Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Alt text / internal linking
-
Hi everyone
A question about best practice when linking from pictures on our homepage - hirespace.com
We have an option of using divs with background images (nicer in terms of design) but it means that we can't use anchor text or alt text to show Google what these internal links are about.
The other option is to use images which do not allow us as much flexibility in terms of CSS but would allow us to use alt text.
There is also an opinion that we should have separate text links at the bottom of the homepage to get the anchor page in.
What is best practice in this situation - is alt text worth sacrificing some CSS flexibility for? How important is anchor/alt text for internal linking?
Thanks guys.
-
Thanks so much for the responses. Agree that usability is most important. It's something we have always stuck to. Just want to make the most of internal links. But this is very helpful. Appreciated.
-
You also need to factor in extra load times using images as opposed to a CSS-initiated background. Although it is important to have anchor text for images on your site, I dont think that you should go out of your way to purposely make the site less usable in exchange for a negligible amount of rank increase. After all, it doesn't matter how well you rank if it doesnt create conversions for you due to slow load times, incompatibilities, etc. I generally like to tell my clients to keep the end-user in mind first, as implementing this type of mindset will usually automatically help you with SEO (quicker load times, better quality content, etc). Just make sure to use alt/anchors for the actual images on your site, and you'll be good. I'd definitely recommend using CSS over hard-coding a bg image. It's better practice, and will decrease load times on all your pages.
-
Very good question. Lets think for one minute that Google and SEO doesn't exist - which option would you go for, I would personally say the first option as they offer a better user experience.
From an SEO point of view having anchor text help to tell the search engine what your page is about is still very useful, especially if there are not many pages around linking to them pages.
If you feel the pages can rank well without the anchor text, have good PA, rank naturally currently I would go with option 1, but if the site is new, or the pages aren't easily discovered in SERPs option 2 has to be the best option.
Sorry I can't be more helpful without knowing the URL you are talking about.
Some good advice can be found here:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link flow for multiple links to same URL
Hi there,
On-Page Optimization | | doctecs
my question is as follows: How does Google handle link flow if two links in a given page point to the same URL? (do they flow link individually or not?) This seems to be a newbie question, but actually it seems that there is little evidence and even also little consensus in the SEO community about this detail. Answers should include source Information about the current state of art at Google is preferable The question is not about anchor text, general best practises for linking, "PageRank is dead" etc. We do know that the "historical" PageRank was implemented (a long time ago) without special handling for multiple links, as e.g. last stated by Matt Cutts in this video: http://searchengineland.com/googles-matt-cutts-one-page-two-links-page-counted-first-link-192718 On the other hand, many people from the SEO community say that only the first link counts. But so far I could not find any data to back this up, which is quite surprising.0 -
After HTTPS upgrade, should I change all internal links, or a general 301 redirect is better?
I recently upgraded to https. Of course most internal links of my old posts are still http. So I set up a 301 redirect in order to make the old link works. In terms od SEO this is good or it is better to update all the internal links to https, manually? In that case can I do it in batch with a search/replace command in the phmyadmin database? any other suggested method? thank you
On-Page Optimization | | micvitale0 -
Removing navigation menu items/links on homepage
We are redesigning our website after a long stint with an SEO firm who also handled our design/dev. We want to clean up the links on our homepage but don't want to screw up our IA or SEO. We want to delete some navbar menu items and a whole bunch on random links to our evergreen content below the fold. Would we need to reposition those navbar items/content links to our footer or somewhere else on the homepage to maintain our internal linking structure? It would be great if you could take a look at our site and give us any suggestions or advice on the best way to go about this. Thanks!
On-Page Optimization | | Lorne_Marr1 -
[HELP!] File Name and ALT Tags
Hi, please answer my questions: 1. Is it okay to use the same keyword on both file name and alt tags when inserting an image? Example: File Name: buy-lego-online.jpg ALT tag: buy-lego-online Will it trigger Google Panda? Will I be penalized for that? Or the file name and alt tags should be different from each other? Because when inserting an image on Wordpress, the alt tags are always the same as the file name by default. 2. For example, I have 2 images in a page (same topic/niche) and I will put "cheap-lego-for-kids" and "best-lego-for-sale" as alt tags. Considering that I repeat the word "lego", is it considered keyword stuffing? Will I be penalized for that? Thanks in advance!
On-Page Optimization | | bubblymaiko0 -
Does the link title attribute benefit seo?
Hello, Anyone could tell me the benefit SEO of link title attribute. Is **Link Title **ranking factor? Thanks
On-Page Optimization | | JohnHuynh0 -
How many outbound links is too many outbound links?
As a part of our SEO strategy, we have been focusing on writing several high quality articles with unique content. In these articles we regularly link to other websites when they are high quality, authoritative sites. Typically, the articles are 500 words or more and have 3-5 outbound links, but in some cases there are as many as 7 or 8 outbound links. Before we get too carried away with outbound links, I wanted to get some opinions on how many outbound links we should be trying to include and more information on how the outbound links work. Do they pass our website's authority on to the other website? Could our current linking strategy cause future SEO problems? Finally, do you have any suggestions for guidelines we should be using? Thank you for your help!
On-Page Optimization | | airnwater0 -
What is on page links?
Hi - i would like to know exactly what an on page link is? i understand the linking system however cant work what exactly what an on page link is? Thanks
On-Page Optimization | | OasisLandDevelopment0 -
What is the best setup for conical Links
Should I have the conical link state: 1. www.autoinsurancefremontca.com 2. www.autoinsurancefremontca.com/index.html 3. autoinsurancefremontca.com Also do you need a conical link on each page if you have more than one page on your site?
On-Page Optimization | | Greenpeak0
