Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
SEO Best Practice for Managing a Businesses NAP with Multiple Addresses
-
I have a client with multiple business addresses - 3 across 3 states, from an SEO perspective what would be the best approach for displaying a NAP on the website?
So far I've read that its best:
- to get 3 GMB account to
- point to 3 location pages
- & use a local phone number as opposed to a 1300 number.
- Display all 3 locations in the footer, run of site
-
My pleasure, Joe!
-
Thanks Miriam!
-
Hi Joe!
Yes, you want a single website for the company, with 3 good landing pages on it (one for each of your locations). With just 3 locations, you could put all 3 in the footer, if you like, but it's likely not necessary to do so.
And, if these are physical, staffed locations and the company meets face-to-face with its customers and you have a unique phone number for each branch, it is eligible for 3 GMB listings.
You can then either link all 3 branches' listings to the homepage (which some argue is better for rankings) or, link each to its own landing page (which I much prefer as it offers a much better opportunity of converting the customer with content that's been created just for them). But, it's up to you which you prefer as Google doesn't insist on one path or the other.
Just be sure your locations meet the specifications of Google's guidelines and you should be good to go.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which is the best, ".xx" or ".com.xx" in general and for SEO?
Hi, I'm working for a digital marketing agency and have traffic from different countries. We are planning to make different websites for each country. What is the best SEO practice to choose the domain between ".xx" or ".com.xx" from Spain, Mexico, Chile, Colombia and Peru?
Local Website Optimization | | NachoRetta
I think that the ccTLD is better always, for example ".es" better than ".com.es"0 -
Multilocation business, how can you rank for different categories in different locations with only branch pages?
Hello Mozzers, I am wondering how do you rank for categories locally where when you operate from multiple branches. Currently our eCommerce website has location pages for every category but I know that this is now classed as doorway pages and spammy so I am in the process of sorting out our site structure. I understand that the general format for having sites with multiple branches is to have a branch page per physical location and that's about it. Is there any more to this ? However, What confuses me though, is that if you offer all these services in all these branches, how are you going to rank for them locally if you don't have a specific page for each of them in that location? So for example - We rent Carpet cleaners , floor sanders, generators in each of our different branches. My site currently has a carpet cleaner hire <location>url , floor sander hire <location>url and a generator hire <location>url. Every branch has a url for each of my categories.</location></location></location> So if I was to get rid of all of my location category pages. How am I going to rank for these renting these products in different cities where our branches does without having specific location pages for them ? Is it just a case that google knows that because I have branch pages at locations x, y, x , then my carpet cleaner , floor sander and generator category pages will rank locally in those locations providing I have decent citations etc etc etc thanks
Local Website Optimization | | PeteC12
Pete0 -
Should I use pipe in title tags for local seo?
Hi, I've created a bunch of landing pages for local areas, reading, windsor, slough etc for the title tag I have for Windsor Emergency Electrician Windsor - BrandName should I be using a pipe in the tag to further help search engines learn/identify the location? Emergency Electrician | Windsor - BrandName Thank you Kev
Local Website Optimization | | otex1 -
Schema for same location on multiple sites - can this be done?
I'm looking to find more information on location/local schema. Are you able to implement schema for one location on multiple different sites? (i.e. - Multiple brands/websites (same parent company) - the brands share the same location and address). Also, is schema still important for local SEO? Thank you in advance for your help!
Local Website Optimization | | EvolveCreative0 -
Call Tracking, DNI Script & Local SEO
Hi Moz! I've been reading about this a lot more lately - and it doesn't seem like there's exactly a method that Google (or other search engines) would consider to be "best practices". The closest I've come to getting some clarity are these Blumenthals articles - http://blumenthals.com/blog/2013/05/14/a-guide-to-call-tracking-and-local/ & the follow-up piece from CallRail - http://blumenthals.com/blog/2014/11/25/guide-to-using-call-tracking-for-local-search/. Assuming a similar goal of using an existing phone number with a solid foundation in the local search ecosystem, and to create the ability to track how many calls are coming organically (not PPC or other paid platform) to the business directly from the website for an average SMB. For now, let's also assume we're also not interested in screening the calls, or evaluating customer interaction with the staff - I would love to hear from anyone who has implemented the DNI call tracking info for a website. Were there negative effects on Local SEO? Did the value of the information (# of calls/month) outweigh any local search conflicts? If I was deploying this today, it seems like the blueprint for including DNI script, while mitigating risk for losing local search visibility might go something like this: Hire reputable call-tracking service, ensure DNI will match geographic area-code & be "clean" numbers Insert DNI script on key pages on site Maintain original phone number (non-DNI) on footer, within Schema & on Contact page of the site ?? Profit Ok, those last 2 bullet points aren't as important, but I would be curious where other marketers land on this issue, as I think there's not a general consensus at this point. Thanks everyone!
Local Website Optimization | | Etna1 -
How Google's Doorway Pages Update Affects Local SEO
Hey Awesome Local Folks! I thought I'd take a proactive stance and start a thread on the new doorway pages update from Google, as I feel there will be questions coming up about this here in the forum: Here's the update announcement: http://googlewebmastercentral.blogspot.com/2015/03/an-update-on-doorway-pages.html And here's the part that will make local business owners and Local SEOs take a second glance at this: Here are questions to ask of pages that could be seen as doorway pages: Do the pages duplicate useful aggregations of items (locations, products, etc.) that already exist on the site for the purpose of capturing more search traffic? I think this will naturally lead to questions about the practice of creating local/city landing pages. At this point, my prediction is that this will come down to high quality vs. crummy quality pages of this type. In fact, after chatting briefly with Andrew Shotland, I'm leaning a bit toward seeing the above language as being strongly geared toward directory type sites and large franchises. I recommend reading Andrew's post about his take on this, as I think he's on the right track: http://www.localseoguide.com/googles-about-to-close-your-local-doorway-pages/ So, I'm feeling at this point that if you've made the right efforts to develop unique, high quality local landing pages, you should be good unless you are an accidental casualty of an over-zealous update. We'll see! If anyone has thoughts to contribute on this thread, I hope they will, and if lots of questions start coming up about this here in the community, feel free to link back to this thread in helping your fellow community members 🙂 Thanks, all!
Local Website Optimization | | MiriamEllis9 -
SEO Value in Switching to ".NYC" Domain?
Recently " .NYC" domains have become available for purchase to New York City based businesses. I own and operate a New York City commercial real estate firm, nyc-officespace-leader.com. New domain would be www.metro-manhattan.nyc Our existing domain has been in use for seven years.would there be an SEO benefit to transferring our site to .NYC domain? Or would a new domain kill our domain rank? Thanks, Alan
Local Website Optimization | | Kingalan10 -
Is translating my SEO meta data to new languages worthwhile?
When translating a website to additional languages, is it recommended, for Google SEO purposes, that the keywords, re-written URLs, meta titles and meta descriptions of each page be translated as well; or have those elements been completely depreciated?
Local Website Optimization | | sptechnologies0