but we don't have any duplicate content that would require a canonical tag. Should I remove these tags? And if so, what's the advantage - or disadvantage of leaving them in place? Thank you in advance for your help. -Josh Fulfer
Intermediate & Advanced SEO | | mhans1