All the categories are based on what my customers search for in my nav or based on what discovery related keywords they search for.

My worry is that this is endless, as there are literally thousands of categories that I could be creating.

If you have 5 or more products that are relevant to a keyword, should you not create a category for your customers to find, rather than just a product page, (offering your customers more options)?

Thanks,

We all know that more and more people are increasing the amount of different categories that eCommerce sites have.

Say for example, you have over 3,000 different products, all categories contain unique text at the top of each, all of the categories link to each other (so loads on internal linking) and no two categories contain the exact same products.

My question is this, is there ever a stage that you could create too many categories? Alternatively, do you think you should just keep creating categories based on what our customers search for?

Thanks Erica,

The rules you sent are only around running PPC or outward facing ads. Is there any major differences from a organic search point of view that I should know about?

I loved the post about what PornHub did.

I have a eCommerce site and the site structure is domain/product-name rather than domain/product-category/product-name

Do you think this will have a negative impact SEO Wise? I have seen that some of my individual product pages do get better rankings than my categories.

Does anyone know of any changes SEOwise when running an adult toy site versus a normal eCommerce site?

Is there any tips or suggestions that are worth knowing to achieve rankings faster?

Thanks,

We all know that more and more people are increasing the amount of different categories that eCommerce sites have.

Say for example, you have over 3,000 different products, all categories contain unique text at the top of each, all of the categories link to each other (so loads on internal linking) and no two categories contain the exact same products.

My question is this, is there ever a stage that you could create too many categories? Alternatively, do you think you should just keep creating categories based on what our customers search for?