Hello Rishi,

Have you made any changes to the site?

DA is a concept proprietary to Moz, it was recently recalibrated which may explain the drop - https://moz.com/domain-authority-2.0

Hello, canonicalisation will suffice in this context.

Hi there,

What efforts have you made to date?

Have you audited the site in more detail?

• Where the drops occurred via Search Console?
• What keywords dropped the most & when
• Audited your website to see if there are any technical issue?
• Conducted a backlink audit - do you acquire backlinks

You appear to lack the basics such as:

• meta-data
• alt tags
• substantial content, possibly due to the lack of a content strategy

25% by the end of the month doesn't sound realistic, an external agency probably won;t turn anything around in less than a few months.

Hello,

I'd say not, in the same sense that having a NAP in the websites footer doesn't have any negative effects on a website SEO ranking, in this specific content its the opposite

My preference is to treat these types of pages as dynamic URLs & block them in the robots.txt

Disallow: /?
Disallow: /=

But, since you can't do this in Shopify, then you need to manually add the code in to the pagination pages (somehow).

I got the HTML code from
https://help.shopify.com/en/manual/promoting-marketing/seo/hide-a-page-from-search-engines

Hello, out of interest why not just use the word "half"? I have a feeling that most people would use the word, not the fraction especially on a mobile device; where you'd be required to swap between the alphabetical & numerical keyboards.

Basically, buy more high DA links from even more domains, I'd recommend in investing DA 60+ links. Moxz has produce some great Blogs recently on this matter:

• https://moz.com/blog/boost-content-linkability
• https://moz.com/blog/effective-link-building-campaign 
• https://moz.com/blog/20-illustrations-on-search-engines-valuation-of-links

Hello Kingalan1,

Looks like you're already improved your Google rankings! Have you checked your traffic sources in Google? To improve your site authority quicker, start a link building campaign.

Hi there, I recommend that you  use the business schema on the homepage.

I have a client with multiple business addresses - 3 across 3 states, from an SEO perspective what would be the best approach for displaying a NAP on the website?

So far I've read that its best:

• to get 3 GMB account to
• point to 3 location pages
• & use a local phone number as opposed to a 1300 number.
• Display all 3 locations in the footer, run of site

Hi, why not have 2 GMB profiles as they appear to have 2 distinct offerings.

If you must use one GMB profile then I don't see any issues applying 2 different categories, as long as they accurately reflect the company.

Thanks Miriam!

Very singular question, yes you can, the city council have done it where I live https://bit.ly/2N8rxkT

He there,

Your approach is fine WRT targeting - I recommend that you ensure that you create content for each location or use canonicalisation.

Hi,

After you've read the article Nozzle recommended, use the https://technicalseo.com/tools/robots-txt/ tool to test whatever you put together.

Google "recognises" the original source & will rank it higher, this has been the case for some time