Breadcrumbs with JSON-LD
-
Just a quick question re implementation of JSON-ID breadcrumbs
You are here: Acme Company → Electronics → Computers → Laptops
So in this example laptops is my current page without a link on the visible on-page breadcrumb.
When implementing JSON-LD BreadcrumbList should Laptops be included in the schema snippet, or commence from Computers to home?
-
I certainly don't think there's any harm in a self-referencing confirmation, if anything it gives a bit of a 'you are here' marker
I found a Stack thread which might be handy:
... seems pretty relevant. Obviously they're using microdata and not JSON-LD, but the logic should be similar
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to handle Breadcrumbs for Blog Posts in multiple categories?
The site in question uses Wordpress. They have a Resources section that is broken into two categories (A or B). Underneath each of these categories is 5 or 6 subcategories. The structure looks like this: /p/main-category-a/subcategory/blog-post-name /p/main-category-b/subcategory/blog-post-name All posts have a main category, but other posts often have multiple subcategories while some posts also fall into both main categories. What would be the easiest or most effective way to auto-populate the breadcrumb based on from where the person reached the blog post? So for example, a way to set Home -> Main Category -> Subcategory 1 as the breadcrumb if they reach it from the Subcategory 1 landing page. Or is this not possible and we should just set the breadcrumb manually based on where we feel it best lives? Thanks.
Technical SEO | | Alces0 -
How to Implement JSON-LD
Hi, I was implementing JSON-LD via Google Tag Manager but have since read that it is better to place directly on the web page. My questions are: Where exactly do you add the JSON-LD - I mean physically? This article by Moz says the head or body. Does it matter where in the head? At the end? If you do not have development access- is there an easy way to insert? Can you view the added JSON-LD directly on the web page after you have added it or is it not visible in the source once you have added it this way ? If you cannot see it, how do you view? Or it it just OK to use the Google Structured Testing tool as evidence that it is being seen by Google? Thanks
Technical SEO | | AL123al1 -
Different breadcrumbs for each productpage
Hi all, I have a question related to the breadcrumb. We have an e-commerce site. There is a difference in the breadcrumb when navigating to our products vs directly browsing to the URL of the product. When you navigate to the product the breadcrumb looks like this (also in the source code):
Technical SEO | | AMAGARD
Home > Sand > Sandpit sand > Bigbag Sandpit sand type xyz When you visit the product URL directly, the breadcrumb looks like this (also in the source code):
Home > Bigbag Sandpit sand type xyz Looks to me that can be confusing for a search engine and that it is unclear what the site's structure/hierarchy is like (and also for a user of course). Is that true? If yes, does this have a big direct negative impact looking at SEO? Thanks in advance!0 -
Is Removing Breadcrumbs Detrimental for SEO?
We have full navigational breadcrumbs on our site for the menu and the brand menu. i.e. Home > Clothing > Jackets Brand > Brand Name > Brand Jackets There's been talk of removing this and having it like Chico's does, where on item pages they just have a link at the top to previous category (i.e. you're on a shirt product page and at the top it says "Back to Tops" instead of listing Home > Clothing > Tops) Is doing something like this detrimental to SEO? From what I've read Breadcrumbs are for user experience but I just want to be sure.
Technical SEO | | AliMac260 -
Schema.org markup for breadcrumbs: does it finally work?
Hi, TL;DR: Does https://schema.org/BreadcrumbList work? It's been some time since I last implemented schema.org markup for breadcrumbs. Back then the situation was that google explicitly discouraged the use of the schema.org markup for breadcrumbs. In my experience it had been pretty hit or miss - sometimes it worked without issues; sometimes it did not work without obvious reason. Consequently, I ditched it for the data-vocabulary.org markup which did not give me any issues. However, I prefer using schema.org and currently a new site is being designed for a client. Thus, I'd like to use schema.org markup for the breadcrumb - but of course only if it works now. Google has dropped the previous warning/discouragements and by now lists a schema.org code https://developers.google.com/structured-data/breadcrumbs based on the new-ish https://schema.org/BreadcrumbList. Has anybody here used this markup on a site (preferably more than one) and can confirm whether or not it is reliably working and showing the breadcrumb trail / site hierarchy in the SERP? Thanks for your answers! Nico
Technical SEO | | netzkern_AG0 -
Last Part Breadcrumb Trail Active or Non-Active
Breadcrumbs have been debated quite a bit in the past. Some claim that the last part of the breadcrumb trail should be non-active to inform users they have reached the end. In other words, Do not link the current page to itself. On the other hand, that portion of the breadcrumb would won't be displayed in the SERPS and if it was may lead to a higher CTR. Foe example: www.website.com/fans/panasonic-modelnumber panasonic-modelnumber would not be active as part of the breadcrumb. What is your take?
Technical SEO | | CallMeNicholi0 -
Can the Breadcrumb Trail be used as the H1 tag?
We hace recently discovered that the x-cart sites we have dont have H1 tags. Can the breadcrumb trail on the category and sub category pages be used as the H1 tag?
Technical SEO | | heathshowman0 -
Breadcrumb navigation with URL ending
Will it make a difference if a page has this format for URLs and breadcrumb navigation www.domain.com/category.html
Technical SEO | | Motava
www.domain.com/category/product1.html vs. www.domain.com/category/
www.domain.com/category/product1.html
or
www.domain.com/category/product1 does it make sense to change the category page or will it not make a huge difference?0