Welcome to the Q&A Forum

Hey @Viktoriia1805,

Would you be able to let us know the URL so we can check this?

Also are there any errors showing when you run the URL through the inspection tool on Google Search Console (as below)?

Hi,

They have confirmed that this has no impact on your search ranking:

https://searchengineland.com/google-says-keywords-tld-part-url-ignored-ranking-purposes-251971

Cheers,

Sean

Hey Moz folks,

I'm in the process of getting a deck together to discuss 'Disruption in search' and I wondered if the community would be able to share any ideas of their own as to what they feel is/has/will be disrupting the search/search marketing industry?

Any input would be appreciated.

Thanks!

Sean

Awesome, thank you so much!

Hi,

If you go to sitemaps and then run the same report against your image sitemap, it should shed some more light. Make sure to click on 'excluded' before you post the next screenshot. This will then list out the reasons that the images are not being indexed.

Kind regards,

Sean

Hi There,

Auto tagging is a great place to start.

If that isn't possible, it it's breaking, you can manually specify UTM values by adding a query extension to each landing page URL.

Google's tool for doing this is here > https://ga-dev-tools.appspot.com/campaign-url-builder/

All the best,

Sean

Hi There,

Press the 'go to new report' button in the top right. It should take you to the new Google Search Console report which will tell you the exact reasons why URLs that you're submitting aren't being indexed.

Feel free to post the screenshot of the results on here and I can help you figure out what to do next.

All the best,

Sean

Hi There,

First Question:

There are robots.txt files in these locations, however both don't reference a disallow for this page so this isn't the issue:

• https://www.brody.be/nl/robots.txt
• https://www.brody.be/robots.txt

I would use the new version of Google Search Console and use the URL inspection tool. This will let you know why the URL is being excluded and give you the option to manually submit it if everything is ok with it.

Second Question

Google can be a bit funny about meta descriptions, especially ones that contain emoji characters like the ticks you are showing within the Yoast meta description field. Sometimes if it deems the meta description irrelevant, it can rewrite it itself. If this has been changed recently, I would give it a bit more time to refresh and see what happens.

I hope that helps!

Kind regards,

Sean

Hi there,

This looks to be something to do with a URL generator that is dynamically creating URLs based on certain categories being present.

The downside being that those categories look to have been removed, hence the 'null' values being passed through.

I would push this back to your developers as a serious issue, there could be a large amount of duplication occurring if you're not careful.

All the best,

Sean

Hi There,

It all looks fine for me when I search for Sumy Designs. Is this your business?

https://postimg.cc/JHL7ZZMr

If so, this might have rectified itself.

All the best,

Sean

Hey Miriam,

Whatever happens, I would LOVE Google to roll out a more comprehensive way of exporting Google My Business data - the API is still massively limited and the manual process of exporting data for clicks, calls, website visits etc. is an absolute killer!

Referring to your prediction number 3 on voice search, I'm thinking there's going to be way more of a focus on geolocation and we're going to see another huge rise in 'near me' searches.

All the best,

Sean

Hi there,

That might be a hard question to answer - it could depend on a number of factors including:

• Any exclusive rights that competitors have signed up to for being listed
• Your contact points at each of the domains
• The way that you approach them
• etc.

I've ran link building campaigns that have had as low as 2-3% response rates all the way through to campaigns that we expect nearer the 50-60% mark. There are so many factors at play that you can never predict what would happen.

Seeing as though the sites you've mentioned already mention other competitor products, they're likely to be more open to adjusting that content to include you in it. With this in mind, you might have a strong 'in' to your campaign so I would expect a higher response rate because of that.

I hope this helps.

Sean

Hi,

You'll likely be charging them for the click, however Google does have tools in place to identify invalid clicks - i.e. multiple PPC clicks from one IP address. They'll likely be picking up on the number of clicks you're making in a short period of time and it's likely that your competitor may not be charged.

There's more information you can find here:

https://support.google.com/adwords/answer/42995?hl=en-GB

I hope this helps,

Sean

Hey there,

I would say the easiest way to do this would be through Google Tag Manager. If you can put the container on all pages of your website, it has a bunch of support for adding 3rd party tags (such as Facebook, Twitter etc.) within the interface and you can add your tag and deploy the container in seconds.

All the best,

Sean

Hey Neil,

Historically, each redirect chain caused a link to lose a small portion of equity.

A few weeks ago, Google announced that this is no longer the case and 301 redirects DON'T lose any equity any longer. This update now means that domain level redirects won't result in equity loss - if anything, it's best practice to ensure your URLs are HTTPS.

You can check out the blog here - https://moz.com/blog/301-redirection-rules-for-seo

All the best,
Sean

Hey there,

It looks like the 'Boutique Hotels' page has been optimized for the term 'boutique hotels' more effectively than the homepage. Google takes into account a whole bunch of figures when determining the best page on your domain to rank for a particular term. You might find that users stay on site/convert more often when they enter the site on that page - Google might have picked up on that and chosen to serve this page as the best entry point for that journey.

I hope this helps,

Sean

Hi,

I would stay clear of automated software such as SEnuke TNG.

It 'simulates clicks' and 'builds links for you' - basically your one-way ticket to a Google Penalty. Yes, there's a chance that this may give you a short term boost in traffic, but rest assured your site will be laid to waste when Google picks up on it and it'll take you months to get it back to normal again.

My advice, don't touch it. Keep your 'white hat' on and do SEO right.

I hope this helps,

Sean

Hey Becky,

I would say to check out the competition for this - for example, search for 'same day delivery {your business service}' into Google and see what comes up.

An example search on my screen turned up a bunch of local retailers that have optimised their '/delivery-information' pages to shout about the 'same day delivery' option. Almost all of the top 10 mentioned their 'same day delivery' option within their page title and meta description also, with a couple of them featuring the whole 'same-day-delivery' term within their URL.

If you're going for the local searches such as 'same day delivery {your business service} in {location}', then I would recommend writing a section about the delivery option within each of the location pages for search engines to pick up. It wouldn't hurt to mention this within their page titles and meta descriptions also.

I hope that helps!

Sean

Hi There,

The best way of doing this is to log into Google My Business and ensure that your business listing is fully populated. GMB allows you to add further details such as:

• Opening hours
• Additional imagery
• Linking to Google AdWords
• Etc.

Once this has been fully populated, this information will pull through into search results, be that in the Knowledge Graph panel or in the local pack results (as per your screenshot).

I hope this helps,

Sean

Hey there,

There are so many factors that could be affecting this - geo-location, search history, the Google account you're using when you browse - all of these things will be personalizing the search results that you see.

To get a fairer comparison, either go incognito in a fresh browser window with browser cache/history deleted or use another rank tracker to compare another set of unbiased results.

All the best,

Sean