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If it's an updated article, then update the page, ensure that the URL remains the same though, clearly, the subject matter is in demand.

Hello Rishi,

Have you made any changes to the site?

DA is a concept proprietary to Moz, it was recently recalibrated which may explain the drop - https://moz.com/domain-authority-2.0

Hello, canonicalisation will suffice in this context.

The quality of the copy is more important than the number of times that the keyword is used, I aim for a 3% keyword density; regardless of the purpose of the copy.

Hi there,

What efforts have you made to date?

Have you audited the site in more detail?

• Where the drops occurred via Search Console?
• What keywords dropped the most & when
• Audited your website to see if there are any technical issue?
• Conducted a backlink audit - do you acquire backlinks

You appear to lack the basics such as:

• meta-data
• alt tags
• substantial content, possibly due to the lack of a content strategy

25% by the end of the month doesn't sound realistic, an external agency probably won;t turn anything around in less than a few months.

Hello Yes,

Google Ads Keyword Planner allows for quite granular search volumes to to be displayed

Found it thanks, how I missed a big red button I'll ever know!

As bagia advised - you should target High DA sites, mix nofollow and dofollow link. The higher the DA the better the results will be; you'll rank higher quicker, but, lower DAs will get you a much more natural back link profile.

My only addition would be (whenever possible) to try connect to relevant sites, those in a similar industry as yours.

PR is OK if its genuine.

Directory submissions should be reserved for local SEO these days.

Hello,

Read https://moz.com/beginners-guide-to-seo & apply findings

Whilst targeted keyword URLs in is good practice, at this stage of the game I'd just stick to updating page copy, meta data, alt tags etc. Updating the URLS would require a large amount of affort, when you take getting 301s in to account, My advice woould be to create new a new URL structure as & when new products come on line

Hello,

I'd say not, in the same sense that having a NAP in the websites footer doesn't have any negative effects on a website SEO ranking, in this specific content its the opposite

Whatever works for you, at times some calculation of keyword density may be required to avoid overuse.

Hello kekepeche,

• Citing your sources is good practice & you'll;l avoid aby potential penalisation.
• Google is clever enough to 'know' the original [older] content source
• Use regular links since you're citing the original authors
• If you can get your writer to rewrite some source content to make it 80%+original this would be better for your SEO campaigns as it's technically original content so will rank better - Though, take care as not to infringe copyright

Hello,

Personally, I wouldn't ignore any SEO changes, I'd ask your SEO company to itemise the changes & provide a rationale for those updates.

I've recently had a client that lost all of thir DA & took a steep dive in organic traffic, as a result of another company's lack of attention to their SEO campaign management.

I agree with effectdigital, keep them in.

My preference is to treat these types of pages as dynamic URLs & block them in the robots.txt

Disallow: /?
Disallow: /=

But, since you can't do this in Shopify, then you need to manually add the code in to the pagination pages (somehow).

I got the HTML code from
https://help.shopify.com/en/manual/promoting-marketing/seo/hide-a-page-from-search-engines

Having a keyword in a domain name is no longer relevant & hasn't been for a good while - but - in answer to your question, I personally would go for...

2. www.engagementrings.com

Great read Miriam, It'll be interesting to see how the social media landscape will actually change, people may leave Facebook, but _may _come back once the noise dies down; there is no real competition to them. Just like Bing & Google!

Hi there, personally I only ever worry about SPAM scores over 80%, I don't consider SSL as an issue; especially for older links.

Hello, out of interest why not just use the word "half"? I have a feeling that most people would use the word, not the fraction especially on a mobile device; where you'd be required to swap between the alphabetical & numerical keyboards.

I've never known social media account names to be an SEO factor, as long as the business details such as business name, phone number, postal address, web address etc are consistent; you should be fine

In the Moz Search Visibility graph, how are a clients competitor companies calculated? Where is this information gathered from? We add the clients GA account to the campaign, not the competitors.

Hi there, I recommend that you  use the business schema on the homepage.

Waste of money, no SEO value at all

Hello Kingalan1,

Looks like you're already improved your Google rankings! Have you checked your traffic sources in Google? To improve your site authority quicker, start a link building campaign.

My preference would be the UTM tagging as I find it easier later on down the line when it comes to reporting & tracking

When will Moz crawl a campaign to determine a sites DA?

Metadata is for conversion, not ranking. Personally, I prefer to

• use the meta title as the products/ page name
• create a meta description of up to 153 characters  with the target keyword added

Focus on creating good page content, just in case Google decides to use it, instead of the metadata; as is the case sometimes.

This was tried at my Agency a few months ago, it was a waste of time, in my opinion, unless you're running a News service.

I'd focus on optimising your site & upgrade your hosting solution.

The simple answer I use in response to my clients is that GTM is for setting up more accurate tracking & Google Search Console (GSC) is for more accurate reporting.

For a more in-depth explanation, Moz has some useful articles

• https://moz.com/blog/an-introduction-to-google-tag-manager
• https://moz.com/blog/a-beginners-guide-to-the-google-search-console

Also, I recommend that you ask the agencies you're talking to what the track, measure & report on.

Hello,

In my experience, the best way to install Google Analytics is via the Yoast plugin, I recommend that you also add Google Search Console; the verification code can be also instaled via Yoast. As for installing Google Tag Manager, use the 'Insert Headers and Footers' plugin.

Hi there,

Hi there you can update multiple locations to one account - https://support.google.com/business/answer/3370250?hl=en

If you want to create & clean up GMB account for each franchise, then it's going to be a manual, laborious process.

It all depends on how the franchise owner wants to present themselves to the market.

Hello,

You can make the H1 the simple useful page names, & use keywords in the H2 tags & page copy & image alt tags. Focus on writing for the user & then insert the keywords so that the copy reads well.

There are no cons (that I can see) to losing the "/shop-by-department/" folder, the new URL structure you illustrated is better as it offers an opportunity to add pertinent keywords.

Just be sure you have your 301 redirects set up correctly.

Hello,

Add:

# Canonical https/www

RewriteCond %{HTTPS} off [OR]
RewriteCond %{HTTP_HOST} !^www. [NC]
RewriteCond %{HTTP_HOST} ^(.*)$ [NC]
RewriteRule (.*) https://www.%1/$1 [R=301,L]

To the .http access file on your web server

Hi, why not have 2 GMB profiles as they appear to have 2 distinct offerings.

If you must use one GMB profile then I don't see any issues applying 2 different categories, as long as they accurately reflect the company.

They will both rank, but the original page will have the the higher priority.

Meta keywords haven't been used for over a decade

Very singular question, yes you can, the city council have done it where I live https://bit.ly/2N8rxkT

I'd say no, they're dynamic URLs & you plan to add a  tag

Hi,

After you've read the article Nozzle recommended, use the https://technicalseo.com/tools/robots-txt/ tool to test whatever you put together.

They're ads, create a Google Ads account should be your first stop.

Hi there, what's the URL, please? My first thoughts are that you've been penalised, I can't see why else users dropped by 97%. Not without looking at the site that is

How do I delete, duplicate comments in The Moz Q&A Forum?

I'm can't fully understand why you would use 302 redirections, these are meant to be for tempory redirects only.

https://moz.com/learn/seo/redirection

I tend to get better results with exact match phrases, so in this instance keep the "Alsace bike tour "  as on phrase if possible

Google "recognises" the original source & will rank it higher, this has been the case for some time

Hi there, it certainly won't harm anything, unless you work in a large office & everyone does it around the same

I recommend that you keep the 2018 page & guide update the copy to reference the new 2019 guide.