If it's an updated article, then update the page, ensure that the URL remains the same though, clearly, the subject matter is in demand.
Best posts made by jasongmcmahon
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RE: We recently updated a large guide that takes the place of the original. The original has some nice organic traffic to it and I don't want to risk losing it. Should I 301 redirect to the new version, or update all the info directly on the original page?
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RE: A number of times you should use your keyword in a guest blog
The quality of the copy is more important than the number of times that the keyword is used, I aim for a 3% keyword density; regardless of the purpose of the copy.
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RE: How to deal with filter pages - Shopify
Hello, canonicalisation will suffice in this context.
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RE: Our Sites Organic Traffic Went Down Significantly After The June Core Algorithm Update, What Can I Do?
Hi there,
What efforts have you made to date?
Have you audited the site in more detail?
- Where the drops occurred via Search Console?
- What keywords dropped the most & when
- Audited your website to see if there are any technical issue?
- Conducted a backlink audit - do you acquire backlinks
You appear to lack the basics such as:
- meta-data
- alt tags
- substantial content, possibly due to the lack of a content strategy
25% by the end of the month doesn't sound realistic, an external agency probably won;t turn anything around in less than a few months.
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RE: Local Keyword Search Volume
Hello Yes,
Google Ads Keyword Planner allows for quite granular search volumes to to be displayed
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RE: How do I delete, duplicate comments
Found it thanks, how I missed a big red button I'll ever know!
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RE: Duplicate content in sidebar
Hello,
I'd say not, in the same sense that having a NAP in the websites footer doesn't have any negative effects on a website SEO ranking, in this specific content its the opposite
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RE: Keywords in URL
Whilst targeted keyword URLs in is good practice, at this stage of the game I'd just stick to updating page copy, meta data, alt tags etc. Updating the URLS would require a large amount of affort, when you take getting 301s in to account, My advice woould be to create new a new URL structure as & when new products come on line
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RE: Link building strategies
As bagia advised - you should target High DA sites, mix nofollow and dofollow link. The higher the DA the better the results will be; you'll rank higher quicker, but, lower DAs will get you a much more natural back link profile.
My only addition would be (whenever possible) to try connect to relevant sites, those in a similar industry as yours.
PR is OK if its genuine.
Directory submissions should be reserved for local SEO these days.
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RE: Query for paginated URLs - Shopify
My preference is to treat these types of pages as dynamic URLs & block them in the robots.txt
Disallow: /?
Disallow: /=But, since you can't do this in Shopify, then you need to manually add the code in to the pagination pages (somehow).
I got the HTML code from
https://help.shopify.com/en/manual/promoting-marketing/seo/hide-a-page-from-search-engines -
RE: Is this considered duplicate content?
Hello kekepeche,
- Citing your sources is good practice & you'll;l avoid aby potential penalisation.
- Google is clever enough to 'know' the original [older] content source
- Use regular links since you're citing the original authors
- If you can get your writer to rewrite some source content to make it 80%+original this would be better for your SEO campaigns as it's technically original content so will rank better - Though, take care as not to infringe copyright
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RE: What website changes (technical) SEOs can ignore confidently? Google's perspective!
Hello,
Personally, I wouldn't ignore any SEO changes, I'd ask your SEO company to itemise the changes & provide a rationale for those updates.
I've recently had a client that lost all of thir DA & took a steep dive in organic traffic, as a result of another company's lack of attention to their SEO campaign management.
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RE: Should I noindex WooCommerce subcategories?
I agree with effectdigital, keep them in.
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RE: Why My Domain Authority Dropped
Hello Rishi,
Have you made any changes to the site?
DA is a concept proprietary to Moz, it was recently recalibrated which may explain the drop - https://moz.com/domain-authority-2.0
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RE: Domain SEO
Having a keyword in a domain name is no longer relevant & hasn't been for a good while - but - in answer to your question, I personally would go for...
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RE: Miriam's 7 Local SEO Predictions for 2019
Great read Miriam, It'll be interesting to see how the social media landscape will actually change, people may leave Facebook, but _may _come back once the noise dies down; there is no real competition to them. Just like Bing & Google!
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RE: Spam Score and You
Hi there, personally I only ever worry about SPAM scores over 80%, I don't consider SSL as an issue; especially for older links.
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RE: A number of times you should use your keyword in a guest blog
Whatever works for you, at times some calculation of keyword density may be required to avoid overuse.
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RE: How does Google handle fractions in titles?
Hello, out of interest why not just use the word "half"? I have a feeling that most people would use the word, not the fraction especially on a mobile device; where you'd be required to swap between the alphabetical & numerical keyboards.
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SEO Best Practice for Managing a Businesses NAP with Multiple Addresses
I have a client with multiple business addresses - 3 across 3 states, from an SEO perspective what would be the best approach for displaying a NAP on the website?
So far I've read that its best:
- to get 3 GMB account to
- point to 3 location pages
- & use a local phone number as opposed to a 1300 number.
- Display all 3 locations in the footer, run of site
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RE: How important is it for a business name to be spelled consistently?
I've never known social media account names to be an SEO factor, as long as the business details such as business name, phone number, postal address, web address etc are consistent; you should be fine
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Competitor Search Visibility
In the Moz Search Visibility graph, how are a clients competitor companies calculated? Where is this information gathered from? We add the clients GA account to the campaign, not the competitors.
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RE: SEO value of 301 redirects from non-existent sites.
Waste of money, no SEO value at all
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RE: Will Reduced Bounce Rate, Increased Pages/Session, Increased Session Duration-RESULT IN BETTER RANKING?
Hello Kingalan1,
Looks like you're already improved your Google rankings! Have you checked your traffic sources in Google? To improve your site authority quicker, start a link building campaign.
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RE: When should i use 'Generated search clicks'?
My preference would be the UTM tagging as I find it easier later on down the line when it comes to reporting & tracking
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How Often Does Moz Crawl a Site for DA
When will Moz crawl a campaign to determine a sites DA?
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RE: Massive Drop in Users
Hi there, what's the URL, please? My first thoughts are that you've been penalised, I can't see why else users dropped by 97%. Not without looking at the site that is
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RE: Why do SEO agencies ask for access to our Google Search Console and Google Tag Manager?
The simple answer I use in response to my clients is that GTM is for setting up more accurate tracking & Google Search Console (GSC) is for more accurate reporting.
For a more in-depth explanation, Moz has some useful articles
- https://moz.com/blog/an-introduction-to-google-tag-manager
- https://moz.com/blog/a-beginners-guide-to-the-google-search-console
Also, I recommend that you ask the agencies you're talking to what the track, measure & report on.
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RE: Local SEO Over Optimization
He there,
Your approach is fine WRT targeting - I recommend that you ensure that you create content for each location or use canonicalisation.
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RE: Amp plugins + Wordpress = speed, rankings, results
This was tried at my Agency a few months ago, it was a waste of time, in my opinion, unless you're running a News service.
I'd focus on optimising your site & upgrade your hosting solution.
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RE: Cleaning up Multi-Location Franchises for a Driving School
Hi there,
Hi there you can update multiple locations to one account - https://support.google.com/business/answer/3370250?hl=en
If you want to create & clean up GMB account for each franchise, then it's going to be a manual, laborious process.
It all depends on how the franchise owner wants to present themselves to the market.
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RE: Do content copycats (plagiarism) hurt original website rankings?
Google "recognises" the original source & will rank it higher, this has been the case for some time
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RE: 301 Old domain with HTTPS to new domain with HTTPS
Hello,
Add:
# Canonical https/www
RewriteCond %{HTTPS} off [OR]
RewriteCond %{HTTP_HOST} !^www. [NC]
RewriteCond %{HTTP_HOST} ^(.*)$ [NC]
RewriteRule (.*) https://www.%1/$1 [R=301,L]To the .http access file on your web server
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RE: What's the current best practice for URL structure?
Hi there,
For Hotels, I would recommend:
WRT to your enquiry about the location, for hotels, I would use :
If you have multiple locations, then use
or
For Cottages:
- name.com/cottage/cottage-name/country/city
or
- name.com/cottage/cottage-name/state/city
Create Google My Business profiles for each location.
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RE: Looking for list Pro's & Con's of removing Folder from URL?
There are no cons (that I can see) to losing the "/shop-by-department/" folder, the new URL structure you illustrated is better as it offers an opportunity to add pertinent keywords.
Just be sure you have your 301 redirects set up correctly.
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RE: Analytics no data
Hello,
In my experience, the best way to install Google Analytics is via the Yoast plugin, I recommend that you also add Google Search Console; the verification code can be also instaled via Yoast. As for installing Google Tag Manager, use the 'Insert Headers and Footers' plugin.
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RE: Google My Business -Choosing Multiple Categories
Hi, why not have 2 GMB profiles as they appear to have 2 distinct offerings.
If you must use one GMB profile then I don't see any issues applying 2 different categories, as long as they accurately reflect the company.
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RE: Importance (or lack of) Meta keywords tags and Tags in Drupal
Meta keywords haven't been used for over a decade
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RE: Does Google considers the direct traffic on the pages with rel canonical tags?
They will both rank, but the original page will have the the higher priority.
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RE: How to check Robots.txt File
Hi,
After you've read the article Nozzle recommended, use the https://technicalseo.com/tools/robots-txt/ tool to test whatever you put together.
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RE: Google My Business for Municipalities?
Very singular question, yes you can, the city council have done it where I live https://bit.ly/2N8rxkT
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RE: Software "card" carousel results
They're ads, create a Google Ads account should be your first stop.
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RE: Is It Beneficial to 'Like' My Clients Google Reviews?
Hi there, it certainly won't harm anything, unless you work in a large office & everyone does it around the same
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RE: Important pages are being 302 redirected, then 301 redirected to support language versions. Is this affecting negatively the linking juice distribution of our domain?
I'm can't fully understand why you would use 302 redirections, these are meant to be for tempory redirects only.
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How do I delete, duplicate comments
How do I delete, duplicate comments in The Moz Q&A Forum?
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RE: Splitting an expression or not ?
I tend to get better results with exact match phrases, so in this instance keep the "Alsace bike tour " as on phrase if possible
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RE: Should you aim for Google to use your meta tags?
Metadata is for conversion, not ranking. Personally, I prefer to
- use the meta title as the products/ page name
- create a meta description of up to 153 characters with the target keyword added
Focus on creating good page content, just in case Google decides to use it, instead of the metadata; as is the case sometimes.
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RE: Why do my Moz duplicate content results show me pages with no noticeably similar content?
To be honest, if it's on Moz don't sweat about the error message about duplicate content, especially since can see it. However if it on GSC, take action.