Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why some websites can rank the keywords they don't have in the page?
-
Hello guys,
Yesterday, I used SEMrush to search for the keyword "branding agency" to see the SERP. The Liquidagency ranks 5th on the first page. So I went to their homepage but saw no exact keywords "branding agency", even in the page source. Also, I didn't see "branding agency" as a top anchor text in the external links to the page (from the report of SEMrush).
I am an SEO newbie, can someone explain this to me, please? Thank you.
-
Also who is the guy lol name them if you suspect wrongdoing or unethical behaviors! I know of at least one page 1 ranking site around my locality that ended up converting a student organization domain with a lot of .edu backlinks and then just ran with it for seo and represented itself in multiple irrelevant and across the country large cities.
They even blatantly dared to SELL backlinks on their site... in broad daylight! in 2016! Needless to say I reported them to Google and saw them get kicked down a notch to page 2 for my test keywords from earlier searches.
-
Thank you!
-
Could be a lot of factors at play here such as the age of the domain, the inbound links it receives etc.
Check the Moz stats for it - page authority, domain authority etc.
-
Thank you, Sean. That is really helpful.
But why this guy ranks better than his competitors even though competitors are targeting exact keyword "branding agency". What are the reasons behind it?
Thank you,
Raymond
-
Hi there,
Historically in SEO, search engines used to use the 'exact match' text of a page (be that in the page title, URL, page copy, H1 etc.) to inform the term to rank the page for.
Nowadays, Google is a lot more understanding of related terms and synonyms since the 'Hummingbird' update. For example, if I optimised my entire site for 'advertising agency', there's a good chance that Google will understand that 'branding' is likely to come under my field of expertise and rank me for searches such as 'branding agency' or similar.
Their optimisation for the term 'branding agency' might not just be down to the homepage - the likelihood is that they have a page on the site explaining their branding services which helps the overall domain rank for that kind of term.
I hope this helps,
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword difficulty and time to rank
Hello, Is there a correlation between the keyword difficult and the time it takes to rank ? In other words let's say I try to rank for the keyword "seo" and it is going to take 2 years to rank 1 st whereas if I go for "best seo tools in 2018" and it takes just 2 weeks ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
How to rank my website in Google UK?
Hi guys, I own a London based rubbish removal company, but don't have enough jobs. I know for sure that some of my competitors get most of their jobs trough Google searches. I also have a website, but don't receive calls from it at all. Can you please tell me how to rank my website on keywords like: "rubbish removal london", "waste clearance london", "junk collection london" and other similar keywords? I know that for person like me (without much experience in online marketing) will be difficult task to optimize the website, but at least - I need some advices from where to start. I'm also thinking to hire an SEO but not sure where to find a trusted company. Most importantly I have no idea how much should pay to expect good results? What is too much and what is too low? I will appreciate all advices.
Intermediate & Advanced SEO | | gorubbishgo0 -
Multiple pages optimised for the same keywords but pages are functionally different and visually different
Hi MOZ community! We're wondering what the implications would be on organic ranking by having 2 pages, which have quite different functionality were optimised for the same keywords. So, for example, one of the pages in question is
Intermediate & Advanced SEO | | TrueluxGroup
https://www.whichledlight.com/categories/led-spotlights
and the other page is
https://www.whichledlight.com/t/led-spotlights both of these pages are basically geared towards the keyword led spotlights the first link essentially shows the options for led spotlights, the different kind of fittings available, and the second link is a product search / results page for all products that are spotlights. We're wondering what the implications of this could be, as we are currently looking to improve the ranking for the site particularly for this keyword. Is this even safe to do? Especially since we're at the bottom of the hill of climbing the ranking ladder of this keyword. Give us a shout if you want any more detail on this to answer more easily 🙂0 -
Why my website disappears for the keywords ranked, then reappears and so on?
Hello to everyone. In the last 2 weeks my website emorroidi.imieirimedinaturali.it has a strange behavior in SERP: it disappears for the keywords ranked and then reappears, and so on. Here's the chronicle of the last days: 12/6: message in GWT: Improvement of the visibility of the website in search. 12/6 the website disappears for all the keywords ranked 16/6 the website reappears for all the keywords ranked with some keywords higher in ranking 18/6 the website disappears for all the keywords ranked 22/6 the website reappears for all the keywords ranked 24/6 the website disappears for all the keywords ranked... I can't explain this situation. Could it be a penalty? What Kind? Thank you.
Intermediate & Advanced SEO | | emarketer0 -
Domain Authority: 23, Page Authority: 33, Can My Site Still Rank?
Greetings: Our New York City commercial real estate site is www.nyc-officespace-leader.com. Key MOZ metric are as follows: Domain Authority: 23
Intermediate & Advanced SEO | | Kingalan1
Page Authority: 33
28 Root Domains linking to the site
179 Total Links. In the last six months domain authority, page authority, domains linking to the site have declined. We have focused on removing duplicate content and low quality links which may have had a negative impact on the above metrics. Our ranking has dropped greatly in the last two months. Could it be due to the above metrics? These numbers seem pretty bad. How can I reverse without engaging in any black hat behavior that could work against me in the future? Ideas?
Thanks, Alan Rosinsky0 -
Why does my home page show up in search results instead of my target page for a specific keyword?
I am using Wordpress and am targeting a specific keyword..and am using Yoast SEO if that question comes up.. and I am at 100% as far as what they recommend for on page optimization. The target html page is a "POST" and not a "Page" using Wordpress definitions. Also, I am using this Pinterest style theme here http://pinclone.net/demo/ - which makes the post a sort of "pop-up" - but I started with a different theme and the results below were always the case..so I don't know if that is a factor or not. (I promise .. this is not a clever spammy attempt to promote their theme - in fact parts of it don't even work for me yet so I would not recommend it just yet...) I DO show up on the first page for my keyword.. however.. instead of Google showing the page www.mywebsite.com/this-is-my-targeted-keyword-page.htm Google shows www.mywebsite.com in the results instead. The problem being - if the traffic goes only to my home page.. they will be less likely to stay if they dont find what they want immediately and have to search for it.. Any suggestions would be appreciated!
Intermediate & Advanced SEO | | chunkyvittles0 -
Website stuck on the second page
Hi there Can you please help me. I did some link building and worked with website last couple of months and rank got better but all keywords are on the second page, some of them are 11th and 12th. Is there anything I did wrong and google dont allow the website on the first page? Or should I just go on. It just looks strange keywords are on the second page for 2 weeks and not going to the first page for any single day. The website is quite old, around 10 years. Anyone knows what it is or where I can read about it?
Intermediate & Advanced SEO | | fleetway0 -
Can I Improve Organic Ranking by Restrict Website Access to Specific IP Address or Geo Location?
I am targeting my website in US so need to get high organic ranking in US web search. One of my competitor is restricting website access to specific IP address or Geo location. I have checked multiple categories to know more. What's going on with this restriction and why they make it happen? One of SEO forum is also restricting website access to specific location. I can understand that, it may help them to stop thread spamming with unnecessary Sign Up or Q & A. But, why Lamps Plus have set this? Is there any specific reason? Can I improve my organic ranking? Restriction may help me to save and maintain user statistic in terms of bounce rate, average page views per visit, etc...
Intermediate & Advanced SEO | | CommercePundit1
