Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What do you do with product pages that are no longer used ? Delete/redirect to category/404 etc
-
We have a store with thousands of active items and thousands of sold items. Each product is unique so only one of each.
All products are pinned and pushed online ... and then they sell and we have a product page for a sold item.
All products are keyword researched and often can rank well for longtail keywords
Would you :-
1. delete the page and let it 404 (we will get thousands)
2. See if the page has a decent PA, incoming links and traffic and if so redirect to a RELEVANT category page ? ~(again there will be thousands)
3. Re use the page for another product - for example a sold ruby ring gets replaces with ta new ruby ring and we use that same page /url for the new item.
Gemma
-
No worries, glad to help. Good luck!
-
Sorry for the delayed reply. Many thanks for your email and nice to hear someone who has thoughts like my own. We are going to do a combination of letting some pages 404, redirect some to categories and reuse those that rank well for similar products.
-
Hi Gemma, interesting question! I'd consider a few things;
- While the product pages rank well for long-tail keywords, are they driving much organic traffic or, more importantly, organic revenue from people landing on the page?
- If it's possible to reuse the pages for new products - what are the downsides?
- What would the best user experience be for out-of-stock products? How similar are the new ones to the old ones?
In terms of question 1, if these product pages are numerous enough to be a source of concern, I'd want to know if you're getting any benefit out of them being indexed. If not then removing them from the index could be a simple solution and would help avoid things like searchers landing on an out-of-stock product. E-commerce clients of mine have often found that organic conversion rate for sessions landing directly on product pages tends to be worse because it's relying on the visitor wanting pretty much exactly that product to be interested whereas category pages can show off more of the range.
In terms of 2, if it's an option to reuse the existing product pages, why have you shied away from doing that until now? If you have new products which are similar enough to the old products that means users coming to the page are more likely to get what they want (rather than just being redirected to the category page, or hitting an out-of-stock or 404 page). Also, if each product is keyword researched and the products are similar enough, presumably new products will be competing with old ones for similar long tail keywords?
If neither 1 or 2 work, I'd focus on what I'd want as a user. It can be frustrating to land on a 404 page, either through search or on the website, but it can also be frustrating and confusing to be redirected straight to a category page or similar product. Maybe the user would want to see the out-of-stock page with the option of being taken to similar products? Again for me it'd come down to how much you think each of these unique products could fulfil similar criteria for the visitor.
Hope that helps, as you may have picked up from my response I don't think there is one universal right answer but there is likely a best for your site. Happy to discuss further
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Search Console Showing 404 errors for product pages not in sitemap?
We have some products with url changes over the past several months. Google is showing these as having 404 errors even though they are not in sitemap (sitemap shows the correct NEW url). Is this expected? Will these errors eventually go away/stop being monitored by Google?
Technical SEO | | woshea0 -
SEO advice on ecommerce url structure where categories contain "/c/"
Hi! We use Hybris as plattform and I would like input on which url to choose. We must keep "/c/" before the actual category. c stands for category. I.e. this current url format will be shortened and cleaned:
Technical SEO | | hampgunn
https://www.granngarden.se/Sortiment/Husdjur/Hund/Hundfoder-%26-Hundmat/c/hundfoder To either: a.
https://www.granngarden.se/husdjur/hund/hundfoder/c/hundfoder b.
https://www.granngarden.se/husdjur/hund/c/hundfoder (hundfoder means dogfood) The question is whether we should keep the duplicated category name (hundfoder) before the "/c/" or not. Will there be SEO disadvantages by removing the duplicate "hundfoder" before the "/c/"? I prefer the shorter version ofc, but do not want to jeopardize any SEO rankings or send confusing signals to search engines or customers due to the "/c/" breaking up the url breadcrumb. What do you guys say and prefer from the above alternatives? Thanks /Hampus0 -
How to inform Google to remove 404 Pages of my website?
Hi, I want to remove more than 6,000 pages of my website because of bad keywords, I am going to drop all these pages and making them ‘404’ I want to know how can I inform google that these pages does not exists so please don’t send me traffic from those bad keywords? Also want to know can I use disavow tool of google website to exclude these 6,000 pages of my own website?
Technical SEO | | renukishor4 -
What is the best URL designed for a product page?
Should a product page URL include the category name and subcategory name in it? Most ecommerce platforms it seems are designed to do have the category and sub-category names included in the URL followed by the product name. If that is the case and the same product is listed in more then 1 category and sub-category then will that product have 2 unique urls and as a result be treated as 2 different product pages by google? And then since it is the same product in two places on the site won't google treat those 2 pages as having duplicate content? SO is it best to not have the category and sub-category names in the URL of a product page? And lastly, is there a preferred character limit for a URL to be less than in size? Thanks!
Technical SEO | | gallreddy0 -
Using Sitemap Generator - Good/Bad?
Hi all I recently purchased the full licence of XML Sitemap Generator (http://www.xml-sitemaps.com/standalone-google-sitemap-generator.html) but have yet used it. The idea behind this is that I can deploy the package on each large e-commerce website I build and the sitemap will be generated as often as I set it be and the search engines will also be pinged automatically to inform them of the update. No more manual XML sitemap creation for me! Now it sounds great but I do not know enough about pinging search engines with XML sitemap updates on a regular basis and if this is a good or bad thing? Can it have any detrimental effect when the sitemap is changing (potentially) every day with new URLs for products being added to the site? Any thoughts or optinions would be greatly appreciated. Kris
Technical SEO | | yousayjump0 -
NoIndex/NoFollow pages showing up when doing a Google search using "Site:" parameter
We recently launched a beta version of our new website in a subdomain of our existing site. The existing site is www.fonts.com with the beta living at new.fonts.com. We do not want Google to crawl the new site until it's out of beta so we have added the following on all pages: However, one of our team members noticed that google is displaying results from new.fonts.com when doing an "site:new.fonts.com" search (see attached screenshot). Is it possible that Google is indexing the content despite the noindex, nofollow tags? We have double checked the syntax and it seems correct except the trailing "/". I know Google still crawls noindexed pages, however, the fact that they're showing up in search results using the site search syntax is unsettling. Any thoughts would be appreciated! DyWRP.png
Technical SEO | | ChrisRoberts-MTI0 -
OK to block /js/ folder using robots.txt?
I know Matt Cutts suggestions we allow bots to crawl css and javascript folders (http://www.youtube.com/watch?v=PNEipHjsEPU) But what if you have lots and lots of JS and you dont want to waste precious crawl resources? Also, as we update and improve the javascript on our site, we iterate the version number ?v=1.1... 1.2... 1.3... etc. And the legacy versions show up in Google Webmaster Tools as 404s. For example: http://www.discoverafrica.com/js/global_functions.js?v=1.1
Technical SEO | | AndreVanKets
http://www.discoverafrica.com/js/jquery.cookie.js?v=1.1
http://www.discoverafrica.com/js/global.js?v=1.2
http://www.discoverafrica.com/js/jquery.validate.min.js?v=1.1
http://www.discoverafrica.com/js/json2.js?v=1.1 Wouldn't it just be easier to prevent Googlebot from crawling the js folder altogether? Isn't that what robots.txt was made for? Just to be clear - we are NOT doing any sneaky redirects or other dodgy javascript hacks. We're just trying to power our content and UX elegantly with javascript. What do you guys say: Obey Matt? Or run the javascript gauntlet?0 -
Redirect non-www if using canonical url?
I have setup my website to use canonical urls on each page to point to the page i wish Google to refer to. At the moment, my non-www domain name is not redirected to www domain. Is this required if i have setup the canonical urls? This is the tag i have on my index.php page rel="canonical" href="http://www.mydomain.com.au" /> If i browse to http://mydomain.com.au should the link juice pass to http://www.armourbackups.com.au? Will this solve duplicate content problems? Thanks
Technical SEO | | blakadz0