Welcome to the Q&A Forum

@RichardNM I believe that's only available on a per page basis in the On-Page Optimization

Two things to think about with SSL.

1. Google looks at is a trust signal.  It shows you are actively trying to protect the users that come to the site.  Google had an article on this in 2014.  https://webmasters.googleblog.com/2014/08/https-as-ranking-signal.html

2. How users perceive the site.  I personally take less advice from sites with no SSL.  Mostly because, to me, it's a sign they aren't up to date.  But also, it can deter certain people from making purchases and subscribing to your list without it.

There is "technically" a slowing down of the site with SSL, but with proper installation and configuration it's not much. There is encrypting/decrypting overhead when the site uses SSL.  The word "slower" doesn't mean snails pace.  It is usually a few milliseconds difference if configured correctly.

Simply adding an SSL cert isn't enough. It is technically a site change and you'll need to do some things to inform Google that the site has change.  I HIGHLY RECOMMEND doing the upgrade to HTTPS during a time the site doesn't have much traffic.  It can take a few weeks to implement correctly in the SERPs. You can read more about it here. https://support.google.com/webmasters/answer/6033049?hl=en

My only counter argument to that would be "What if someone who is a regular wanted to go back and see an old one but couldn't' find it because they are all named the same?"

Spam Score is a representation of sites with similar features that Moz found to be penalized or banned by Google.   Moz uses 27 different signals to make up their spam score.  Recurring title isn't one of them.  Doesn't mean recurring title is good or not.  Just means that Moz's Spam Score is a representation of how potentially likely you are of getting banned or penalized by Google based on historical data.

You can see a full list of the signals used by Moz here https://moz.com/help/link-explorer/link-building/spam-score#use-score

As far as SEO goes I use a different strategy for my recurring content piece.  I have a segment on one of our sites that talks about technology in a particular industry.  We do it every Thursday.  Instead of each post called the same with different dates, we made the category the name of the segment and gave the name of the post an interesting title to get people to read it.

Think about Moz's Whiteboard Friday segment.  If they all were named "Whiteboard Friday" you would never know if it was worth looking at.  But they use the name Whiteboard Friday as a category and the topic of that particular one is the title of the piece.  Hope that makes sense.

For the page I see schema for FAQPage and SoftwareApplication among others.  But I don't see product review schema.

Any page that has a question and answer format can be written up with the schema mentioned. It doesn't matter if it's a blog post per se or an actual FAQ page.  Markup is  just markup. That doesn't mean it will show up in Google's results.  The page you submitted is eligible for rich snippets.  The markup looks good.  I personally use "QAPage" vs "FAQPage" but the code is good and has been run through Google's tester.  See link.

https://search.google.com/test/rich-results?utm_campaign=devsite&utm_medium=jsonld&utm_source=qapage&id=BMUQwAqEfagmo9FsrPBvrg

I've only been doing the markup for a few months but on the site that I do have snippets, it's for questions that are actually searched for in Google and typically they show up in Google's autocomplete results.  Not to say that other forms of questions can't but I've only had success with higher search volume phrases for my site.  I also found that the shorter the question phrase the better chance they had to show up.  Our FAQ page has 25 Qs and As and only 5 of them show up in rich  snippets.  We also have a domain authority of 62 so I'm not sure if that helps either. Again, this is mostly anecdotal and not empirical.

Hope it helps.

I wouldn't call it a "secret sauce" but what's worked for me is the following:

First, know that Google is a question and answer service.  People type in questions and Google tries and find the most reliable answer based on a ton of metrics.  Here's what I do.

1. Write answers to questions that people are actually looking for based on the intent of the question being asked.

2. Answer those questions in a way that just doesn't answer the question, but also provides an education on the topic and goes deeper into the answer.

3)Try to answer other questions the user will have surrounding the question they found you through. As in what's next for them to do once they have the answer you provided or what are other ways of getting to the question they asked.

Obviously there is more to it than this but these sort of guidelines have helped me drive tons of traffic.

To fix problem: Have you tried adding a www or http(s) before the domain? (aka the full url)

As far as SEO goes, my initial thought as just having the name without the .de would suffice to get it indexed and moving.  Obviously content on the page will matter more here.  One thing you can do is think about using the brand vs the domain. If I want to review Amazon.com I could simple say "Amazon Review" or "Amazon's Website Review" etc.  But I would need to look at keyword research and some intent behind the content to see what's best in your case.  I tend to like to write longer more informative titles unless it's for social media.  Instead of "Amazon Review" I would probably go with something like "My Awkward Experience on Amazon's Website" or something along those lines.  Not a great title but if I saw that in the SERPs I might take a peak.

Though the title is important, your content and your overall review is going to matter for getting it up in the rankings.  The title will bring them in for sure, but you need to be found first.  Let me know if adding the full url helped.  If not we can try a few other things.

Couple of questions.

1. Are the aggregated reviews going to be for the entire site or just that single product?

2)Do you plan on having multiple people be able to review each individual item and are those reviews coming from users of the site or a third party?

3)How many products/pages do you have?

Well since you are already a technical seo, then you'll easily be able to apply your learnings of JS into it.  Part of good onsite/technical SEO is ensuring that the websites are easily crawled, have minimum load times and are structurally sound.   We had three people in my agency that just did JavaScript SEO.  So it's definitely something worth learning.  I think if you have a passion for coding then you should continually learn new languages and you can apply your SEO background to helping a company decide which platform and processes to use when building sites.

Google Developers has an entire training course on JS SEO.  Check it out.  https://developers.google.com/search/docs/guides/javascript-seo-basics

Google won't consider that black hat if you do it right.  I am not really a fan of microsites but they do have their advantages.  The reason most microsites don't work is because people just duplicate the content from their main blog to their microsite which will be considered duplicate content and it won't rank.

The reason I am against them is because Google has made a transition to ranking brands more and more.  If you build a microsite you'll need to SEO that too and ranking them can take some time.  Getting high quality, high authority relevant links is hard enough and at what point do you start to dilute your efforts.

I prefer the strategy of categories in my blogs.  For instance you could have a category called breast augmentation and one called tummy tuck (www.example.com/breast-augmentation/blog-post-goes-here)  This will help keep all of your links on your main domain which will help you build your domain authority and also, people can just follow the categories they care about.  Any link to your subpage will help your domain metrics and that is always a good thing.  Also, you'll be able to get your main keyword in every URL that way too.

The other side of that is that a microsite could potentially take up another SERP position and therefore help you get more clients.  You'll have to double your efforts (if not more) and if you get that authority high enough, any link to your site will help your main site rank better.

But, like I said, I'm not a fan of microsites.  I want people to go to my business and help my mains sites metrics.  Just my two cents

Darin.

I wouldn't change a thing.  You have 8 sitelinks which most companies would kill for.  You domain authority is a 30 and your page authority is a 38.  You get really good traffic too (>5,000/mo).

Your domain name is less important then people make it out to be.  Having a keyword in your URL can help but it doesn't have to be at the domain level.  Something like www.enchantingquotes.com/wall-quotes would do just fine.

I personally feel that "Enchanting Quotes" is much more 'brandable' then "Enchanting wall quotes".  Google is going more and more towards brands and you have all the signals of good branding.

Not sure if you saw this but we have "A Beginners Guide" here on seomoz.org

http://www.seomoz.org/beginners-guide-to-seo/growing-popularity-and-links

Read this first and let us know if you have any questions about it.

Darin.

First of all, be careful about what you outsource.  I think the last thing you should be outsourcing is your content.  It's okay to get content ideas of places but to outsource your content is not the right strategy in my opinion.  Secondly, one or two blog posts a month would be enough to help your rankings.  Google likes freshness and if you provide it to them they will generally reward you.

Think about your user when it comes to relevance.  Your blog posts should have something to do with your industry.  If your site is about marble restoration and you start talking about cars then you might have an issue.  I read blogs that interest me and I go back to blogs that talk about topics that I am interested in on a regular basis.  Being all over the place isn't the best strategy for repeat readers.  What that means is that you could write about the history of marble, marble in famous buildings, cleaning and maintenance of marble, marble vs granite, why does marble come in different colors, etc?

Here is a little trick I use to get content for my client sites.  I go to iwriter.com and for $3 to $5 I can get a 300 word article on a particular topic. I use the article as a basis for the article I end up writing.  You can also use oDesk and for around $25 to $50 you can have people do internet research on everything you ever wanted to know about marble or historic buildings that have marble in them.

You own the business and at the end of the day, no one will know more about your clients (and potential clients) then you.  You have to write for the people who will want your services, not for the search engines.

I didn't dig deep into your site but here are some initial thoughts.  I’m going to be blunt but please don’t take it personally.  Take the information for what it is, just information and my thoughts.

Page Thoughts:

1. The actual copy on the page is a little hard to read and doesn't seem like it came from you.  You seem to be missing some words and the overall thought seems to be lacking.

Here are the last two sentences of your first paragraph:

"When you are represented by a Tampa Personal Injury Attorney with Kemp & Ruge, you get the individual attention you deserve.  represent you as your Tampa Car Accident Attorney, you will be getting a group of professionals who put their clients first."

For an attorney website, I would expect better than this.

2. You have a “link cloud” below your copy

“If you are even thinking about hiring an attorney for your personal injury case, please consult with an injury attorney.  Click here for your: Pasco County Personal Injury Attorney, Hernando County Personal Injury Attorney,Pinellas County Personal Injury Attorney, Hillsborough County Personal Injury Attorney, Tampa Personal Injury, Clearwater Personal Injury Attorney, Land O’ Lakes Personal Injury Attorney, Lutz Personal Injury Attorney, Odessa Personal Injury Attorney, New Port Richey Personal Injury Attorney, Spring Hill Personal Injury Attorney, Tarpon Springs Personal Injury Attorney, and Palm Harbor Personal Injury Attorney.”

This, personally, sends mixed signals to Google about what your page is about. (You seem to have this on almost all your pages.) Internal linking is important, but how you do it is just as important.

3. At the bottom of your copy, you have multiple addresses on the page.  Again, I feel this sends mixed signals to Google and doesn’t really help users who land on this page.  Having a consistent NAP (Name, Address and Phone Number) will help both Google know that this page is meant for Tampa and users to get exactly what they are looking for.

Recommendations:

1. New copy/content on the page.  I would talk about what makes Tampa unique in the Personal Injury Law space.  Maybe talk about how the process works in Tampa when you get injured.   Talk about a little of the history of Tampa and why Tampa, specifically is a great location to live but that “even in paradise, injuries occur.” (Just throwing out ideas)

2. I would make this page a sort of landing page for your Tampa Office.  I would add schema markup for local business (http://schema.org/LocalBusiness) and include a Google map of the location to help people find you.  I know that it’s an appointment only location but this should help.

3. When you write your blog posts and mention the word Tampa, I would link, internally, to this page.  This will help set up a strong internal link structure with location information that will help Google know that this page is specifically for Tampa.  The keywords on your page and how outside sources link to it should do the rest.

4)In your footer, you have the locations listed,  I would make the Title of each location a link to that specific page.  The Tampa Office should link to the page we are discussing.

Like I said at the beginning, I didn’t dive deep into your site but these are my quick observations and recommendations.

Don't think of the word count as metric.  Think about your users (I know that's becoming cliche now).  Does a 200 word post help them with something or at least useful.  I don't know of many that are.  Sometimes that sort of short winded post may be better off on Google+, FB or Twitter.

Neil Patel wrote a really good article a year ago this time about the more words the merrier.  Over 2,000 words in a post seemed to rank it.  http://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/

Also John Doherty wrote on the MozBlog about the types of posts that get links and he did some analysis to back it up.

http://moz.com/blog/what-kind-of-content-gets-links-in-2012?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seomoz+%28SEOmoz+Daily+Blog%29&utm_content=Google+Reader

Bing does technically use it but I strongly recommend against it.  If it is part of their algorithm there is no indication that it is a strong indicator.  Besides, why would you want your competition knowing what your strategies are.  If you think you need to use it I would consult your traffic through Google Analytics and Bing Webmaster tools to see how much of your traffic, if any, is coming from Bing.  If it is a high number then maybe consider it.  But again, I wouldn't worry about it.  Bing says it uses it....doesn't mean it doesn't use it to indicate spammers.

Look at Attorneys, there are like 30 or so categories like attorneys, bankruptcy attorneys, civil rights attorneys, civil trial law attorneys, malpractice attorneys, etc

Bing doesn't have any categories for "lawyer" last time I checked.

Is it possible not to be in the first 20 or 30 positions in the SERPs after executing onpage SEO actions (keyword optimization,  metatags, ....) even for keywords for which there's not "too much" competition?

Yes that is definitely possible especially if the on-page SEO has been done recently.  It takes time for Google to re-crawl the pages and credit your site.   Don't forget that SEO doesn't stop with on-page SEO.  Off page is just as important.

Is there a way of visualize the pages indexed by the google bot? (the pages especifically, not the number)  in order to discard indexing problems?

Yes.  In your browser use the site: to search for your site.

ie.   site:www.example.com (make sure there is no spaces between the site: and the website url)

If all of your future pages will be sub folders then you'll only need to track at the sub domain level.  I generally do the same thing you do but I ALWAYS track at the Root domain level.  Generally if you have different sub domains and want to track them separately then the sub domain radial is the best answer.  An example would be when you have different identities on your root domain at the sub domain level.  For instance, you want to track your blog at blog.example.com and you have an investor relations section at investors.example.com and you track them as separate campaigns.  Sub folder can be same scenario but at the sub folder level.  You want to track your blog at example.com/blog and the /blog is a platform or another installation of a CMS.  (hope that makes sense)  If you want to track everything that is on your root domain (both sub domains and sub folders) then choose the root domain radial.    Like I said before, I always use the root domain.  I think the other options are for specific scenarios only.

Let me know if you have any questions

Darin.