Our Sites Organic Traffic Went Down Significantly After The June Core Algorithm Update, What Can I Do?
-
After the June Core Algorithim Update, the site suffered a loss of about 30-35% of traffic. My suggestions to try to get traffic back up have been to add metadata (since the majority of our content is lacking it), as well ask linking if possible, adding keywords to alt images, expanding and adding content as it's thin content wise. I know that from a technical standpoint there are a lot of fixes we can implement, but I do not want to suggest anything as we are onboarding an SEO agency soon. Last week, I saw that traffic for the site went back to "normal" for one day and then saw a dip of 30% the next day.
Despite my efforts, traffic has been up and down, but the majority of organic traffic has dipped overall this month. I have been told by my company that I am not doing a good job of getting numbers back up, and have been given a warning stating that I need to increase traffic by 25% by the end of the month and keep it steady, or else. Does anyone have any suggestions? Is it realistic and/or possible to reach that goal?
-
Crazy, it happened to me, i had my South African entertainment blog traffic drop in half (HiphopZa Amapiano). Others all dropped by more than 90%, funnily the contents are very great, good practices ere observed. It's quite painful y'all. Only my South African music download blog survived a bit. Damn!
-
@newhazel said in Our Sites Organic Traffic Went Down Significantly After The June Core Algorithm Update, What Can I Do?:
I’m in a challenging situation and could use some advice. Since the March 2024 core update, our site has suffered a significant loss of 40-50% in traffic. Despite various efforts, including adding metadata to our content (which was previously lacking), the traffic fluctuations have continued. Just last week, we experienced a brief return to "normal" traffic for one day, followed by a 30% dip the next day.
I’m in a challenging situation and could use some advice. Since the March 2024 core update, our website has suffered a significant loss of 40-50% in traffic. Despite various efforts, including adding metadata to our content (which was previously lacking), the traffic fluctuations have continued. Just last week, we experienced a brief return to "normal" traffic for one day, followed by a 30% dip the next day.
-
Thanks for reply Jason,
This is my website, "https://www.stardewvalleyapk.me/", and I am tracking StarDew Valley Apk and StarDew Valley on it. I am targeting these keywords to boost traffic again.
-
Hi everyone,
Same issue in March 2024 UpdateI’m in a challenging situation and could use some advice. Since the March 2024 core update, our site has suffered a significant loss of 40-50% in traffic. Despite various efforts, including adding metadata to our content (which was previously lacking), the traffic fluctuations have continued. Just last week, we experienced a brief return to "normal" traffic for one day, followed by a 30% dip the next day.
-
Hi,
What's the URL & What keywords are you tracking?
-
I think you know this, but there is no way of guaranteeing getting back to your prior traffic levels in short order (or +25%), nor keeping it steady. Algorithm updates can fundamentally change the winners and losers in a given segment, and there may be no quick win to return to old results as the underlying variables have changed.
Some ideas and thoughts though:
- I don't know what kind of site you are running, but with ecommerce / lead gen sites, we have sometimes seen that this kind of core update can lead to a traffic drop without a drop in true performance (sales / leads) because the update was actually aligned with user expectations and dropped in areas where you weren't performing anyway (see e.g. slide 116 onwards in my colleague's presentation here). If you happened to find that you were in this situation, you may find that you can make the case to the business that the situation isn't as dire as it seemed at first
- For practical ideas, I'd advise checking out Marie Hayne's work - see for example her presentation at our recent SearchLove conference in Boston on practical tips for improving EAT (Expertise Authoritativeness Trustworthiness)
Good luck!
-
Hi Joe!
Thanks for your response! Much appreciated!
We have not audited the site, we are not even on Search Console. Resources are very limited as I am the only person working on this and don't have the technical skills or support to do any of that.
I have been doing basic on-page SEO but can't bring up the numbers after the core algorithm update. I tracked the drop on June 4th on Google Analytics. All the articles we used to rank high for organically dropped significantly (#35, #62, #15 etc when they used to be in the top 10).
I have only been able to track keywords through Moz. A few keywords that used to rank #1 are now #51. I also wonder if it's because of our ad to content ratio. It's not the most aesthetically pleasing or user-friendly site.
-
Hi there,
What efforts have you made to date?
Have you audited the site in more detail?
- Where the drops occurred via Search Console?
- What keywords dropped the most & when
- Audited your website to see if there are any technical issue?
- Conducted a backlink audit - do you acquire backlinks
You appear to lack the basics such as:
- meta-data
- alt tags
- substantial content, possibly due to the lack of a content strategy
25% by the end of the month doesn't sound realistic, an external agency probably won;t turn anything around in less than a few months.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
WT.Srch - parameter recorded as organic traffic?
Hi I have a lot of revenue for yesterdays organic traffic attributed to ?WT.srch=1&WT.mc_id=slGO&kw=8695 When looking in Google at what this means I have found this: To ensure you can accurately differentiate traffic from paid placements from organic traffic, use the WT.srch=1 parameter in the URL from the referring search engine for all paid searches. This parameter always has a value of 1. Organic searches do not include this parameter in the URL. Note that Search Engine Campaign results are displayed in the Marketing > Search Engine >section of the Webtrends Analytics 9 Complete template, not in the Campaigns section. We no longer use webtrends, what I need to know is, did this traffic/revenue come from organic or paid?
Algorithm Updates | | BeckyKey0 -
How long for google to de-index old pages on my site?
I launched my redesigned website 4 days ago. I submitted a new site map, as well as submitted it to index in search console (google webmasters). I see that when I google my site, My new open graph settings are coming up correct. Still, a lot of my old site pages are definitely still indexed within google. How long will it take for google to drop off or "de-index" my old pages? Due to the way I restructured my website, a lot of the items are no longer available on my site. This is on purpose. I'm a graphic designer, and with the new change, I removed many old portfolio items, as well as any references to web design since I will no longer offering that service. My site is the following:
Algorithm Updates | | rubennunez
http://studio35design.com0 -
Was there a recent secret Panda update? Help.
Our site http://www.entrepreneurhandbook.co.uk has had a fairly significant drop in organic traffic this past week. Going from 3.8k to 3.k Can't see any reported updates on the major SEO websites, we'd had steady growth all year then appear to have back-peddled. One post in particular, our UK venture capital list was page1 for a number of VC related keywords such including 'venture capital' (google.co.uk) but it's completely dropped out of the index for that one and others. Does anybody have any ideas? We haven't done any link building at all, we've focussed entirely on on-site SEO and high quality in depth articles/posts/lists and historically we've always seen small increases at every algo update. 2CG25iv
Algorithm Updates | | entrepreneurhandbook0 -
Duplicate Product Pages On Niche Site
I have a main site, and a niche site that has products for a particular category. For example, Clothing.com is the main site, formalclothing.com is the niche site. The niche site has about 70K product pages that have the same content (except for navigation links which are similar, but not dupliated). I have been considering shutting down the niche site, and doing a 301 to the category of the main site. Here are some more details: The niche sites ranks fairly well on Yahoo and Bing. Much better than the main site for keywords relevant to that category. The niche site was hit with Penguin, but doesn't seem to have been effected much by Panda. When I analyze a product page on the main site using copyscape, 1-2 pages of the niche site do show, but NOT that exact product page on the niche site. Questions: Given the information above, how can I gauge the impact the duplicate content is having if any? Is it a bad idea to do a canonical tag on the product pages of the niche site, citing the main site as the original source? Any other considerations aside from duplicate content or Penguin issue when deciding to 301? Would you 301 if this was your site? Thanks in advance.
Algorithm Updates | | inhouseseo0 -
Not sure whether to update existing page or create a new one
Hello guys, So far I have found this Q&A to be very helpful. I have a couple of product pages on my website which rank very low in the search results. This was because in the past they were not at all optimized in terms of title, description, etc. I would like to now optimize these pages, get some inbound links to them, etc. I'm not sure whether to do this with the existing product pages or create new ones. I'm afraid that if I optimize the current pages, the low ranking from before will carry over. Would it be better to start fresh? Thank you, Pravin
Algorithm Updates | | goforgreen0 -
Site Speed
I was wondering what benefits there are to investing the time and money into speeding up an eCommerce site. We are currently averaging 3.4 seconds of load time per page and I know from webmaster tools they hold the mark to be at closer to 1.5 seconds. Is it worth it to get to 1.5 seconds? Any tips for doing this? Thanks
Algorithm Updates | | MichealGooden0 -
Can someone explain a few hopefully simple questions for me please
Hi everyone First off for local seraches I rank very well pretty much all on first page and high up too. I am also attempting to rank well for the search term 'independent mortgage advice' I currently rank third on page 2 for the above search term. I am happy with this progress as the site is only 3 months old. I am UK based, have a .co.uk domain and although my site server is located in Germany (1and1) I have changed the geographical location in webmaster tools. My competitive domain analysis gives me the follwing results: Domain Authority: 14 Domain MozRank: 2.44 Total Links: 110 Ext. Followed Links: 19 Linking root Domains: 13 Followed Linking Root Domains:9 Linking C-Blocks: 8 Compared to my competitors around me these figures are terrible so why am I doing relatively well and how can I increase some of these figures such as Domain Authority & Domain Mozrank? The page I'm referring to is http://www.keystonemortgages.co.uk I am a novice so please don't mind calling me a numpty if it appears obvious to you Jason PS is it frowned upon to post links with title keywords here?
Algorithm Updates | | JasonHegarty0 -
Tuesday July 12th = We suddenly lost all our top Google rankings. Traffic cut in half. Ideas?
The attached screenshot shows all. Panda update hit us hard = we lost half our traffic. Three months later, Panda tweak gave us traffic back. Now, this past Tuesday we lost half our traffic again and ALL our top ranking Keywords/phrases on Google (all other search engines keywords holding rank fine). Did they tweak their algorithm again? What are we doing wrong?? eartheasy.com wtf.jpg
Algorithm Updates | | aran0880