Hello,

Disavow is no longer necessary - https://www.searchenginejournal.com/google-disavow-tool/289871/

I'd 301 redirects from the discontinued lines to the main  section pages, so

https://www.domain.com/product-type/a-red-sweater

would redirect to

https://www.domain.com/product-type/

First I've come across this claim, all pages should contain the site name/ organisation name as well as the page name - example "How to blog | Site name"

Hi,

After you've read the article Nozzle recommended, use the https://technicalseo.com/tools/robots-txt/ tool to test whatever you put together.

Hi there,

It can take takes as little as 48 hours for google to take of a disavow file. after which it can still take weeks even months until google re-crawls the disavowed links and takes the disavow them into account.

Hi there, I recommend that you  use the business schema on the homepage.

Basically, buy more high DA links from even more domains, I'd recommend in investing DA 60+ links. Moxz has produce some great Blogs recently on this matter:

• https://moz.com/blog/boost-content-linkability
• https://moz.com/blog/effective-link-building-campaign 
• https://moz.com/blog/20-illustrations-on-search-engines-valuation-of-links

In addition to Jose response, good old Blogger outreach. Come up with a gameplan focused on what subject matter, keywords & DAs you're after, them either you approach the bloggers yourself, or you pay a 3rd party to procure the links for you. The later is the most common approach as link building can be very timeconsuming. As with most thing SEO, Moz has an article on this matter https://moz.com/blog/blogger-outreach-for-your-clients.

Also, if you have a Moz Pro account & campaigns set up & running then there is the Opportunities feature accessible via the campi=aign dashboard.

Hi, why not have 2 GMB profiles as they appear to have 2 distinct offerings.

If you must use one GMB profile then I don't see any issues applying 2 different categories, as long as they accurately reflect the company.

Hi there,

Re-submitting a new sitemap.xml wouldn't go amiss. I believe that AMP pages are best for news & high volume websites.

Hello Rishi,

Have you made any changes to the site?

DA is a concept proprietary to Moz, it was recently recalibrated which may explain the drop - https://moz.com/domain-authority-2.0

Hello, canonicalisation will suffice in this context.

Hi there,

What efforts have you made to date?

Have you audited the site in more detail?

• Where the drops occurred via Search Console?
• What keywords dropped the most & when
• Audited your website to see if there are any technical issue?
• Conducted a backlink audit - do you acquire backlinks

You appear to lack the basics such as:

• meta-data
• alt tags
• substantial content, possibly due to the lack of a content strategy

25% by the end of the month doesn't sound realistic, an external agency probably won;t turn anything around in less than a few months.

Hello,

I'd say not, in the same sense that having a NAP in the websites footer doesn't have any negative effects on a website SEO ranking, in this specific content its the opposite

My preference is to treat these types of pages as dynamic URLs & block them in the robots.txt

Disallow: /?
Disallow: /=

But, since you can't do this in Shopify, then you need to manually add the code in to the pagination pages (somehow).

I got the HTML code from
https://help.shopify.com/en/manual/promoting-marketing/seo/hide-a-page-from-search-engines

Hello, out of interest why not just use the word "half"? I have a feeling that most people would use the word, not the fraction especially on a mobile device; where you'd be required to swap between the alphabetical & numerical keyboards.

Basically, buy more high DA links from even more domains, I'd recommend in investing DA 60+ links. Moxz has produce some great Blogs recently on this matter:

• https://moz.com/blog/boost-content-linkability
• https://moz.com/blog/effective-link-building-campaign 
• https://moz.com/blog/20-illustrations-on-search-engines-valuation-of-links

Hello Kingalan1,

Looks like you're already improved your Google rankings! Have you checked your traffic sources in Google? To improve your site authority quicker, start a link building campaign.

Hi there, I recommend that you  use the business schema on the homepage.

I have a client with multiple business addresses - 3 across 3 states, from an SEO perspective what would be the best approach for displaying a NAP on the website?

So far I've read that its best:

• to get 3 GMB account to
• point to 3 location pages
• & use a local phone number as opposed to a 1300 number.
• Display all 3 locations in the footer, run of site