What's the best way to search keywords for Youtube using Moz Keyword explorer?
-
I want to optimize my youtube channel using identified keywords, but I'm concerned that the keywords I'm identifying work well for SERP's but might not be how people search in Youtube. How do a distinguish my keywords to be targeted for Youtube?
-
You should use the keyword explorer and google trends for finding out the keywords and Youtube hashtags Generator for finding videos around specific topics, related to that topic.
This can help you reach out to the audience most likely to be interested in what you have to say.
-
I like to use Keyword Explorer for YouTube research the same as I would for SERP keyword research. The difference is I look at the keywords differently. I try to think of the "user intent" and how it would differ from a web search vs a video search per se.
As an example, let's take the keyword "NBA sneakers". (I know nothing about sneakers but it's the first thing that came to mind)
User intent for organic search might default to "buy nba sneakers" as the dominate interpretation. For the most part when people do a Google search for "nba sneakers" they will probably be looking to purchase sneakers and the results will generally be "stores" in the top results.
When someone is on YouTube, the default might be to compare or get more information about the different popular sneakers that are out right now. Generally it's people looking for a visual vs actually purchasing. (not that they won't want to purchase soon)
Keyword Explorer will help you find questions and keywords around the topic you are researching, you'll need to decide what the intent of those keywords are based on user intent.
You can read more about user intent here --> https://moz.com/blog/a-guide-to-setting-up-your-very-own-search-intent-projects
and here is some information about building an intent-based keyword list here --> https://moz.com/blog/the-basics-of-building-an-intent-based-keyword-list
https://moz.com/blog/the-basics-of-building-an-intent-based-keyword-list
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword cannibalization
Hello - We have a blog that ranks for 124 different keywords (URL: https://www.clickboarding.com/18-jaw-dropping-onboarding-stats-you-need-to-know/), and it's cannibalizing other keywords that I'm writing blogs specifically for. For example, the blog mentioned above ranks for "employee onboarding process," and I have a different blog I wrote with "employee onboarding process" as the focus keyword that's not ranking at all. Any suggestions or insight is hugely appreciated! Julie K.
Moz Pro | | Julie-Kuepers0 -
I have a duplicate content on my Moz crawler, but google hasn't indexed those pages: do I still need to get rid of the tags?
I received an urgent error from the Moz crawler that I have duplicate content on my site due to the tags I have. For example: http://www.1forjustice.com/graves-amendment/ The real article found here: http://www.1forjustice.com/car-accident-rental-car/ I didn't think this was a big deal, because when I looked at my GWT these pages weren't indexed (picture attached). Question: should I bother fixing this from an SEO perspective? If Google isn't indexing the pages, then am I losing link juice? 6c2kxiZ
Moz Pro | | Perenich0 -
Where are my SEO Moz resources
I logged in, changed my password and now I can't find my SEO resources. I need to pull a report quickly, and can't find what I need. Please help ASAP!
Moz Pro | | bcbsm0 -
What Are Roger's Super Powers?
I ended up with a box of SEOMOZ swag. (Thanks! As to how this came to pass...I shall draw a veil, as they used to say in Victorian novels.) My upstairs neighbour Max, age 5, enjoys a rich fantasy life and is very much into superheroes and costumes. Naturally, he ended up with a lot of the Roger stickers. Alas, I was unable to answer all of Max's questions. When he asked: "What does Roger do?" I replied: "Roger makes your computer work." Pretty good, I thought. But then Max asked: "What does the antenae do?" I was kind of stumped. Then it got worse. Max asked what Roger's superpowers are and if he could beat Spiderman. I tried to change the subject. Max wasn't impressed. What are the answers? Enquiring five year old minds want to know!
Moz Pro | | DanielFreedman6 -
How can I see the URL's affected in Seomoz Crawl when Notices increase
Hi, When Seomoz crawled my site, my notices increased by 255. How can I only these affected urls ? thanks Sarah
Moz Pro | | SarahCollins0 -
What's up with Yahoo and Bing in my keyword rankings?
SEOmoz is good I've learned a lot from it. I'm on my 3rd month and now have 8 keywords in top 50 for one site and 1 keyword in top 50 for another. This is for Google US. For Bing and Yahoo! US however I am still not in the top 50 for anything. I have read elsewhere that meta-tag page words can be regarded by these engines as a spam signal. In my meta I have used competative keywords that are relevant to my content, some of which are in the body, but are not my actual targeted keywords as a red-herring to potential competitors. Also might be usefull for other smaller places that still use meta-tags. Could not appearing in BingHoo! have something to do with their alogrithms and the meta-tags? or is it an SEOmoz issue? I have another question also. The " / " after a domain name doesn't appear in my Firefox address bar (I think I did a 301 redirect), but when I copy and paste it into an entry box (e.g. for a link submission) it puts the " / " there at the end which I take off. Does this make any difference?
Moz Pro | | Zoolander0 -
SEOmoz v's Google Webmaster Keyword Ranking
Hi, how accurate is SEOmoz keyword ranking v's Google Webmaster? Some Keywords in SEOmoz say I'm in position 3 in Ireland for some Keywords and in Google Webmaster they are figures like 16. I understand in Google Webmaster that the keyword position is an Average What should I be going by and what is the credibility of both ranking estimators?
Moz Pro | | Socialdude0