Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
URL shortener and backlinks
-
Are there any SEO benefits drawn from creating backlinks with Google url shortener service(especially for the very deep links) or for the do-follow link juice I have to use a complete address?
-
so for what i sean short links are use fore social media, for instance i have a kids shoes and cloth store and use facebook to get in contact with coustumers and use bit.ly for my blog post where I share tips for parents
-
Thank you David,
I didn't know that!
-
A big drawback for using Google URL Shortener for anything is that it is not private. Simply add '.info' to the end of the goo.gl url and you ahve all the juicy data you need.
-
It would be better to use the complete address for the following reasons:
(1) This can be cited across other websites, which can help your site build more links
(2) Depending on the URL shortner service (in this instance Google does), does/doesnot contain a 301 redirect, which means either way you would be loosing some link juice value you would have otherwise received for a page.
Hope this helps,
Vahe
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does indexing backlinks affect SEO and search engine rankings?
Indexing backlinks plays a crucial role in the overall SEO strategy and search engine rankings. When search engines like Google crawl and index a website, they also consider the quality and relevance of the backlinks pointing to that site. Here's why indexing backlinks is important: Visibility in Search Results: Indexing ensures that search engines recognize and attribute value to the backlinks you have acquired. When indexed, these backlinks contribute to the overall link profile of your website and can positively impact your visibility in search results. Faster Indexation: By submitting your backlinks for indexing, you can speed up the process of search engines discovering and recognizing those links. This helps search engines recognize the relevance and authority of your website sooner. Enhanced Crawling and Ranking: Indexing allows search engines to crawl and evaluate the backlinks pointing to your site. These backlinks are considered as signals of trust and authority, which can influence your search engine rankings. Improved Domain Authority: When high-quality backlinks pointing to your site are indexed, they contribute to your website's Domain Authority (DA). A higher DA indicates a more authoritative and reputable website, which can positively impact your rankings and organic search visibility. Competitive Advantage: Indexing your backlinks gives you a competitive edge by ensuring that the value and authority of those links are properly recognized and taken into account by search engines. This can help you outrank competitors who may have unindexed or low-quality backlinks. It's important to note that not all backlinks may require manual indexing, as search engines can discover and index them naturally. However, for specific or newly acquired backlinks that may not be indexed quickly, manual submission or using indexing services can help ensure they are recognized by search engines and contribute to your overall SEO efforts.
Link Building | | Morries88880 -
Nofollow backlinks - are they worth it?
As we all attempt to get backlinks for the sites we manage, I have to wonder if it's worth it at all to get a nofollow backlink. Does Google give and positive credit for a link to a site if it is a nofollow link? Obviously, the follow links are worth pursuing. I'm just trying to gain some perspective. Thanks, Wick
Link Building | | wcksmith10 -
Are backlinks in the form of Footer or Sitewide links safe?
Hi There! Some of our competitors are using sitewide links in the header, footer or sidebar…is it ok to use these type of backlinks to increase overall backlinks. The site-wide links increase backlinks dramatically. Thanks Malik Zakaria
Link Building | | mzakaria0 -
Spammy no follow backlinks - what should I do?
There is a individual/company that is creating lots of spam sites in my niche. It doesn't seem that they are trying to rank for any keywords, so I'm a little confused as to their purpose, but here's what they're doing. They scrape the top 10 Google results for each keyword and create a page - so if the niche is "widgets", they scrape the top 10 ranked sites for 'widgets', 'blue widgets', 'red widgets', and so on. A 'results' page is created for each keyword, which is linked from a home page. The results page always contains 10 websites - text is the site metadescription or similar. Each website gets a nofollow link back with the page title used as the anchor text. The host sites all have the keyword in the domain name - e.g www.widgetsxyz.com. The sites are thrown together but interestingly have a very crappy but individual logo (like 90's clipart). The host sites all have high DA/PA due to some very extensive link spam pointing to the sites, with very targeted keywords. There is seemingly no purpose to these sites that I can see - no other 'followed' links on the page or site. Whoever is doing this is churning out tens, if not hundreds of these sites. Any ideas what might be going on here, and whether I should be disavowing these sites (even though no follow). The fear is that they could switch the links to do follow, and get all the major players penalised in one fell swoop. ???
Link Building | | johnohara0 -
Backlinks and PDFs
Hi, we are trying to improve on the number of links to our website. A supplier has added a PDF file which is case study to their website. In the PDF it has a link to our website, will this count as a link or not? Thanks
Link Building | | danieldunn100 -
Homepage Vs. Inner Page Backlink Building?
If I'm trying to rank multiple inner pages, when does strengthening the homepage become more productive than strengthening the inner pages themselves? Is there a strategy to this? For example, maybe you build up a few dozen backlinks to each inner page, and then focus all your efforts on the homepage? Because, from my understanding, strengthening the homepage will go a long way towards helping your inner pages rank. Is that correct?
Link Building | | JABacchetta0 -
What is the best way to go about building backlinks?
I'm a newbie here and my head is spinning because I don't know where or how to start the backlink building process. My website is 1 month old and I don't have any backlinks yet. what is the best way to go about it? Should I study my competition's backlinks and go from there? I'm so confused I need help! Please help! Any information will be greatly appreciated!!
Link Building | | allie741 -
Adding backlinks in old articles?
I am trying to get a few more links to get a few of my pages to rank and I am thinking about adding some more backlinks on my own site on some of the old blog articles as well as some of my other related blogs. My question is - is it still beneficial to link from these articles that are say 1 year old or more, or would it be far more valuable to write new articles on the blog containing those same links?
Link Building | | bloggingyourpassion0