What is the difference between 301 redirects and backlinks?
-
i have seen some 301 redirects on my site billsonline, can anyone please explain the difference between backlinks and 301 redirects, i have read some articles where the writer was stating that 301 are not good for website.
-
301 redirects and backlinks serve different purposes in the realm of website management and SEO.
A 301 redirect is a method used to permanently redirect one URL to another. It's commonly used when a page has been moved or removed, ensuring that visitors and search engines are automatically directed to the new URL. Essentially, it's a way to preserve a page's ranking and traffic when its URL changes.
On the other hand, backlinks are incoming links from one webpage to another. They are crucial for SEO as they signal to search engines that other websites find your content valuable enough to link to. Backlinks are like votes of confidence for your website, and quality backlinks from reputable sites can significantly improve your site's search engine rankings.
-
@jackwill1234 said in What is the difference between 301 redirects and backlinks?:
Could someone explain the difference between backlinks and 301 redirects for my website, www-homeworkify.live ? I've come across articles suggesting that 301 redirects might not be advantageous for websites, and I'd like to understand more.
Sure! Backlinks are links from other websites to yours, helping to boost your site's authority and visibility in search engine rankings. 301 redirects, on the other hand, permanently direct users and search engines from one URL to another. While backlinks improve your site's reputation, 301 redirects are useful for preserving SEO value when you've changed a URL or merged two websites. Both are valuable tools, but they serve different purposes in optimizing your website's performance.
-
Could someone explain the difference between backlinks and 301 redirects for my website, www-homeworkify.live ? I've come across articles suggesting that 301 redirects might not be advantageous for websites, and I'd like to understand more.
-
301 Redirects:
A 301 redirect is a method used to permanently redirect one URL to another. It's an HTTP status code that indicates that a webpage has been permanently moved to a new location. When a user or a search engine bot tries to access the original URL, they are automatically redirected to the new URL specified in the 301 redirect.
301 redirects are commonly used when a website undergoes a redesign, changes its domain name, or moves content to a new location. They help preserve SEO value by transferring the ranking signals from the old URL to the new one.
Backlinks:Backlinks, also known as inbound links or incoming links, are hyperlinks on other websites that point back to your website. They are a crucial component of search engine optimization (SEO) and are considered a vote of confidence from one site to another.
Backlinks are valuable because search engines like Google use them as one of the factors to determine the authority, relevance, and credibility of a website. Websites with a higher number of quality backlinks tend to rank higher in search engine results pages (SERPs).
Backlinks can be obtained through various methods such as creating high-quality content, outreach campaigns, guest blogging, and participating in online communities. -
A 301 redirect is a method used to permanently redirect one URL to another, often utilized during website migrations or when a page is no longer active. Backlinks, on the other hand, are incoming links from other websites to a specific webpage, which can influence a site's search engine ranking and authority. While both serve to redirect traffic, they operate in distinct ways: 301 redirects manage URL redirection, while backlinks contribute to a site's off-page SEO efforts by enhancing its credibility and visibility.
-
301 redirects and backlinks serve different purposes in website management. A 301 redirect is a server-side instruction that permanently redirects users and search engines from one URL to another, preserving SEO value and ensuring seamless navigation. Backlinks, on the other hand, are inbound links from other websites to your website that influence search engine rankings and demonstrate trustworthiness and authority in your niche. 301 redirects manage URL changes and website rebuilds, while backlinks contribute to off-page SEO and domain authority.
-
I've noticed some 301 redirects on my website, LiteblueInsights. Can someone please clarify the distinction between backlinks and 301 redirects? I've read articles suggesting that 301 redirects aren't beneficial for websites.
-
A 301 redirect is the header response sent when a page does not exist or not required and the redirected page is loaded instead. Typically a 301 redirect is created when a page is taken down. A 301 redirect is not bad for a site. Redirect chains can be bad - so 301 to 301 to 301 etc.
What you want to look at is if you have 301s in your menus, homepage or main content linking to main pages. These links should be either removed or updated to the new URL. There should be no 301s here, it's good housekeeping.
A backlink is an link from an external site linking to a page on your site.
-
I believe the below reply that is explained by Mr Victor, is absolutely correct.
-
The redirects are intended to keep link juice when migrating to a new domain. Actually they just help the existing users find the new domain. If there are redirects to your domain from unrelated websites the Google bot should be smart enough to ignore them. That's why it's better to have backlinks from unrelated sources than redirects.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirects a Year Later
I inherited the digital maintenance of a website that was relaunched a year ago. In looking at Google Analytics, organic search a year later is still down 33%. I fear they did not install 301 Redirects but can't really get a specific answer from them. Is it possible to install them a year later to help with Google indexing and get back some of the organic traffic?
Technical SEO | | stansamples0 -
Soft 404's on a 301 Redirect...Why?
So we launched a site about a month ago. Our old site had an extensive library of health content that went away with the relaunch. We redirected this entire section of the site to the new education materials, but we've yet to see this reflected in the index or in GWT. In fact, we're getting close to 500 soft 404's in GWT. Our development team confirmed for me that the 301 redirect is configured correctly. Is it just a waiting game at this point or is there something I might be missing? Any help is appreciated. Thanks!
Technical SEO | | MJTrevens0 -
301 Redirects in subfolders
Hi, we're making our site into a static site but I would like to transfer the Google juice. Most of the links and database exist on subfolders though. Could I simply do 301 redirects on the subfolders and retain the value or does it have to be on the full domain?
Technical SEO | | Therealmattyd0 -
I have an eCommerce store with a lot of 301 redirects. Would that hurt my rankings?
I use BigCommerce, and they have a system where all the URLs are dynamically generated from the name of each product. So if I named a product "widget x y z" the url would be /widget-x-y-z/, and if I changed that to "blue widget x y z", it would change to /blue-widget-x-y-z/ and automatically redirect the old one to the new one. As a result, in 6 months, because of a lot of tweaking and experimenting, I've ended up with a hefty list of 400 redirects. Some of them are very old, and some are recent. So my question is in two parts: a) does having all of these redirects hurt my rankings? b) if so, would deleting them help?
Technical SEO | | shabbirun0 -
To avoid errors in our Moz crawl, we removed subdomains from our host. (First we tried 301 redirects, also listed as errors.) Now we have backlinks all over the web that are broken. How bad is this, from a pagerank standpoint?
Our MOZ crawl kept telling us we had duplicate page content even though our subdomains were redirected to our main site. (Pages from Wineracks.vigilantinc.com were 301 redirected to vigilantinc.com/wineracks.) Now, to solve that problem, we have removed the wineracks.vigilantinc.com subdomain. The error report is better, but now we have broken backlinks - thousands of them. Is this hurting us worse than the duplicate content problem?
Technical SEO | | KristyFord0 -
301 redirects reverting to 302 redirects
We recently built a new website with a new site structure. To prevent there being a load of 404's I redirected the old pages to the new relevant pages with 301 redirects. A few days later the SEOmoz crawl report alerted me to a load of 302 redirects. When I looked into this for some reason all of the 301 redirects I set up are reverting to 302 redirects. I did a test by 301 redirecting a made up URL to an existing page and the same thing happens - it 302 redirects. I can't find any settings in WordPress to possibly explain why this is happening. Has anyone got any ideas why this could be?
Technical SEO | | Tone_Agency0 -
301 redirect problems on site not yet moved
I have re-designed one of my sites, the old site is all static pages on a Windows server, I have made the new sites and it is on a new server and is running on Wordpress. I have just finished testing it and so am nearly ready to switch over the nameservers to the new server, however I'm having some problems with 301 redirects. I have tried to set up a few 301 redirects on the new server to test before I change nameservers but they don't appear to be working. I would have imagined that they should (even though the actual page isn't hosted on the new server) or am I being very stupid here and I can't test a 301 redirect until the nameservers have been changed. Redirect 301 /magazines.htm http://.../~account/magazine-freebies Obviously the above with the stars (*) is the server address and route to my account.
Technical SEO | | Wardy0 -
301-redirect
Hi My website is fairly new and i wasnt aware of the difference btw 'website.com' and 'www.website.com' when i started up. It doesnt matter which one i use as long as i am consistent right ? Most of my ingoing links are to mainpage on 'website.com'. I have som ingoing links to 'www.website.com' but also some to 'www.website.com/brandname'. is it enough to 301-redir 'www.website.com' to 'website.com' or does it need to be done on several levels ? I need to have someone do the redirect for me - how can i check its working when its done ? Dan Lærum
Technical SEO | | danlae0