Is it Ok to have multiple domains (separate website different content) rank for similar keywords?

[fourwhitesocks]

Is it 'OK' to have multiple domains in the following instance?

Does Google actively discourage multiple (but completely different sites) domains from the same company appearing in the search results for the same and or similar keywords if the content is slightly different? This is where the 'main site' has the details, and you can purchase product, and the second site is a blog site only.

We are creating a separate content blogsite; which would be on a second domain that will be related to one portion of content on main site.

They would be linking back and forth, or maybe the blog site would just link over to the main site so they can purchase said product.

This would be a similar scenario to give you an idea of how it would be structured:

MAIN SITE: describes a few products, and you can purchase from this site

SECOND SITE, different domain: a blog site that contains personal experiences with one of the products.

BOTH sites will be linked back and forth....or as mentioned maybe the blog site could just link over to the 'main site'

Logo would be a modified version of the main logo and look and feel of the sight would be similar but not exactly the same.

MORE INFO: the main site has existed for way over 10 years, starting to gain some traction in an extremely competitive market, but does not rank super high, is gaining traction due to improvements in speed, content, onpage SEO, etc...

So in addition to my main question of is this 'ok' to have this second domain, also will it hurt the rankings or negatively affect the 'main' site? Wondering about duplicate content issues, except it will be slightly different...

[fourwhitesocks]

@sunnybhatti1246

Thank you!!

[sunnybhatti1246]

Yes, it is okay to have multiple domains (separate websites with different content) rank for similar keywords. In fact, there are many benefits to doing so. For example, it can help you reach a wider audience, improve your brand visibility, and boost your website traffic.

Here are some of the benefits of having multiple domains rank for similar keywords:

Reach a wider audience: By having multiple domains, you can target different audiences with different content. For example, you could have one domain for your business website and another domain for your blog. This will allow you to reach more people and attract more visitors to your websites.
Improve your brand visibility: When you have multiple domains that rank for similar keywords, it can help improve your brand visibility. This is because Google will see that your website is authoritative and trustworthy on a particular topic. As a result, your website will be more likely to appear higher in search results for relevant keywords.
Boost your website traffic: By having multiple domains that rank for similar keywords, you can boost your website traffic. This is because more people will be able to find your website when they search for relevant keywords.
If you are considering having multiple domains rank for similar keywords, there are a few things you need to keep in mind. First, make sure that the content on your websites is high-quality and relevant to the keywords you are targeting. Second, make sure that your websites are well-designed and easy to use. Third, promote your websites through social media, email marketing, and other channels.

[Kateparish]

@fourwhitesocks In your scenario, having a separate blog site on a different domain related to one portion of the content on the main site should not negatively affect the rankings as long as both sites provide unique and valuable content. As you mentioned, linking back and forth between the sites can also be beneficial. However, it's important to avoid duplicate content issues by ensuring that the content on each site is substantially different.

[fourwhitesocks]

@VillaCasaMia

Thank you for your reply! I think the content will be similar but we can author it in a way that is different 'enough'

[VillaCasaMia]

It shouldn't have any effect on Seo or your rank. But avoid to have same content on 2 websites.