My website is constantly decreasing

[Dan_Tala]

For few weeks ago my website is constantly decreasing in search position. I lost keywords and is gooooing down.
Although it is well rated on several on page and off page seo verification software that I have tried.
I checked Google search console and Analytics and found no major problems. However… from one day to another it keeps going down.
I also checked what the main competitors are doing and they are not doing well, at all.
The main competitor actually has a creepy website. Totally devoid of onpage or offpage SEO but with an enormous number of backlinks. And of a very bad quality, which should disqualify it, still…
Few weeks ago I changed something.
In the pages I had H1, 4xH2, no H3 and an H4 without content.
An unnatural H tag structure.
Now I have H1, H2, H3, 3xH4, with the coherent information.
Theoretically, Google should have been “happy” or I’m missing something.

I use a SAAS platform.
I just found out that they made changes to the keywords (tags).
I am selling toner cartridges for printers.
So…
The tags are printer models and generate a url in which they have the products.
Ex. https://www.sertit.ro/cartus-imprimanta-cilindru-color-hp-laserjet-pro-m-177fw goes to the products for that printer model.
The question is… should I make tag canonical?
Is it possible for products to loose so much in Google search?

[samdobreva1983]

If your website's traffic is consistently declining, consider these concise suggestions:

1. Analyze Content: Assess the quality and relevance of your website content. Refresh or update outdated information to keep it engaging.

2. SEO Audit: Conduct an SEO audit to identify any technical issues or optimization opportunities affecting your site's visibility in search engines.

3. Marketing Strategy: Review your marketing strategies. Explore new channels or tactics to attract more visitors to your website.

4. User Experience: Improve the user experience (UX) of your website. Ensure it's easy to navigate, loads quickly, and is mobile-friendly.

5. Analytics Review: Monitor website analytics regularly to track trends and identify areas for improvement. Use data to inform strategic decisions.

6. Engage Audience: Foster community engagement through social media, email newsletters, or interactive features on your website.

7. Competitor Analysis: Research competitors to understand trends in your industry and identify opportunities for differentiation.

8. Customer Feedback: Gather feedback from users to understand their needs and pain points. Use this insight to enhance your website's offerings.

9. Conversion Optimization: Focus on improving conversion rates by optimizing calls-to-action, forms, and checkout processes.

10. Professional Help: Consider consulting with experts or hiring professionals for specialized assistance, such as SEO, marketing, or web development, if needed.

[samdobreva1983]

If your website's traffic is consistently declining, consider these concise suggestions:

1. Analyze Content: Assess the quality and relevance of your website content. Refresh or update outdated information to keep it engaging.

2. SEO Audit: Conduct an SEO audit to identify any technical issues or optimization opportunities affecting your site's visibility in search engines.

3. Marketing Strategy: Review your marketing strategies. Explore new channels or tactics to attract more visitors to your website.

4. User Experience: Improve the user experience (UX) of your website. Ensure it's easy to navigate, loads quickly, and is mobile-friendly.

5. Analytics Review: Monitor website analytics regularly to track trends and identify areas for improvement. Use data to inform strategic decisions.

6. Engage Audience: Foster community engagement through social media, email newsletters, or interactive features on your website.

7. Competitor Analysis: Research competitors to understand trends in your industry and identify opportunities for differentiation.

8. Customer Feedback: Gather feedback from users to understand their needs and pain points. Use this insight to enhance your website's offerings.

9. Conversion Optimization: Focus on improving conversion rates by optimizing calls-to-action, forms, and checkout processes.

10. Professional Help: Consider consulting with experts or hiring professionals for specialized assistance, such as SEO, marketing, or web development, if needed.

[Dan_Tala]

@Sam-1983

I did all the checks, it doesn't reach 100% but between 82-96% at technical and content.
Social media still working on it, with some ads, backlinks are around 100k, with good DA and PA and growing.

I have another suspicion...
I sell consumables for printers.
Until now, the products were individual.
In January, i made a change to the products and grouped them by printer models. Example: All products for Konica Minolta Bizhub C224 are in this url wich is created by tag (tag is printer model).
They contain both toner cartridges and developer or drum units (which are also individual products, of course).
All individual products have decreased by position in google searches.
Shall I canonically set these tags that contain all the products? Or what ?

[Sam-1983]

@Dan_Tala I can provide you with some general reasons why a website's traffic may be decreasing and some tips on how to address those issues:

Technical Issues: Technical issues such as site speed, server errors, broken links, mobile responsiveness, etc., can lead to poor user experience and reduced traffic. To address these issues, you can run a website audit using tools like Google Search Console or SEMrush to identify and fix technical issues.

Content Quality: Poor-quality content or outdated content can also result in lower traffic. To address this issue, update and improve your content with relevant, informative, and engaging content that provides value to your audience. Use keyword research tools to optimize your content for relevant keywords.

Keyword Rankings: If your website's keyword rankings have dropped, it could be due to algorithm updates, competition, or changes in user behavior. To address this issue, conduct a thorough analysis of your keyword rankings, update your content with relevant keywords, and optimize your on-page elements.

Backlinks: If your website has lost high-quality backlinks or has been hit by negative SEO, it can impact your search rankings and traffic. To address this issue, conduct a backlink analysis, disavow low-quality or spammy backlinks, and focus on building high-quality backlinks from relevant and authoritative sources.

Social Media Presence: Social media can be an essential source of traffic for websites. If your website's social media presence is weak, it could be impacting your traffic. To address this issue, create a social media strategy, share engaging content, and engage with your audience on social media platforms.

These are some general reasons why a website's traffic may be decreasing, and some tips on how to address those issues. It's important to conduct a thorough analysis of your website to identify the specific reasons for the traffic drop and take appropriate actions to address them. If you know more please visit.

[Donaldlhartfield]

Here are some steps you can take to improve your website loading speed using speed optimization tools:

Run a website speed test: Use a speed optimization tool such as websitespeedy, Google PageSpeed Insights, GTmetrix, or Pingdom. This tool can help you assess your website's performance by measuring its speed and suggesting areas for improvement.

Render blocking: Eliminate render blocking by optimizing your website's code and using asynchronous loading. This can improve website speed and reduce page load times.

Lazy loading images: Implement lazy loading on your website to load images and other content as users scroll, improving website speed and reducing page load times.

Fix Core Web Vitals: Core Web Vitals are a set of user-centered metrics that evaluate website performance. Improve your website's Core Web Vitals by optimizing your website's loading speed, layout shift, and interactivity.

By using speed optimization tools and implementing these steps, you can significantly improve your webpage loading speed, providing a better user experience and potentially increasing your sales.