Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is a good CTR for a Google AdWords Remarketing banner campaign?
-
Hello there, given that in the banners we offer a promotion with "some bonus if you sign up", what is from your experience a good CTR for a Google AdWords Remarketing banner campaign?
Many thanks to everyone that answers.
YESdesign
-
Many thanks Rui, we'll try Yahoo! and Bing advertising.
-
I have no idea what a good CTR would be for the fields you mentioned
You should start the campaigns, split test different ads with different images, headlines, CTAs etc for your remarketing campaigns and keep improving your CTRs
Is in your opinion the Remarketing a good solution, in terms of increaseing the PPC budget by a reasonable profit margin for these 4 market fields (a, b, c, d )?
if the website is set up correctly, then remarketing can work well for all of these. if it's leather bags and they added the bag to the checkout but didn't proceed, then you can target these people specifically and lure them back to the website to finish the transaction.
I assume with automotive the objective is to get their contact details in which case remarketing will work well
Which kind of PPC (other than AdWords) would you use for them?
well i don't know the specifics of the business so it's difficult to say
for online printing, if it involves printing photos, then fb marketing can work well. leather bags could also work well on fb
beds and mattresses -- you could try yahoo & bing advertising as you would probably get lower cost/click than u would on adwords
-
We have different products for different clients and the purpose of the initial question was to understand (if exists) a kind of "cross-sectorial" typical CTR for a Remarketing campaign based on the average of real data of other PPC professionals.
Right now have several remarketing campaigns running for different clients, specifically we would like to know what do you think to be a good CTR for this market fields:
a) Automotive (high profit margin for each acquisition).
b) Online printing (low profit margin for each acquisition).
c) Beds and mattresses e-commerce (high profit margin for each acquisition).
d) Leather bags (medium profit margin for each acquisition).Is in your opinion the Remarketing a good solution, in terms of increaseing the PPC budget by a reasonable profit margin for these 4 market fields (a, b, c, d )?
Which kind of PPC (other than AdWords) would you use for them?
Many thanks.
-
Monthly subscription indeed!
Customer value is around $190 at the moment and remarketing brings them in at around $19 at last count
What product/service are you thinking of using remarketing for?
-
Many thanks Rui for sharing with us your data! It's very helpful for us!
Anyway, which kind business model do you have for your "education product"? Monthly subscription?
-
I run an education product.
I'm getting around 0.81% on the remarketing campaign over the last 30 days but conversion rates are crazy -- I'm getting triple the normal conversion rates.
I don't know if the CTR is a good one but compared to normal display campaigns where I get around 0.20-0.27%, it's a much higher CTR than what I usually get
-
Thank you Logan, we're aware that the CTR depends on a ton of factors, we just needed to listen about some real-world CTR from other marketers that had run Google AdWords remarketing campaigns.
Many thanks for your answer!
YESdesign
-
This is almost too vague of a question, because CTR is really dependent on a ton of variables, such as:
-
Perceived value of said "bonus"
-
Industry served
-
How specific, or broad your targeting is
-
Do you cap your impressions?
-
Branding and brand recognition (does it look familiar to the viewer - do they recall your message your brand, what your product is all about?)
-
The design/interactivity of the ad
Remarketing campaigns can vary significantly on those factors (and probably others), but if you can achieve 1% that would be pretty impressive IMO. Realistically, most the remarketing campaigns I've run (healthcare industry) end up .01-.75% CTR.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords Duplicate Keywords with Different Match Types - Good or Bad?
If you have the following keywords in an Ad Group advertising for a product, let's for example call it "target" product [target product] "target product" +target +product I've found that the exact match keyword has the highest conversion rate in almost all circumstances. So it would make sense to have a higher max bid on the exact match then phrase or broad batch. Even with lots of negative search terms to maximize conversion on the broader matches, if the bid is the same as exact match, the cost per conversion will be much higher (too high.) However in chatting with an Adwords Support Rep (on a different matter) they stated after looking through my account at the end of the chat: " duplicate keywords will impact on quality score. your all keywords will compete with each other" However many of the ad groups in question these duplicate keywords have quality score of 9 and 10. So obviously if there is an effect it seems it may be minimal. I thought it was pretty common for people to bid higher on more exact match and lower on more broad match. What's the real story here? Was this support rep not seeing the big picture?
Paid Search Marketing | | JCCMoz1 -
Looking at google shopping results from other country
Hi, I run shops in several languages out of London. One of our key revenue drivers is google shopping. It is important for me to look the the shopping search results for example in germany. Recently Google changed something so when I want to look at the german shopping results from here, eg. http://www.google.de/shopping it always shows me the english ones with prices in pounds. Is there a trick to still get the foreign results? Thanks in advance Dieter
Paid Search Marketing | | Storesco1 -
Hire Products on Google Shopping
Has anyone got any experience with advertising products for hire rather than for sale on Google Shopping? Is it allowed? How does it perform?
Paid Search Marketing | | ese0 -
Quick Question: Anchor links on Adwords main URL?
Is it OK to use anchor links on the main URL of an advert on Google Adwords? Example: www.example.com/#example Had a little Google, and not much was returned on the topic. Many Thanks, Alex
Paid Search Marketing | | Whittie0 -
Google URL Builder / Campaign Tracking on two Different Domain using the Same Analytics Code
Hey Everyone, I think I know the answer to this but I'd like to get some confirmation. I currently have a landing page at "www.xyz.com", it's a separate domain in which only the landing page exists and not a vanity URL which redirects. However, the navigation and all the links on "www.xyz.com" actually link out to "www.abc.com". The domain / landing page "xyz" has the same analytics tracking code as domain "www.abc.com". My question is this, if I use Google URL builder to create custom URL's to track for each ad that I'm running in Adwords, will this data show up in the analytics of "abc" even though it's a separate domain because it has the same analytics code? In other words, does campaign data show only if the domain and the google analytics code line up, or does the domain not matter and as long as you have the same analytics code (despite two separate domains) that campaign data (built through Google URL builder) will show? My hunch and best guess it that as long as the analytics code is the same (regardless of a separate domain) that the data in campaign will show with the custom URL's I build. I'm aware that I can test this and I will but I'd like to get an idea from the community first to make things easier. Anybody have experience with this? Answers greatly appreciated! Thanks!
Paid Search Marketing | | EvansHunt0 -
Using multiple domains in one Adwords account
Hi, I am currently setting up an Adwords account and wanted to know if you can run multiple websites through one account. We have 2 domains each promoting a different one of our brands and i was wondering the best way to run the account. Regards Ben
Paid Search Marketing | | benjmoz0 -
How do I find AdWords campaign and adgroup ID numbers?
Is the only way to get them through the AdWords API? If so, how do I do that?
Paid Search Marketing | | Ericc220 -
Does anybody know of a good bulk import http response checker? The one I was using has disappeared and I can only find checkers that only take one URL at a time.
An example of something I'm looking for but I want to check multiple checkers: http://web-sniffer.net/
Paid Search Marketing | | SWKurt0