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Hi Moz community,

Recently I am working on our website's SEO. Our company is a marketing agency. We provide general marketing services and also web design. Here is the content of our homepage and internal pages (specific services).

• Homepage (marketing agency)
• Internal page #1 (XXX marketing service)
• Internal page #2 (YYY marketing service)
• Internal page #3 (web design)

I suggest to my supervisor that we could make some improvement and optimize different keywords for these 4 pages, respectively (homepage, internal page #1 #2 #3). However, my supervisor holds a different point of view that homepage and internal page#3 cannot rank both high for their own keywords because web design is not as related to marketing.

So I did some research and look for some top-ranking marketing agency guys who also offer web design.  I found their internal pages about web design service rank pretty bad for their own web-design-related keywords.

Here are my thoughts and guess (please correct me if I am wrong):

• Google takes everything into account and deems web design to be kind of irrelevant content to the website, so the internal page for web design will not rank high.
• The internal page has so much lower power than the homepage so it got outranked by the guys whose homepages are all about web design and development.

My question is: In above case, can homepage and other internal pages (our services) all rank high together for their own keywords?

I know what I wrote is kind of confusing...But I really need help here and want to solve this problem badly. Really appreciate any help!! Thank you in advance!

Best,

Raymond

Hi Moz community,

I work at a web design company. I found my competitors have a lot of site-wide backlinks from their clients with optimized anchor text "affordable web design by XXX". Some of the clients' website are not even relevant to web design or design industry. I am sure those are dofollow links. Although I heard a lot of sayings that site-wide backlinks look unnatural and spammy, why the top ranking guys are still using this way to acquire backlinks? Does Google really actually say no to this?

Thanks for any help and explanation.

Best,

Raymond

Thank you for your insights and help!

But by "head term", what do you mean? Thank you for your patience.

Hi all,

I am a newbie to SEO. Lately, I have been struggling to optimize my title tag. Ones say that we should have long tail words in title tags because long tail words improve click through rate and generate quality leads. On the other hand, ones say that putting other words in the title tag will dilute the main keyword that my page ranks for. Do keywords really dilute each other in the title tags? I am really confused. Let me give this an example:

1. Web Design Services | Company Name

2. Web Design Services with Conversion Focused | Company Name

Which one would you prefer and why? Thank you.  

Best,

Raymond

Thank you, the title should be consistent with the content of the page.

Hi Dmitrii,

Thank you for your response. In version#2, will those 2 keywords dilute each other? How bad is it gonna be? Thank you for your patience.

Best,

Raymond

Hi all,

Assuming a company has two services: SEO and PPC. Here is the situation: I would like to focus on SEO for now but also don't want to leave my PPC service out of the page. SEO accounts for 60% of the content, while PPC accounts for 40%. Assuming the content (SEO + PPC) of the page will not change, which title tag would you prefer, and why?

• SEO | brand name (Is it appropriate that the title focus on SEO but the content of the page contains PPC)
• SEO | PPC | brand name (Will the keywords dilute each other?)
• SEO | SEM Agency | brand name (The idea behind it is that SEM includes SEO and PPC so I think Google would be OK with the page ranking for SEO and also including PPC in the content.

I really appreciate your help and explanation. Thank you!

Hi all,

Here is the situation. There are two services A and B in the page. B is more like a complement to A (they have something in common). C is the umbrella term over A and B. However, our company focuses more on A (70%) than B (30%).   Questions:

1. Can I rank the keyword A for the page, while the page has B? (e.g. A | brand name) Will it hurt the seo, with B being in the page?

2. If I write the title tag this way:  A | B | brand name . Will A and B dilute each other?

3. How about this: **A | C | brand name **(the idea behind this: We focus on A, but also include C because we have B in the page.) Does this make any sense?

I am a newbie to SEO and I realize that could be confusing. Thank you for any support and explanation.

It helps! Thank you!

Hi all,

In my website, I would like to use CSS to set the anchor text to "website design service"(my company provides web design service) but show the button text as "website", due to some artistic reasons. Therefore, the anchor text for the link is "website design service" but what users see is "websites". Does this sound spammy to Google? Is it a risky move that might hurt my SEO?

Looking for some advises here. Thank you very much.

Best,