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All the categories are based on what my customers search for in my nav or based on what discovery related keywords they search for.

My worry is that this is endless, as there are literally thousands of categories that I could be creating.

If you have 5 or more products that are relevant to a keyword, should you not create a category for your customers to find, rather than just a product page, (offering your customers more options)?

Thanks,

We all know that more and more people are increasing the amount of different categories that eCommerce sites have.

Say for example, you have over 3,000 different products, all categories contain unique text at the top of each, all of the categories link to each other (so loads on internal linking) and no two categories contain the exact same products.

My question is this, is there ever a stage that you could create too many categories? Alternatively, do you think you should just keep creating categories based on what our customers search for?

It might be difficult to pin point it and we are still not out of the park, as we still need to get sitelinks for the normal brand phrase with the spacing.

Thanks for your help!

Sitelinks are now appearing for the brand first and second name together without the spacing.

So we are getting there!

Thanks for all your help!

Okay the Sitelinks Search Box is in place and submitted to webmaster tools.

We have demoted some pages that aren't relevant in an attempt to kick start the sitelinks.

We've updated Google Plus and we are going to ask future bloggers to link to category pages as well as the homepage and product pages going forward.

Something has to work!

I've passed it on to the dev team to implement and we will give it a go.

I've increase our link profile through blogger outreach and updated our Google Plus page more regularly with links back to the site.

Let's see what happens!

Thanks for your help!

No, sadly the sitelinks appear for no brand related URL searches.

Is there any other actions that we can take?

We've have been ranking number 1 for all brand related terms but yet still sitelinks won't appear.

• We have submitted an xml sitemap
• We have a front facing sitemap in the footer
• We have a clear hierarchy of pages on the site
• We have a strong link profile
• We have a few hundred visits a month from organic search
• We are running Google Shopping ads

Is there anything else that I should be doing?

We only did it a month or so ago.

I have contacted all the bloggers and asked them to change their link to the site.

Thanks for your help, I thought this was the case.

We recently changed our eCommerce site to a https from a http and we have seen a slight drop in rankings.

Should we have not changed the who site over or was it the right call?

Thanks,

We all know that more and more people are increasing the amount of different categories that eCommerce sites have.

Say for example, you have over 3,000 different products, all categories contain unique text at the top of each, all of the categories link to each other (so loads on internal linking) and no two categories contain the exact same products.

My question is this, is there ever a stage that you could create too many categories? Alternatively, do you think you should just keep creating categories based on what our customers search for?