Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Using CSS to hide anchor text
-
Hi all,
In my website, I would like to use CSS to set the anchor text to "website design service"(my company provides web design service) but show the button text as "website", due to some artistic reasons. Therefore, the anchor text for the link is "website design service" but what users see is "websites". Does this sound spammy to Google? Is it a risky move that might hurt my SEO?
Looking for some advises here. Thank you very much.
Best,
-
It helps! Thank you!
-
It's something you shouldn't _really _doing so it comes with the usual warning of "use with caution"...
That said, the chances of anything negative happening here are so slim it's probably not worth worrying about. If you were cloaking shady anchor text relating to gambling or viagra it would be a different story.
There are two other points to be aware of here though. Firstly, it's very unlikely you'll see any ranking difference between those two link anchors in your link profile. The other is that it sounds like you're dropping footer links on your clients' sites to build your link profile. That one is cause for genuine concern if it's on a large volume. If it's only a couple of sites, disregard everything below!
How these are treated post Penguin 4.0 I don't know just yet but at best, they're given very little weight. We've just finished pulling one of our web design clients back up from ~ page 8 after he built a large volume of those same footer links over about 6 months. It may be because they were all irrelevant links (his clients have nothing to do with web design, obviously) or perhaps because his anchor profile was 98% "Web Design". Which of these caused the problem is quite irrelevant.
We removed those links from all but a handful of sites and he's back to the middle of page 1 so the real work just started. This was earlier in the year so again, I have no clue how that same thing would play you now after the latest update.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I use meta noindex and robots.txt disallow?
Hi, we have an alternate "list view" version of every one of our search results pages The list view has its own URL, indicated by a URL parameter I'm concerned about wasting our crawl budget on all these list view pages, which effectively doubles the amount of pages that need crawling When they were first launched, I had the noindex meta tag be placed on all list view pages, but I'm concerned that they are still being crawled Should I therefore go ahead and also apply a robots.txt disallow on that parameter to ensure that no crawling occurs? Or, will Googlebot/Bingbot also stop crawling that page over time? I assume that noindex still means "crawl"... Thanks 🙂
Intermediate & Advanced SEO | | ntcma0 -
Block in robots.txt instead of using canonical?
When I use a canonical tag for pages that are variations of the same page, it basically means that I don't want Google to index this page. But at the same time, spiders will go ahead and crawl the page. Isn't this a waste of my crawl budget? Wouldn't it be better to just disallow the page in robots.txt and let Google focus on crawling the pages that I do want indexed? In other words, why should I ever use rel=canonical as opposed to simply disallowing in robots.txt?
Intermediate & Advanced SEO | | YairSpolter0 -
Using Canonical URL to poin to an external page
I was wondering if I can use a canonical URL that points to a page residing on external site? So a page like:
Intermediate & Advanced SEO | | llamb
www.site1.com/whatever.html will have a canonical link in its header to www.site2.com/whatever.html. Thanks.0 -
Using the same content on different TLD's
HI Everyone, We have clients for whom we are going to work with in different countries but sometimes with the same language. For example we might have a client in a competitive niche working in Germany, Austria and Switzerland (Swiss German) ie we're going to potentially rewrite our website three times in German, We're thinking of using Google's href lang tags and use pretty much the same content - is this a safe option, has anyone actually tries this successfully or otherwise? All answers appreciated. Cheers, Mel.
Intermediate & Advanced SEO | | dancape1 -
Do I need to use rel="canonical" on pages with no external links?
I know having rel="canonical" for each page on my website is not a bad practice... but how necessary is it for pages that don't have any external links pointing to them? I have my own opinions on this, to be fair - but I'd love to get a consensus before I start trying to customize which URLs have/don't have it included. Thank you.
Intermediate & Advanced SEO | | Netrepid0 -
301 vs 410 redirect: What to use when removing a URL from the website
We are in the process of detemining how to handle URLs that are completely removed from our website? Think of these as listings that have an expiration date (i.e. http://www.noodle.org/test-prep/tphU3/sat-group-course). What is the best practice for removing these listings (assuming not many people are linking to them externally). 301 to a general page (i.e. http://www.noodle.org/search/test-prep) Do nothing and leave them up but remove from the site map (as they are no longer useful from a user perspective) return a 404 or 410?
Intermediate & Advanced SEO | | abargmann0 -
Is white text on a white background an issue when...?
Hi guys, This question was loosely answered here (http://www.seomoz.org/q/will-google-index-a-site-with-white-text-will-it-give-it-bad-ratings), but I wanted to elaborate on the concern. The issue I have is this, http://www.searchenginexperts.com.au/preview/white-text-white-background-issue Of the four div elements on the page, which; is best practice for SEO? and which of them would not be penalized by google on the grounds of hidden text? The reason I ask is that I have a site that is currently implementing the first div styling, but if you either remove the image OR uncheck the repeat-x (in inspect element) the text is left as white on white. I have added the transparent image on green to prove that having a background colour to back up the tiled image is not always going to work. What can be done in this scenario? Thanks in advance, Dan (From my managers account)
Intermediate & Advanced SEO | | RuchirP0 -
Meta Keywords: Should we use them or not?
I am working through our site and see that meta keywords are being used heavily and unnecessarily. Each of our info pages will have 2 or 3 keyword phrases built into them. Should we just duplicate the keyword phrases into the meta keyword field, should put in additional keywords beyond or not use it at all? Thoughts and opinions appreciated
Intermediate & Advanced SEO | | Towelsrus1